인터넷 전자상거래상의 소비자 만족도에 관한 실증연구 - 인터넷쇼핑몰의 소비자를중심으로

Internet is now changing the paradigms of traditional commercial activities. As more and more companies are actively involved in electronic commerce using Internet, it is becoming more imperative to understand the customers' perception of electronic commerce to foster healthy growth of Internet electronic commerce. However, research on customer satisfaction in electronic commerce has been scarce. This research investigates the factors affecting customer perception of electronic commerce and suggests the models and the results of the empirical study.