한국실내디자인학회:학술대회논문집 (Proceedings of the Korean Institute of Interior Design Conference)
- 한국실내디자인학회 2001년도 춘계학술발표대회 논문집
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- Pages.168-172
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- 2001
인테리어프로젝트의 서비스마케팅적 전략에 관한 연구
A Study on Service Marketing Strategies in Interior Projects
초록
An applied art, business project for consumers, pursues aesthetic objectives. Therefore it is required to approach the concept of service marketing for consumer satisfaction. The purpose of this paper is to verify the effectiveness of concepts for service marketing in processing interior design project. The contribution of this research is the refined checklists for interior design projects which can be applied to actual business as well as the introduction of service marketing concept into interior design industry. This paper proposes an advanced business in interior design industry and is expected to increase consumer satisfaction in living space as their needs and life styles are being more diversified.