한국경영과학회:학술대회논문집 (Proceedings of the Korean Operations and Management Science Society Conference)
- 한국경영과학회 2003년도 추계학술대회 및 정기총회
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- Pages.191-194
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- 2003
고객-제품 구매여부 데이터를 이용한 제품 추천 방안
A Product Recommendation Scheme using Binary User-Item Matrix
초록
As internet commerce grows, many company has begun to use a CF (Collaborative Filtering) as a Recommender System. To achieve an accuracy of CF, we need to obtain sufficient account of voting scores from customers. Moreover, those scores may not be consistent. To overcome this problem, we propose a new recommendation scheme using binary user-item matrix, which represents whether a user purchases a product instead of using the voting scores. Through the experiment regarding this new scheme, a better accuracy is demonstrated.
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