Proceedings of the Korea Society of Costume Conference (한국복식학회:학술대회논문집)
- 2002.10a
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- Pages.97-97
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- 2002
A Study on Accumulation of the Brand Equity for Casual Clothing - Focused on Advertisements, Sales Promotionand Distribution Intensity -
- Lim, Jung-A (Dept. of Clothing & Textiles, Graduate School Sookmyung Women′s University) ;
- Lee, Seon-Jae (Dept. of Clothing & Textiles, Sookmyung Women′s University)
- Published : 2002.10.01
Abstract
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