Proceedings of the Costume Culture Conference (복식문화학회:학술대회논문집)
- 2003.12a
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- Pages.1-20
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- 2003
Cross Cultural Consumer Values, Needs, and Purchase Behavior
문화환경에 따른 소비자 가치, 욕구 그리고 구매행동
Abstract
■ Both countries’ samples rated the self-directed values more important. ■ Among female consumers in China, clothing is regarded as asymbolic medium to demonstrate one’s social status/image, while in Korea, clothing is more an important medium to fulfill one’s desire for change, newness or emotional expression. ■ Korean female consumers seem more demanding (product quality & emotional satisfaction). ■ Experiential needs were a strong, more universally common motivator for apparel purchase. (omitted)
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