An Optimized Partner Searching System for B2B Marketplace Applying Clustering Techniques

군집화 기법을 이용한 B2B Marketplace상의 최적 파트너 검색 시스템

With the expansion of e-commerce, E-marketplace has become one of the most discussed topics in recent years. Limited theoretical works, however, have been done to optimize the practical use of e-marketplace systems. Other potential issues aside, this research has focused on this problem: 'the participants waste too much time, effort and cost to find out their best partner in B2B marketplace.' To solve this problem, this paper proposes a system which provides the user-company with the automated and customized brokering service. The system proposed in this paper assesses the weight on the priorities of a user-company, runs the two-stage clustering algorithm with self-organizing map and K-means clustering technique. Subsequently, the system shows the clustering result and user guide-line. This system enables B2B marketplace to have more efficiency on transaction with smaller pool of partners to be searched.