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Sustainable Development and Sustainability Marketing - Integration of customer and socio-ecological aspect in Marketing concept - (글로벌 기업 환경 변화의 새로운 패러다임으로서 지속가능한 발전과 마케팅 - 지속가능마케팅의 의사결정 지향적 컨셉 -)

  • Nam, Sang-Min;Kim, Jong-Ho;Noh, Jung-Koo
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.3
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    • pp.83-108
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    • 2007
  • Since the 1992 UN Conference for Environment and Development held in Rio de Jaineiro, Sustainable Development has become the global thesis. More than 170 countries signed the Agenda 21 for the sustainable action plan, and adopted the sustainability concept as the key concept of dealing with the environmental, social, ethical, and economic problem. Sustainability is one of the main marketing challenges in the 21st century. By integrating social and ecological criteria, marketing may can make valuable contributions to sustainable development. Regarding the sustainability marketing, it is difficult to find the domestic marketing research on the thesis of sustainable development, and this is the definite evidence that the Korean marketing researchers do not realize the importance of the thesis of sustainable development which is internationally suggested as the new paradigm of change. The purpose of this study is to build the conceptual background and explore the research direction in order to introduce and adopt the concept of sustainable development in the domestic marketing research field. The present paper proposes a comprehensive conception of sustainability marketing, defined by six step: analysis of social-ecological problems; analysis of consumer behavior; normative sustainability marketing; strategic sustainability marketing; instrumental sustainability marketing; and transformative sustainability marketing. The aim of the paper are to clarify the concept of sustainability marketing. To accomplish this research purpose we discuss the sustainable development which is the conceptual background of sustainability marketing, analyze the characteristics of the sustainability marketing, and finally summarize the research results and present the suggestions for further research. Sustainability marketing embraces the idea of sustainable development, a development that meets the needs of the present without compromising the ability of future generation to meet their own needs. Sustainability Marketing goes beyond conventional marketing thinking. If marketing is about satisfying customer needs and building profitable relationships with customers, sustainability marketing may be defined as building and maintaining sustainable relationships with customers, the social environment and natural environment. By creating social and environmental value, sustainability marketing tries to deliver and increase customer value. Sustainability Marketing aims at creating customer value, social value and environmental value. Sustainability marketing integrates social and ecological criteria into the whole process of marketing, and can be differentiated in six steps: (1) Analysis of the social and ecological problems, generally and specifically with respect to products which satisfy customer needs and wants; (2) Analysis of customer behavior with special aspect to social and ecological concerns; (3) Corporate commitments to sustainable development in the mission statement, development of sustainability visions, formulation of sustainable principles and guideline, setting of socio-ecological marketing objectives and goals (normative aspects of sustainability marketing); (4) Sustainability segmentation, targeting and positioning, and timing of market entry(strategic aspects of sustainability marketing); (5)Integration of social and ecological criteria into the marketing-mix, i.e. products, services and brands, pricing, distribution and communication(instrumental aspects of sustainability marketing); (6) Participation in public and political change processes, which transform existing institutions towards sustainability(transformative aspects of sustainability marketing). The first two steps begin with an analysis of the company situation. In sustainability marketing it is crucial not just to know consumer needs and wants, but also to find out about the ecological and social problems of products along their whole life cycle. The intersection of socio-ecological problems and consumer wants sets the ground for sustainability marketing. Step three to five describe the implementation of sustainability marketing. Social and ecological criteria are fully integrated into the mission statement, strategies and marketing-mix. Step six is one of the specifics of sustainability marketing. It is about the commitment of company to sustainable development and their active participation in public and political processes in order to change the existing framework in favor of sustainability.

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A Confirmatory Model for Sustainability of Apparel Brands and Its Impact on Brand Outcomes

  • Park, Hyejune
    • International Journal of Costume and Fashion
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    • v.16 no.1
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    • pp.55-70
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    • 2016
  • The existing research on sustainability in the apparel industry provides no clear consensus on the definition of sustainability for the apparel brands and how sustainability of apparel brands as it is perceived by consumers can be measured. To fill this gap in research, the present study proposes and tests a confirmatory model of sustainability for apparel brands based on the three pillars of sustainability (i.e., economic, environmental, social sustainability) theorized in the Triple Bottom Line model. A survey of 754 U.S. consumers provided data for empirical testing. The results support the three-dimensional factor structure of sustainability for apparel brands and reveal that a second-order sustainability exerts a significant impact on both brand image and brand trust. The findings provide theoretical implications for researchers and practical managerial suggestions for marketers.

Sustainability education in textile and apparel programs in higher education - A web-based content analysis -

  • Yoh, Eunah;Kim, Hye-Shin
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.203-216
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    • 2018
  • This study explores sustainability education in textile and apparel (T&A) programs in U.S. higher education institutions. Specifically, the researchers study whether more courses with sustainability focus are offered in higher-ranked institutions and explore whether sustainability is taught more in specific T&A related subject fields. Content analysis was conducted for 3,200 courses found in online course catalogs or the course information sites of 69 institutions. Institutions were selected from the 2015 rankings of the top 50 fashion design and top 50 fashion merchandising schools in the US on www.fashion-schools.org. All cases were coded by two coders with a Cohen's Kappa score of 97.5%, indicating good interrater reliability. Coded data were analyzed through descriptive statistics, correlation analysis, and t-tests. The findings show that sustainability is being integrated into the curricula and across courses of T&A programs in the U.S. Over half of the institution surveyed offered at least one sustainability embedded course. Higher ranked institutions provided more sustainability-related courses than power-ranked institutions. A natural match between the subject field and specific sustainability theme was observed (e.g., cultural diversity in history/culture and social psychology/education; recycle/reuse in textile science; sustainability in fashion design; social responsibility and ethics in industry/consumer). The need to introduce sustainability in courses holistically is discussed, whereby sustainability within the industry supply chain is examined in a connected way.

Sustainability Impact of Tall Buildings: Thinking Outside the Box!

  • Aminmansour, Abbas
    • International Journal of High-Rise Buildings
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    • v.8 no.2
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    • pp.155-160
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    • 2019
  • Applying the criteria regularly used in sustainability assessment of "ordinary" buildings leads to the observation that tall buildings are "not sustainable." But nothing is ordinary about tall buildings and such an evaluation is not appropriate. While tall buildings may not measure up to the same sustainability standards applied to not-tall buildings, they do indeed have a significant sustainability impact if assessed within their appropriate context. This paper promotes the idea that in evaluating "sustainability" of tall buildings, we must look at their sustainability impact beyond their physical boundaries and within the urban context.

Impact of Selling, General and Administrative Expenses on Financial Sustainability of IT Companies Listed in S&P 500

  • Seetharaman, Seetharaman;Pitta, Santhikumar;Moorthy, Krishna;Saravanan, Saravanan
    • Journal of Distribution Science
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    • v.14 no.4
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    • pp.13-20
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    • 2016
  • Purpose - This paper attempts to determine the importance of financial sustainability and the impact of Selling, General and Administrative Expenses (SG&A) on the financial sustainability of the IT industry. Research design, data, and methodology - Primarily the impact of SG&A expenditure on the sales revenue, assets, gross margins and profit is ascertained. After that the impact of SG&A expenditure, sales revenue, assets, gross margins and profit on the financial sustainability i.e., return on assets is worked out. Finally the impacts of financial sustainability i.e., return on assets on total enterprise value and market valuation multiples are found out. Results - The empirical result shows that SG&A expenditure most strongly impacted sales revenue, assets, gross margins and profit positively. Financial sustainability impacted in mixed manner with SG&A expenditure, sales revenue, assets, gross margins and profit. Assets and gross margins have weak positive impact on financial sustainability. Sales revenue has no impact on financial sustainability. Finally financial sustainability had moderate positive impact on total enterprise value and had no impact on market valuation multiples. Conclusions - SG&A expense has moderate positive impact on the financial sustainability and magnitude is very low.

Correlation between Win-Win Cooperation Supply Chains and Sustainability in the Perspective of Sustainability (지속가능성 관점에서 공급사슬의 상생협력과 지속가능성 간의 관계)

  • Park, Chan Kwon;Seo, Yeong Bok
    • Journal of the Korean society of supply chain management
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    • v.17 no.1
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    • pp.31-51
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    • 2017
  • The purpose of this study is to figure out precedence factors consisting of win-win cooperation supply chains in the perspective of sustainability and examine how those precedence factors influence win-win cooperation supply chains and also how win-win cooperation supply chains influence sustainability's three aspects, economic, environmental, and social sustainability. Furthermore, it will investigate win-win cooperation supply chains in terms of their roles as a parameter. To attain the goal, this author has formulated and verified hypotheses. First of all, precedence factors consisting of win-win cooperation supply chains, transaction fairness, transaction authenticity, social capital, and CSR activity, influence win-win cooperation supply chains in significantly positive ways. Second, win-win cooperation supply chains influence economic, environmental, and social sustainability in significantly positive ways. Third, win-win cooperation supply chains play roles as a parameter between transaction fairness, transaction authenticity, social capital, and CSR activity and economic, environmental, and social sustainability. Accordingly, this author suggests individual companies composed of supply chains to enhance the level of cooperation as a win-win cooperation supply chain in order to elevate sustainability even further. This study is significant in that it has figured out correlation between the precedence factors of win-win cooperation supply chains, transaction fairness, transaction authenticity, social capital, CSR activity, and a win-win cooperation supply chain and economic, environmental, and social sustainability.

Study on Practical Evaluation for Sustainability in Textile and Fashion Companies (섬유·패션기업의 지속가능성 실천 평가 연구)

  • Syn, Hye-Young;Geum, Key-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.2
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    • pp.137-146
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    • 2014
  • The practice of sustainability is an important subject to integrate into the management, product planning, manufacturing by textile and fashion companies as well as consumption by end-users. This study shows an evaluation scale designed to assess the practical cases in order to suggest efficient and systematic methods to fulfill the practice of sustainability in textile and fashion companies. First, companies should practice environmental sustainability to use eco-friendly material and cleaner production, protect the environment, and save natural resources. Second, social sustainability is required to fulfill social responsibility and ethical needs. Third, companies should perform various innovative activities, transparency in management, fair competition and economic contribution in the local community in order to maintain economic sustainability to survive in industry. Finally, cultural sustainability should be fulfilled by textile and fashion companies as part of the intellectual-cultural industry in a way that increases the importance of ethnic and cultural diversity. Textile and fashion companies should fulfill four environmental, social, and economic cultural sustainable subjects in a balanced method to accomplish sustainability. The concerns and practices of environmental sustainability are comparatively highly rated due to the analysis of the evaluation scale. However, cultural sustainability (a need of the times) is poorly rated and needs more attention. Therefore, the evaluation scale can be used as a standard tool to fulfill the sustainability of companies and brands from the viewpoint of improving poor and insufficiently sustainable items as well as balancing sustainability management.

The Effect of Technology·Culture Convergence and Sustainability Management Activities of Fashion Brands on Sustainability Evaluation (패션 브랜드의 기술·문화 융합과 지속가능 경영 활동에 따른 지속가능성 평가연구)

  • Park, Suhyun;Ko, Eunju
    • Fashion & Textile Research Journal
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    • v.19 no.2
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    • pp.152-165
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    • 2017
  • In the context of the convergence revolution that brings together culture, technology, and humanities, the fashion industry is aiming to form product strategies to create added value. The ultimate aim of these strategies is to satisfy consumers' diverse needs. Boosted by discussions on sustainability in the fashion industry, sustainability management activities are also emerging as a trend in product strategy. Therefore, it is important to consider both convergence and sustainability management activities together as drivers of fashion brands' product strategies. The main objectives of this study are as follows: (1) to examine the differences in sustainability evaluation by product strategy, (2) to determine how sustainability evaluation affects brand attitude and purchase intention, and (3) to identify how this effect varies according to the types of convergence and sustainability management activities. The main findings of this research are as follows. First, sustainability evaluation varies according to fashion brands' product strategy. Second, evaluation has a positive effect on brand attitude and purchase intention. Third, the effect varies according to the types of convergence and sustainability management activities. This study is an extension of previous research for combining fashion brands' convergence and sustainability management activities as a part of their product strategy, which, in turn, contributes to positive consumer responses on the marketing level. Moreover, results provide practical implications for fashion brands that enable them to establish efficient marketing strategies regarding to convergence and sustainability management activities.

Consumers' Perception of Fashion Companies' Sustainability and Its Effect on Trust, Preference, and Purchase Intention (패션기업의 지속가능성에 대한 소비자 인식이 신뢰, 선호도 및 구매의도에 미치는 영향)

  • Suk, HyoJung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.656-671
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    • 2015
  • Discussions on sustainability in the fashion industry highlight the need for a holistic and strategic approach. This study investigated consumers' perception of fashion companies' sustainability and its relationship with value and perceived consumer effectiveness as well as with consumer trust, preference, and purchase intention. The assessment scale of fashion companies' sustainability was developed for this study and data were obtained from 645 consumers in their 20's to 60's in Korea. As a result, consumers' value and perceived consumer effectiveness had significant effects on consumers' perception of fashion companies' sustainability. Universalism, security/benevolence and perceived consumer effectiveness were variables that had significant effects on all four dimensions of sustainability. Consumer's perception of fashion companies' sustainability significantly influenced consumer trust, preference and purchase intention. Especially, environmental, societal, and cultural sustainability (rather than economic dimension) were shown to have a greater impact on consumers' trust, preference and purchase intention.

A Study on the Implication of Sustainability and Environmental Assessment (지속가능성과 환경평가의 연계에 관한 연구)

  • Hong, Sang-Pyo
    • Journal of Environmental Impact Assessment
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    • v.20 no.3
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    • pp.269-279
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    • 2011
  • Sustainability assessments tend to integrate ecological, social, and economic concerns. Sustainability assessment could be considered the highest rung in the assessment ladder. Broad strategies that seek to integrate individual SEA(Strategic Environmental Assessment) could be subjected to a sustainability assessment. Sustainability assessment could incorporate global and transboundary effects and priorities into SEA and project-level EIA(Environmental Impact Assessment). SEA could provide an environmental context and direction for project-level EIA. Procedural and substantive EIA requirements can be addressed through tiering such as sustainability assessment, SEA, project-level EIA. In Korea, PERS(Prior Environmental Review System) that has been utilized to evaluate administrative plans related with various kinds of development projects should be evolved not only to incorporate environmental impacts into early stage decision-making, but also to implicate sustainability assessments that include social equity and economic efficiency. Integration of SEA and sustainability assessment can be initiated through the application of DPSIR (Driving Force - Pressure - State - Impact - Response ) framework that was developed by European Environmental Agency.