한국경영과학회:학술대회논문집 (Proceedings of the Korean Operations and Management Science Society Conference)
- 한국경영과학회 1989년도 추계학술발표회 발표논문초록집; 이화여자대학교, 서울; 23 Sep. 1989
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- Pages.91-107
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- 1989
New product concept evaluation using the AHP
- Lee, Jae-Hwan (Dept. of Business Administration Hanyang University) ;
- Chang, Suk-Gwon (Dept. of Business Administration Hanyang University)
- 발행 : 1989.10.01
초록
New product concept evaluation is one of the most important activities among many possible evaluation activities involved in the whole new product process. This paper aims at exploring the applicability of the Analytic Hierarchy Process(AHP) to this new product concept evaluation. To this aim, an AHP based concept evaluation model was formulated and explained using an illustrative example. A number of issues were also raised and discussed concerning the applicability of AHP to out problem. Finally, some further research areas were identified.
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