Proceedings of the Korea Society of Design Studies Conference (한국디자인학회:학술대회논문집)
- 2004.05a
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- Pages.256-257
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- 2004
A Study for Brand-Focused Strategy with the case studies of Success and Failure
성공과 실패사례를 통한 Brand-Focused Strategy 연구
- Ryu, Seung-Ho (IDAS) ;
- Nah, Ken (IDAS)
- Published : 2004.05.29