Proceeding of Spring/Autumn Annual Conference of KHA (한국주거학회:학술대회논문집)
- 2002.11a
- /
- Pages.255-261
- /
- 2002
A study on the characteristics of housing product and housing-builders' strategies
주택생산의 특성과 주택사업자의 사업 전략
Abstract
The purpose of this study was to identify the characteristics of housing product through housebuilders' strategies. As a methodology for this study, literature survey and questionnaire survey were used. Questionnaires were delivered on mail to 232 housing-builders and return rate was 34.1%. In summary, housing product was characterized long gestation period, periodically building cycle, future uncertainty of market volatility, maximization of land development gain, utilization of public fund for continuous building activity, moral hazard by accidental bankruptcy. Therefore private housebuilding could be defined speculative industry.