본문읽기시간과 선호도 평정에 영향을 미치는 요인들의 상대적 중요도(III)

This study examined relative importance of these factors by asking people to read the texts that was constituted with square and non-squre form letter and rank the preference of texts through conjoint analysis. In the case of reading time, font type was the most important factor, followed by leading , line width, font size, line length, justification, letter width in their order of impotance. And in the case of preference decision, font size was the most important factor, followed by font type, leading, line width, letter width, justification, line length. The result will be useful in understanding how to consider human preference in the Hangul typography.