The Public-Oriented e-Hub Construction for Strategic Alliances by Using Network Analysis

중${\cdot}$소 인터넷기업의 전략적 제휴를 위한 공적 e-Hub 구축과 사회 관계망의 활용에 관한 연구

This paper introduces the public-oriented e-Hub construction for strategic alliances in the community. The public-oriented e-Hub can link with all Participating internet firms on the ba business models, and consequently help them share their core competence, management resource Based upon this perspective, this paper presents the procedures corresponding with social network strategic alliances of small and medium internet firms. In addition, this paper tries to analyze th among degree of competition, potential of strategic alliance, and financial performance. The resu the firms with more easily accepting various strategic alliances make higher financial performance competitive environment. This suggests that strategic alliances through the public-oriented e-Hub virtual community provide the internet firms with various opportunities