Tools of Competitive Analysis for Internet Ventures: A Comparative Analysis of Merchandising and Service Providers of Health Care

In the literature, the general framework of competitive forces has been used extensively to analyze industries in the traditional economy. More specifically, the model has been used to develop strategies for companies in various sectors. The general model can also be used to analyze the use of information technology to enhance competitive advantage. This paper extends the conceptual model to the Internet environment. For concreteness, the concepts are examined in the context of the health care industry. In addition, a comparative analysis is performed to examine the similarities and differences in providing merchandise or services in cyberspace.