Proceedings of the Korea Inteligent Information System Society Conference (한국지능정보시스템학회:학술대회논문집)
- 2003.05a
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- Pages.226-229
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- 2003
기업 대 기업 환경하의 지능적 CRM 활용
Abstract
This study presents an intelligent CRM (Customer Relationship Management) application methodology for supplier companies in Business-to-Business environments. The intelligent methodology proposed in this study consists of three-stage-procedures such as static CRM application stage, adaptive CRM application stage and external CRM application stage.