• Title, Summary, Keyword: understanding message

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The Impact of Senders' Identity to the Acceptance of Electronic Word-of-Mouth of Consumers in Vietnam

  • DINH, Hung;DOAN, Thanh Ha
    • The Journal of Asian Finance, Economics, and Business
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    • v.7 no.2
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    • pp.213-219
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    • 2020
  • Studies related to Electronic Word-of-Mouth (eWOM) show that the acceptance of eWOM information is an important factor in customer purchase decisions. When consumers accept eWOM information, they tend to use that information in considering before making purchase decisions. In Viet Nam, there are few studies about eWOM information, especially on the acceptance of eWOM information. Research is conducted to test the influence of consumers on the perception of the senders' identity to the acceptance of online reviews (a kind of eWOM) in Viet Nam - a case study in Ho Chi Minh City. Using adjustment techniques, inspecting the scales and a theoretical model represent the relationship among the influential factors. The research is based on a sample of 522 consumers who use the Internet to search for product reviews before buying and used Structural Equation Modeling (SEM) to test the relationships among the variables. The research results show that the scales of the variables: Message Quality, Source Credibility, Perceived Message Usefulness, Perceived Senders' Identity, Perceived Message Credibility, Message Acceptance attain the validity and reliability in the research. The research contributes to the understanding of the determinants that influence the acceptance of eWOM information, which are informational factors, and factors related to consumer skepticism.

The Development of Public Campaign Message for Prevention of Hearing Loss (청력손실 예방을 위한 공익캠페인 메시지 개발을 위한 연구 : 20대 대학생을 대상으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.329-337
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    • 2019
  • Prevention is very important in terms of the fact that the percentage of people in their 10s and 20s experience noise-prone hearing is so serious that it can lead to serious hearing later on. This study examines the effect of the hearing loss prevention public advertisement message on the hearing loss prevention intent of the acceptor according to the type of framing(positive/negative) and self-efficacy information provision (provide information/do not provide information). The perceived risk and future time orientation as individual characteristics of individual participants were set as variables that could influence the message effect. In this paper, we propose a message expression method and effective message delivery method in the aspect of message strategy and effect of execution when promoting understanding and interest in hearing loss prevention.

The effect of consumers' self-regulatory modes and scarcity messages on fashion product evaluations (소비자의 조절모드와 희소성 메시지가 패션제품평가에 미치는 영향)

  • Baek, Sora;Hwang, Sunjin;Yeo, Junsang
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.99-111
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    • 2014
  • This study looked into the scarcity effect based on the consumers' self-regulatory modes and determined the effect that such a regulatory mode and that quantity-scarcity messages would have on evaluations of fashion products. To that end, the study used a 2 (regulatory mode: assessment mode/locomotion mode)${\times}2$ (message type: quantity-scarcity message/non-scarcity message) between-subjects factorial design in which buying impulsiveness was presented as a mediator variable that showed differences in product evaluations depending on the message type and on the presence of a self-regulatory mode. The results of this study showed that locomotion-oriented consumers evaluated products more positively compared to assessment-oriented consumers when the quantity-scarcity message was presented. When a non-scarcity message was presented, no significant difference was observed in product evaluations based on the consumers' self-regulatory modes. In addition, buying impulsiveness in consumers served a mediator role in the evaluations of fashion products. The results of this study imply that a clear understanding of consumers is a prerequisite for maximizing the scarcity effect and that companies need to differentiate in terms of the way they use scarcity messages based on consumers' self-regulatory modes.

Modeling message dissemination over multi-channel social network (다중 채널 소셜 네트워크상의 메시지 전송 모델링)

  • Kim, Kyung Baek
    • Smart Media Journal
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    • v.3 no.1
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    • pp.9-15
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    • 2014
  • In these days, along with the extreme popularity of online social network services, it becomes an important problem understanding the role of social network in the research of message dissemination. Past studies of message dissemination over online social network services mostly consider the coverage of message dissemination and the methods to maximize it. But, these works lack of the consideration of the impact of multi channel social network, which has multiple communication channel with distinct properties of message transfer and various users with distinct channel preferences. In this paper, the new message dissemination model over multi-modal multi-channel social network, the Delay Weighted Independent Cascade Model, is proposed. The proposed model considers various channels including online social network service, email, SMS messaging, phone and mouth-to-mouth and their distinct message transfer properties. In order to consider the various user properties, the different value of probability of forwarding a message and the different preference of communication channel is considered. Moreover, the proposed model considers the distribution of user location and allows to analyze the properties of message dissemination under various scenarios. Based on the proposed model, a message dissemination simulator is generated and the message disseminations on various scenarios are analyzed.

A Study on Factors Affecting Continuous Usage Intention of Emoticon : Focused on Mobile Messenger Service (이모티콘의 지속적 사용의도에 영향을 미치는 요인에 관한 연구 : 모바일 메신저 서비스를 중심으로)

  • Lee, Sora;Jang, Jungbin;Kim, Kwanghoi;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.289-308
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    • 2014
  • Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to differentiate their service by providing an unique emoticon. Therefore, understanding the factors that affecting the continuous usage of emoticon is essential to capture users' interest. There is relatively little study on emoticon in information systems field. Hence, this study attempts to explore the continuous usage of emoticon through exploring the property of emoticon and usage motivation of emoticon. Based on the results, this study attempts to demonstrate practical implication of marketing on understanding user interest to mobile instant messenger service provider.

A Study on Consumers' Responses to Shopping Chatbot: The Effects of Agent and Message Types (쇼핑 챗봇에 대한 소비자 반응 연구: 에이전트와 메시지 유형 효과를 중심으로)

  • Song, YuJin;Kim, MinHee;Choi, Sejung Marina
    • Journal of the HCI Society of Korea
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    • v.14 no.2
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    • pp.71-81
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    • 2019
  • As AI technology develops, its application has been extended to diverse fields. In particular, AI-enabled Chatbot services have garnered growing attention and such services are more important as a tool of communication in mobile shopping. However, research on chatbots is in its early stage and the understanding of chatbots in the context of mobile commerce is very limited. The purpose of this study is to empirically investigate consumer responses to a shopping chatbot with a focus on the effects of chatbot agent types and message types. Specifically, a $2{\times}2$ between-subjects experimental design, with the agent type (secretary/friend) and the message type (factual/evaluative) as the independent variables, was employed. The results show that although main effects of chatbot agent and message types are not found, interaction effects between chatbot agents and message types on consumer responses are significant. Specifically, when the agent type was a secretary, consumer responses to product recommendation with a factual message were more positive. On the other hand, in the case of the friend agent, the evaluative message led to more positive responses. The findings suggest that communication elements are important in the understanding of consumer responses to chatbots in mobile shopping and effective strategies for utilizing chatbots for mobile commerce should be considered.

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Introduction and Performance Analysis of Approximate Message Passing (AMP) for Compressed Sensing Signal Recovery (압축 센싱 신호 복구를 위한 AMP(Approximate Message Passing) 알고리즘 소개 및 성능 분석)

  • Baek, Hyeong-Ho;Kang, Jae-Wook;Kim, Ki-Sun;Lee, Heung-No
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.38C no.11
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    • pp.1029-1043
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    • 2013
  • We introduce Approximate Message Passing (AMP) algorithm which is one of the efficient recovery algorithms in Compressive Sensing (CS) area. Recently, AMP algorithm has gained a lot of attention due to its good performance and yet simple structure. This paper provides not only a understanding of the AMP algorithm but its relationship with a classical (Sum-Product) Message Passing (MP) algorithm. Numerical experiments show that the AMP algorithm outperforms the classical MP algorithms in terms of time and phase transition.

Effect of audience's cognition desire and attention to TV documentary on acquirement of information and understanding (TV 다큐멘터리에 대한 수용자의 인지욕구와 주목도가 정보습득과 이해에 미치는 영향)

  • Park, Dug-Chun
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.241-247
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    • 2015
  • This experimental research explores effect of cognition desire as audience's factor, and attention as context factor on audience's acquirement of information and understanding. Most previous researches of media effect focuses on news contents of TV, Newpaper and Internet. However the number of researches on TV documentary which contains lots of information very limited, and It's difficult to find researches on effect of cognition desire and attention on audience. Therefore this research tries to find effect of cognition desire and attention on audience's acquirement of information and understanding through experiment of TV current documentary. For this experimental research, 2 groups of subjects composed of 135 university students were exposed to 2 different viedeo clips of TV current documantary, one with window buzz, the other without it, after designing cognition desire as internal factor of 2 groups. Questions which were designed to measure cognition desire, acquirement of information and understanding of message were asked and analysed. This research found that subjects with higher degeree of cognition desire showed higher degree of acquirement of information and understanding than subjects with lower degree of cognition desire. However the effect of attention on audience's acquirement of information and understanding could not be found.

A Study on the Scope of Application of Preliminary Draft Convention on International Contract Concluded or Evidenced by Data Message (국제전자계약준비초안(國際電子契約準備草案)의 적용범위에 관한 비교 연구)

  • Oh, Won-Suk
    • International Commerce and Information Review
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    • v.4 no.2
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    • pp.1-12
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    • 2002
  • The purpose of this paper is to examine the scope of the application of Preliminary Draft Convention, which will be fixed as international uniform rules soon, in relation to the CISG. First, this Draft Convention will cover service contracts as well as sales contract of goods, but the license agreement will be excepted because it does not transfer the complete property. Second, this will cover the commercial contracts(sales or services) concluded by data message fully or partially. Third, this will be applied in international contract regardless of contracting states or non-contracting states. As it is very difficult to confirm the places of business of contracting parties in on-line contracts, the first criterion to confirm them is the indication by the party in each contract. This presumption may be supplemented, if they are not indicated in the contract, by the location of the equipment and technology supporting an information system used by a legal entity for the conclusion of a contract. It is essential to establish an international uniform rules as soon as possible in order to activate the international businesses with on-line basis. Thus this author hopes that this paper will contribute to the clear understanding to the scope of application of Preliminary Draft Convention for which the UNCITRAL is under working.

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Critical Messages on the Fashion Industry System and Fashion Consumption Culture in Critical Fashion Design (크리티컬 패션에 표현된 패션산업 시스템과 패션소비문화에 대한 비평적 메시지)

  • Jung, Junghee;Yim, Eunhyuk
    • Fashion & Textile Research Journal
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    • v.21 no.6
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    • pp.717-729
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    • 2019
  • This study defines critical fashion designs and investigate its critical messages on fashion itself. The critical messages on fashion are categorized into two major issues of a fashion industry system and fashion consumer culture. This study contributes to the understanding of meaning and value for critical fashion messages that match critical art. As the research method, this study combines a literature review and case studies and the research scope focuses on cases that have appeared in fashion media since the 2000s when social critical messages in fashion began to emerge. The results of the study are as follows. Critical designers such as Viktor & Rolf, Elisa van Joolen, Issey Miyake, and Mary Ping have delivered messages challenging the nature of fashion industry system that criticize the cycle and limitation of a fashion system and pursues changes in perception of sustainability. The critical message on fashion consumer culture articulated by designers such as Alexander McQueen, Vivienne Westwood, Hussein Chalayan, and Ricarda Bigolin & Nella Themelios insist on the formation of community while delivering a critical message on social, political, and cultural problems that raise the mechanism of social awareness through fashion design.