Proceedings of the Korea Society of Costume Conference (한국복식학회:학술대회논문집)
- 2003.10a
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- Pages.73-73
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- 2003
The Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products only (I) (Focusing on Product Strategy / Price Strategy)
- Kim, Seung-Eun (Dept. of Fashion, Dongduk Women′s University) ;
- Kim, Sun-Hwa (Dept. of Clothing & Textile, Sunchon National University)
- Published : 2003.10.01
Abstract
The study was done to provide domestic fashion multi-shops with basic information about the marketing strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only.
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