Crucial Scheme for Traditional Markets Revitalization

재래시장 활성화 방안

  • 황상규 (진주국제대학교 인터넷통상학부) ;
  • 이재달 (진주국제대학교 인터넷통상학부)
  • Published : 2003.07.01

Abstract

Today, the marketplace environment is changing faster and more dramatically than ever before. With the rapid growth of Internet Shopping mall, electronic commerce transaction, we have big changes on distribution fields. At this circumstances, traditional markets cannot help suffering from serious contraction and market failure between highly advanced department store and internet based shopping mall giving lower prices and higher customer satisfaction program. In addition, traditional markets have made an critical role on our retail markets for a long time, but they confront a crucial crisis on nationwide owing to external markets circumstance change and internal factors. In this study, we made efforts to suggest rational political scheme to recover many difficulties as analyzing market factors affecting traditional market, such as, modernized management skill, specialized items, customers satisfactions program, and so forth.

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