한국지능정보시스템학회:학술대회논문집 (Proceedings of the Korea Inteligent Information System Society Conference)
- 한국지능정보시스템학회 1999년도 추계학술대회-지능형 정보기술과 미래조직 Information Technology and Future Organization
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- Pages.251-259
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- 1999
Tools of Competitive Analysis for Internet Ventures: A Comparative Analysis of Merchandising and Service Providers of Health Care
- Kim, Steven H. (Graduate School of Management Korea Advanced Institute of Science and Technology) ;
- Kim, Hyun-Hee (Graduate School of Management Korea Advanced Institute of Science and Technology)
- 발행 : 1999.10.01
초록
In the literature, the general framework of competitive forces has been used extensively to analyze industries in the traditional economy. More specifically, the model has been used to develop strategies for companies in various sectors. The general model can also be used to analyze the use of information technology to enhance competitive advantage. This paper extends the conceptual model to the Internet environment. For concreteness, the concepts are examined in the context of the health care industry. In addition, a comparative analysis is performed to examine the similarities and differences in providing merchandise or services in cyberspace.
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