The Study on Empirical Application of QFD and Conjoint Analysis to e-business Curriculum Development for the Advance of Educational Quality

교육품질 향상을 위한 e-비즈니스 커리큘럼개발에 QFD와 컨조인트분석의 실증적 적용에 관한 연구

e-business curriculum needs to be developed reflecting requirements of the stakeholder which involve a close relation with a industrial and educational job performed in the field. In this paper, we present a new methodology for developing a market-oriented and stakeholder-led e-business curriculum using quality function deployment(QFD) and conjoint analysis. For this purpose, we analyze the data resulting from the surveyed opinions of respondents working for e-business companies, the interviewed results with professors and students and evaluate the importance of each course being involved in the curriculum with respect to the job classification (e.g.. Web planner. Web master. Web programmer. Web marketer. Web designer), and then. complete a curriculm flow diagram(CFD) considering precedence and relative difficulty among the selected courses. The e-business curriculum developed by the proposed method is useful to provide guidelines for determining courses required toward a desired job and for making a partial amendment of the curriculum.