FACILITATING NEGOTIATIONS IN AGENT MEDIATED ELECTRONIC COMMERCE

There is no doubt that agents play an increasingly predominant role in e-commerce, whether these are business-to-consumer or business-to-business applications. However most of the current e-commerce agents only support a single bid for a product at a fixed price. Although price is an important factor, it is not the only concern of both business and consumer. There is doubt as to whether such agents satisfv both parties. Negotiation on a variety of issues is needed in order to reach an agreement. In this paper, a computational agent negotiation(CAN) model is proposed to facilitate multiple-issue negotiation via an agent. The main contribution of the CAN model is it enables agent to participate actively in the negotiation with various feedback instead of simply an agreement or rejection.