Proceedings of the Korea Society of Design Studies Conference (한국디자인학회:학술대회논문집)
- 2004.05a
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- Pages.156-157
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- 2004
FCB GRID from that participation sensitivity territory of model effective research of T.V-CM (Fact technique and animation technique in favorite foodstuffs in center)
FCB GRID모델의 저관여 감성영역에서 TV-CM의 효과 연구 (기호식품중 실사와 애니메이션기법을 중심으로)
- Lee, Chang-Keun (Dept. of Digital AD Design, MKC) ;
- Lee, Sang-Gyeong (Dept. of Industrial Design, HIU)
- Published : 2004.05.29