기술경영경제학회:학술대회논문집 (Proceedings of the Technology Innovation Conference)
- 기술경영경제학회 2000년도 제17회 하계학술발표회 논문집
- /
- Pages.211-241
- /
- 2000
해외직접투자에 의한 기술혁신능력의 강화 : 삼성항공의 카메라사업
Innovation Capability Building through Overseas Direct Investmnet: Samsung's Camera Business
초록
This study explores building process of innovative capability through overseas direct investment (ODI) by taking the camera business of Samsung Aerospace Industry (SAI) as a case. SAI with less than 20 years history has pursued an aggressive ODI and developed its own camera models. It acquired Rollei in Germany and Union in Japan in 1995, for acquiring advanced technology. Several factors leading to the success of SAI's innovative cability building were taken into consideration. First, SAI effectively absorbed technological knowledge by exchanging technical personnel with foreign partners. Second, it chose right partners with the complementary knowledge required for advancing its technological capability. Third, it strengthened its competrnce to satisfy the technical standards of the partner dompanies in OEM trade relations. Fourth, it successfully formed a global marketing network in which subsidiary companies plays a central role in each region. Finally, SAI successfully addressed the factors of mutual respect between partners in order to let its partners to be confident in their ventures.
키워드