효율적인 고객관리를 위한 고객 세분화에 관한 연구

A Study on Customer Segmentation for Efficient Customer Management

  • 양광모 (명지대학교 산업시스템공학부) ;
  • 김영준 (대원외국어 고등학교) ;
  • 강경식 (명지대학교 산업시스템공학부)
  • 발행 : 2002.11.01

초록

The biggest difficulty the small and small business currently face is not to have the effective cusomer management system that is the computerization of management, And, CRM has mary problems that make companies confused. As the result, projects are being suspended and budgets cut, plans for introducing CRM suspended or cancelled and many CRM software vendors and technical consulting firms are facing serious management crisis. Yet, this phenomenon can be regarded as an interim one. In fact, some cases that successfully introduced CRM show that CRM is migrating from small scale which is typical when introduced to larger scale through various tests. Therefore, this study tries to segment customer for the sieving the problem. And it make efficient customer management.

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