Proceedings of the Korean Operations and Management Science Society Conference (한국경영과학회:학술대회논문집)
- 1998.10a
- /
- Pages.43-46
- /
- 1998
인터넷 전자상거래상의 소비자 만족도에 관한 실증연구 - 인터넷쇼핑몰의 소비자를중심으로
Abstract
Internet is now changing the paradigms of traditional commercial activities. As more and more companies are actively involved in electronic commerce using Internet, it is becoming more imperative to understand the customers' perception of electronic commerce to foster healthy growth of Internet electronic commerce. However, research on customer satisfaction in electronic commerce has been scarce. This research investigates the factors affecting customer perception of electronic commerce and suggests the models and the results of the empirical study.