• Title, Summary, Keyword: vegan fashion

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Determinants of purchase intention for vegan fashion products - Application of the modified planned behavior model - (비건 패션제품 구매의도 결정요인 - 수정된 계획행동모델의 적용 -)

  • Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.125-139
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    • 2018
  • This study explores determinants of purchase intentions for vegan fashion products based on the modified planned behavior model. Survey data from 434 university students were subjected to an analysis using descriptive statistics, factor analysis, and structural equation modeling. The results showed that almost half of the consumers surveyed recognized vegan fashion products and a little more than a half of consumers surveyed had purchase experience for vegan fashion products. Clothing, bags, and shoes are the most frequently purchased vegan fashion product categories. From the results of the model test, purchase intentions on vegan fashion products were determined by attitude, subjective norms, ethical responsibility, and ethical identity of the consumers. When consumers have a more positive attitude, have higher subjective norms, stronger ethical responsibility, and stronger ethical identity regarding the purchase of vegan fashion products, they are likely to have a greater intention to purchase vegan fashion products. The findings contribute to the literature by adding test results for vegan fashion products among the ethical product categories, highlighting the importance of the consideration of product category, which can give somewhat different results when exploring ethical consumption. Based on these findings, marketers need to use special tags or signage highlighting the ethical values and meanings of vegan fashion products to better communicate with target consumers with a high level of ethical responsibility and to help increase consumers' control over purchase behaviors through reducing barriers generated by insufficient product information.

A Review of the Vegan Fashion Category and a Practical Plan for Ethical Consumption (비건 패션의 범주와 실천 방안 모색)

  • Bae, Soojeong
    • Journal of Fashion Business
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    • v.24 no.2
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    • pp.68-84
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    • 2020
  • The purpose of this thesis is to suggest a Practical Plan for ethical consumption by reviewing the category of Vegan Fashion and investigating its Social Value of vegan fashion. This will be achieved through investigating the papers and official home pages of 13 selected Vegan Fashion brands. It was found that in terms of use of materials such as leather, fur and organic fibers the brands can be divided into three sections: fur-free, cruelty-free and perfect vegan. A Practical Plan is suggested based on the aspects of production, consumption, distribution and education. Firstly, the provider should be required to understand vegan materials deeply, it is also desirable for them to get vegan certifications. Secondly, the seller should also understand about vegan materials, and be able to explain this to consumers. The education from the seller is vital and the meaning of logos and associated contents used by the label should be clearly explained to consumers. Thirdly, the association of consumers, and fashion brands should cooperate to enhance the level of general understanding in society further, this should influence new laws, that address ethical issues regarding the use of fur in fashion. Environmental problem of the future might be reduced if the stakeholders in Vegan Fashion are cooperatively and actively trying to educate the general population and make Vegan Fashion popular and ethical consumption popular.

A Study on the Characteristics and Social Values of Vegan Fashion in H&M and Zara

  • Seo, Kyoungah;Suh, Seunghee
    • Journal of Fashion Business
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    • v.23 no.6
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    • pp.86-100
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    • 2019
  • This study analyzed the characteristics of vegan fashion produced by H&M and ZARA with respect to materials, design, development, production, and marketing to create social value. The results of this study are significant because they can be used as a reference to develop a vegan fashion market. Regarding the research method, this study assessed the concept and status of veganism through a literature review and examined vegan fashion case studies by analyzing official websites and media content. The study's scope covers the period from 2005, when H&M was the first SPA brand to create a vegan product line, until 2019. The characteristics of Global SPA's vegan fashion were as follows. Regarding materials, alternative materials were developed and an expanded use of organic materials was implemented. Regarding design, development was achieved through design collaboration and upcycling. In terms of production, an animal welfare policy was adopted and a sustainable supply chain was established. Marketing employed a campaign aimed at encouraging increased consumer participation. The findings regarding the social value of H&M and Zara's vegan fashion were as follows. First, a cyclical economy was realized through circular recycling in the entire process of resource selection, production, and waste disposal. Second, because product consumption indicated the importance of ethical consumption and sustainable consumer participation, corporate financial activities were created based on shared values to accomplish the social outcome. Third, collaborations with luxury brands or vegan fashion designers built a collaborative ecosystem in which vegan fashions were released and consumer participation campaigns were implemented.

Consumer Perception of Halal Cosmetics : Insights from Twitter Text Mining (할랄 인증 화장품에 대한 소비자 인식: 트위터 텍스트 분석)

  • Choi, Yeong-Hyeon;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.22 no.4
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    • pp.481-494
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    • 2020
  • This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.

A Study on the Subjective Evaluation and Physical Properties of Natural/Artificial Rabbit Hairs (천연 인조 토끼털의 주관적 평가 및 물리적 성질에 관한 연구)

  • Lee, Seon Ah;Kim, Jongjun
    • Journal of Fashion Business
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    • v.21 no.4
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    • pp.144-158
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    • 2017
  • Fur garment has long been the conventional symbol for luxury, or conspicuous consumption. However, as fashion items began to diversify as part of overall fashion trend, fur items are now more about individual taste and style than just lavishness. Synthetic fur is especially emerging as a new promising fashion material, with a touch almost like natural fur at an affordable price. Along with the emergence of 'Vegan Fashion' trend, synthetic fur is establishing itself as a popular fashion textile. This study is an attempt to investigate subjective evaluation and physical properties of natural and synthetic furs, whose results will further serve as basic data in developing synthetic fur materials. Sensory and emotional evaluations are carried out on natural and artificial furs. For analysis, factors such as weight, thickness, air permeability, gloss and compressibility were surveyed to observe how they influence the physical properties. According to the subjective evaluation, natural and artificial fur samples do not differ in conspicuous ways in appearance. Experiments on physical properties, specifically warm/cool touch experiment, show that natural fur has a slightly higher warm sensation than artificial fur. Luster analysis by using a microscope revealed that there are subtle qualitative differences between natural and artificial fur. During the subjective evaluation, subjects found it hard to state distinct quantitative differences in luster. A survey as a means of assessing qualitative differences in gloss seems to be necessary to complement the evaluation. Results from this study will potentially serve as resources for diversification of fashion product designs using synthetic fur.

Identifying business ethics components according to business area for small and medium-sized fashion companies (중소 패션기업의 업무영역별 비즈니스 윤리 요소 도출)

  • Kim, Soo-Kyung;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.415-432
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    • 2019
  • The purpose of the present study was to generate a list of business ethics components according to business area for small and medium-sized fashion companies. Based on the literature review, 21 components of business ethics components were identified within five business areas. Ten CEOs(Chief Executive Officers) each participated in an in-depth interview, sharing ethical and unethical cases from their own businesses. Constant comparative analysis was used to generate important business ethics components from those cases. In results, important business ethics components for each business area are: 1) using human-friendly materials, strengthening sustainable technologies, using vegan materials, concerning safe process, and reducing waste in the material production and sourcing area, 2) enhancing an efficiency in design, developing recycle/reuse designs, avoiding to copy designs, and using messages for public interest in the product design area, 3) concerning fair-trade, reducing harmful substance, saving energy, and using ethical supply channels in the distribution and logistics area, 4) acquiring certifications, promoting consumer protection, avoiding exaggerative/false advertisements, and promoting social contributions in the management and marketing area, and 5) promoting workers' rights, complying with the law, and investing on employee educations in the labor management area. All of the ethical and unethical cases of the ten companies have involved aspects of the 21 components, thereby enhancing understandings on how each issue is being seriously considered and/or handled in the small and medium-sized fashion companies. Study findings may provide a basis for development of a research model for quantitative studies and/or educational programs related to business ethics in the fashion industry.

Influence of Information Source Characteristics of SNS on eWOM Acceptance of CSR Information and Attitudes to the Company (SNS 정보원 특성이 온라인 CSR 구전수용과 기업태도에 미치는 영향)

  • Song, Hyijae;Lee, Yuri;Kim, Ha Youn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.809-824
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    • 2017
  • Interest in and use of social media as a communication channel are consistently evolving; in addition therefore, corporate social responsibility (CSR) activities have been often conducted on online channels such as social media due to the advantages offered by the rapid spread of information. Consumers can be persuaded differently and their cognition can be influenced depending on who delivers what message. This study examines the influence of information source characteristics on eWOM acceptance of CSR messages and attitudes toward a company. This study compares cases: when a company sends their CSR message versus when an individual (i.e., consumer's acquaintance) sends the company's CSR message. A total of 320 respondents were presented with online stimuli and responded to the questionnaire to identify this phenomenon. Vegan fashion (which refers to products made from raw materials without animal cruelty) was used as stimuli in this study because it is a representative example of CSR activities. As a result, when consumers are exposed to CSR messages online, perceived expertise, trustworthiness and attractiveness of information source affect consumer's electronic word-of-mouth (eWOM) acceptance and attitude toward a company. However, only trustworthiness influences eWOM acceptance in cases of a corporation information source. This study confirms the differences in eWOM acceptance and in attitudes to the company depending on to whom the messages were sent and with what content.