Proceedings of the Korea Society of Design Studies Conference (한국디자인학회:학술대회논문집)
- 2004.05a
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- Pages.262-263
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- 2004
Establishment of identity to build brand power of korea electric home appliances
한국 가전제품 브랜드 파워 구축을 위한 아이덴티티 전개방향 연구
- Oh, Koo-Hwan (Dept. of Industrial Design, Dong-A Univ.) ;
- Ha, Sang-Oh (Dept. of Industrial Design, Dong-A Univ.)
- Published : 2004.05.29