대한안전경영과학회:학술대회논문집 (Proceedings of the Safety Management and Science Conference)
- 대한안전경영과학회 2001년도 춘계학술대회
- /
- Pages.269-273
- /
- 2001
효율적 Mobile-CRM 구현 방향에 관한 연구
초록
Nowadays the most important thing is not to gather new membership but to manage existing membership with useful information in electronic commerce system. To satisfy various customers, it is vital to understand and analyze customer's need. This paper presents the modeling method for efficient marketing system in mobile commerce.
키워드