Proceedings of the Korea Society of Costume Conference (한국복식학회:학술대회논문집)
- 2003.10a
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- Pages.43-43
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- 2003
Color Characteristics and Color Differentiation by the Segmented Market of Casual Wear and Sports Wear in Korea (Focused on 1999 F/W~2002 F/W)
- Kim, Hyun-Jin (Profashion Information Network Co, Ltd) ;
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Kim, Young-In
(Dept. of Human Environment & Design, Yonsei University)
- Published : 2003.10.01
Abstract
The first purpose of this study is to establish the database of color palette and coordination for casual wear and sports wear market by analyzing and comparing the characteristics of practical colors for each market segment. Furthermore, this study will make the proposal of the differential color palette and color coordination that will be used for effective color planning for the niche market.
Keywords