• Title, Summary, Keyword: social networking service

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Internet Service Paradigm Shift Driven by Emergence of Open Social Networking Service: Focusing on Facebook (개방형 소셜 네트워킹 서비스 플랫폼 출현에 따른 인터넷 서비스 시장의 패러다임 변화 : Facebook을 중심으로)

  • Yoon, Young-Seog;Choi, Mun-Kee;Kim, Sang-Kwon;Lee, Hyun-Jin;Cho, Kee-Sung
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.29-48
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    • 2011
  • Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

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Factors Associated with the Service Networking Experiences of Workers in Community Child Centers (지역아동센터 종사자의 지역사회서비스 연계경험에 영향을 미치는 요인에 관한 연구)

  • Kim, Hyeun-Ju;Hyun, An-Na
    • Korean Journal of Child Studies
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    • v.32 no.5
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    • pp.103-119
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    • 2011
  • This study examined the current status of the service networking experiences of workers in community child centers and the impact of various individual, organizational, and environmental factors on their service networking experiences. Structured questionnaires were mailed to the all community child centers in the Kyungnam area, and the data thus collected from 128 workers were used for the analysis. The findings indicated that most study participants did in fact possess service networking experience; however, the frequency was relatively low and the types of agencies in which this networking experienced was gained were somewhat limited. The results from the hierarchical multiple regression analysis revealed that being licensed social workers, the number of years in which a center had been operating, the numbers of workers and volunteers, the capacity of the centers, and workers' participation in work-related training were significantly associated with the frequency of worker's networking experiences. Based on the findings of this study, the implications for practice in promoting service networking among community child centers and other community resources were also discussed.

A Study on the Factors Influencing the Use of Social Networking Services in China (중국의 사회 연결망 서비스 이용에 영향을 미치는 요인에 관한 연구)

  • Fang, Hualong;Kwon, Sun-Dong
    • Journal of Information Technology Applications and Management
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    • v.16 no.2
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    • pp.45-63
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    • 2009
  • China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

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Mobile Interaction in a Usable-Unified-Ubiquitous (U3) Web Service for Real-time Social Networking Service (실시간 소셜 네트워크 서비스를 위한 사용 가능한-통합적-유비쿼터스 (U3) 웹 서비스에서의 모바일 상호작용)

  • Kim, Yung-Bok;Kim, Chul-Su
    • The KIPS Transactions:PartB
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    • v.15B no.3
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    • pp.219-228
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    • 2008
  • For real-time social networking service, mobile interaction in a usable-unified-ubiquitous (U3) web service was studied. Both as a convenient mobile HCI for real-time social networks and as indexing keys to metadata information in ubiquitous web service, the multi-lingual single-character domain names (e.g. 김.net, 이.net, 가.net, ㄱ.net, ㄴ.net, ㅎ.net, ㅏ.net, ㅔ.net, ㄱ.com, ㅎ.com) are convenient mobile interfaces when searching for social information and registering information. We introduce the sketched design goals and experience of mobile interaction in Korea, Japan and China, with the implementation of real-time social networking service as an example of U3 Web service. We also introduce the possibility of extending the application to the metadata directory service in IP-USN (IP-based Ubiquitous Sensor Network) for a unified information management in the service of social networking and sensor networking.

Service System of Social Network with CRM Application (CRM 어플리케이션에서의 소셜 네트웍의 서비스 시스템)

  • Mohan, Subaji;Upadhyaya, Bipin;Choi, Eun-Mi
    • Information Systems Review
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    • v.12 no.1
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    • pp.1-22
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    • 2010
  • Demands onenterprise applications are changing drastically in terms of service and value. Currently enterprises have started to view these applications as service systems, as they combine technology with organizational networks designed to deliver services that satisfy the needs of customers and marketing operations. Social networking is playing a crucial role in this direction and provides organizations with the critical data that enable to build strong relationships with their customers and partners. Enterprises have started using this concept, by integrating social networking services with their enterprise applications such as CRM. In this paper, we combine an open source social networking engine with a CRM (Customer Relationship Management) application to constitute a social CRM system. This can bring the customers closer to the enterprise and facilitate better communication with them. Social Networking Analysis constructs were used to analyze the effectiveness of service system. In the current competitive and economically challenging conditions, salespeople needs to quickly and effectively establish meaningful communication with customers. Our approach can address this issue, by handling the changing customer demands in minimal time, and increases service quality and business value.

Design and Implementation of SNS-based Exhibition-related Contents Recommendation Service (SNS 기반 전시물 관련 콘텐츠 추천 서비스 설계 및 구현)

  • Seo, Yoon-Deuk;Ahn, Jin-Ho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.2
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    • pp.95-101
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    • 2012
  • As the influence of social networking services across the societies becomes greatly higher, many of the domestic agencies are trying to communicate with users through the introduction of social networking services. In this paper, we present a reliable exhibition-related contents recommendation service to combine social networking service concept with the customized contents recommendation method we previously proposed. The proposed service may effectively and reliably recommend its users exhibition-related contents by exploiting their relationships in the social networks compared with the existing ones.

Analysis of a Korea-based Language Teacher Organization Public Social Networking Service

  • Kent, David
    • International Journal of Contents
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    • v.12 no.2
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    • pp.66-74
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    • 2016
  • In recent years, studies have emerged highlighting the role of social networking services in the English as a foreign language context of Korea, particularly for teaching and learning, but none examine the role of Facebook in enhancing communities of practice. Therefore, this study undertakes such an endeavor on a Korea-based language teacher organization Facebook group. Social networking analysis came to reveal a group consisting of largely non-engaged members, with several key users successfully bridging the network and promoting engagement and interaction via commenting. Although the most viral posts were disproportionately organizational, professional development clearly emerges as the largest concern for active members. Ultimately, it will be critical for increasing success of the group as a social networking service to establish a means of further engaging all members, including those on the network periphery. To fully meet organizational goals, it will be imperative for key actors to be used increasingly proactively.

Project Schedule Notification and Issue Tracking System Based on Social Networking Service on a Smartphone (스마트폰 상에서 프로젝트 관리를 위한 소셜 네트워킹 서비스 기반의 일정 통지 및 이슈추적 시스템)

  • Kang, Dae-Ki;Chang, Won-Tae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.3
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    • pp.669-677
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    • 2010
  • In this paper, we propose a novel project schedule notification and issue tracking system based on a social networking service for project management on a smartphone. The proposed system has a server subsystem and a client subsystem. The server is in charge of enabling a deadline notification and an issue tracking of the project to project participants by exploiting a legacy social networking service. The client running on a smartphone displays timelines of the project schedule using Gantt chart and let the project participant edit their schedule. The proposed system combines the mobility of smartphones and the connectivity of social networking services and apply them to schedule notification and issue tracking, which demonstrates a novel usage of social networking services.

TwittsIn: Twitter Friend Notification Service for Mobile Devices Using Place Recognition (TwittsIn: 장소 인식을 이용한 모바일 트위터 친구 알림 서비스)

  • Chang, Lae-Young;Lee, Min-Kyu;Cho, Jun-Hee;Han, Dong-Soo
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.7
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    • pp.814-818
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    • 2010
  • Online social networking services help people to migrate social networks from offline to online. Twitter, which has achieved incredible growth, showed that an online social networking service without offline bases can become large and successful. In this paper, we propose a twitter friend notification service using user‘s twitter messages and place recognizing technology. When there is a friend in user‘s nearby place, the service notifies the information to the users. Through the friend notification service, a user can easily extend his online social network to offline.

Empirical Data Analysis of a Social Network Name-Directory Service with Advertisements (광고를 동반한 소셜 네트워크 이름-디렉터리 서비스의 실험적 데이터 분석)

  • Kim, Yung Bok
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.189-203
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    • 2014
  • With the evolution of Internet technologies and the increasing variety of Internet devices, advertisements in various web services have also expanded. Interactive web services often go hand in hand with effective advertisements for a business model. We estimated statistical parameters of the interactive web server for service monitoring and advertisement-effect. In the web pages, we integrated the plugins of social networking services (SNSs) (e.g. Facebook, Twitter) and an advertisement scheme (e.g. Google AdSense) that regards social name-directory contents. Empirical data analysis and statistical results are presented with the implementation of estimations of parameters (e.g. utilization-level and serviceability) and advertisements in a social networking name-directory service (http://ktrip.net or http://한국.net). We found that estimated parameters were applicable to service monitoring of web-server as well as to synthesis of advertisement-effect in our social-web name-directory service.