Proceedings of the CALSEC Conference (한국전자거래학회:학술대회논문집)
- 2003.09a
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- Pages.184-189
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- 2003
An exploratory study for adjust ing the analysis techniqul of consumer character type - Focused on the Customer Oriented Sale Device(COSD) -
전자상거래상에서의 소비자 성격유형 분석기법의 적용을 위한 탐색적 연구 : 고객지향 판매장치(COSD)의 설계를 중심으로
Abstract
Usually offline sales depend on the promotion strategy to the consumer-type. But e-commerce has some difficulties in analysing the consumer-type. And providing products and services with differential approaches to the type. Therefore, this study is a kind of explore information to the consumer character-type.