• Title, Summary, Keyword: social media platforms

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Research of Emotion Model on Disaster and Safety based on Analyzing Social Media (소셜미디어 분석기반 재난안전 감성모델 연구)

  • Choi, Seon Hwa
    • Journal of the Korean Society of Safety
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    • v.31 no.6
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    • pp.113-120
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    • 2016
  • People use social media platforms such as Twitter to leave traces of their personal thoughts and opinions. In other words, social media platforms retain the emotions of the people as it is, and accurately understanding the emotions of the people through social media will be used as a significant index for disaster management. In this research, emotion type modeling method and emotional quotient quantification method will be proposed to understand the emotions present in social media platforms. Emotion types are primarily analyzed based on 3 major emotions of affirmation, caution, and observation. Then, in order to understand the public's emotional progress according to the progress of disaster or accident and government response in detail, negative emotions are broken down into anxiety, seriousness, sadness, and complaint to enhance the analysis. Ultimately, positive emotions are further broken down into 3 more emotions, and Russell emotion model was used as a reference to develop a model of 8 primary emotions in order to acquire an overall understanding of the public's emotions. Then, the emotional quotient of each emotion was quantified. Based on the results, overall emotional status of the public is monitored, and in the event of a disaster, the public's emotional fluctuation rate could be quantitatively observed.

Design of Social Learning Platform for Collaborative Study (협력학습을 위한 소셜러닝 플랫폼의 설계)

  • Cho, Byung-Ho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.5
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    • pp.189-194
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    • 2013
  • Social learning is a new study model of future knowledge information society. In different existing study, it lay stress on individual activity and collaborative study with others. It is useful to apply social media services to build social learning platform for collaborative study. In my paper, after existing social media services and social platforms are investigated and analyzed, an effective social learning platform applyng social media services is presented. Also differences and superiority compared to other social platforms is presented through new social learning platform architecture and screen design.

Factors Influencing Consumer's Purchase Intention on Beauty Products in Youtube

  • ROSARA, Nadia Annisa;LUTHFIA, Amia
    • Journal of Distribution Science
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    • v.18 no.6
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    • pp.37-46
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    • 2020
  • Purpose: This research aims to explain the influence of social media influencer (SMI), electronic word of mouth (EWOM), and perceived quality (PQ) on purchase intention (PI) of beauty products on YouTube. Youtube as the number 1 social media in Indonesia, has an important role as a promotional strategy media for beauty products. Research design, data and methodology: This study used the online survey to 210 female respondents aged 17-30 years who became a subscriber of an Indonesian beauty influencer. Simple regression and multiple regressions were performed to analyze the independent variables towards the dependent variable. Results: The results show that social media influencer, electronic word of mouth, and perceived quality simultaneously have a significant influence on purchase intention. Nevertheless, only two variables individually have a significant influence on purchase intention, which is social media influencer and perceived quality. Conclusions: Perceived quality and social media influencer could be the best strategies to increase consumers when promoting through the influencer's Youtube channel by utilizing a subscriber. While e-WOM can be influential on other social media platforms rather than on the Youtube platform. Therefore, suggested that digital marketer must use multiple social media platforms to increase consumers' purchase intention.

Investigation on Media Literacy of China Government Officials: Under the View of Public Opinion Guidance

  • Yang, Ting;Seo, Sangho
    • International Journal of Contents
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    • v.14 no.4
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    • pp.10-17
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    • 2018
  • China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

Social Media and Popular Places: The Case of Chicago

  • Al-Kodmany, Kheir
    • International Journal of High-Rise Buildings
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    • v.8 no.2
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    • pp.125-136
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    • 2019
  • This paper offers new ways to learn about popular places in the city. Using locational data from Social Media platforms platforms, including Twitter, Facebook, and Instagram, along with participatory field visits and combining insights from architecture and urban design literature, this study reveals popular socio-spatial clusters in the City of Chicago. Locational data of photographs were visualized by using Geographic Information Systems and helped in producing heat maps that showed the spatial distribution of posted photographs. Geo-intensity of photographs illustrated areas that are most popularly visited in the city. The study's results indicate that the city's skyscrapers along open spaces are major elements of image formation. Findings also elucidate that Social Media plays an important role in promoting places; and thereby, sustaining a greater interest and stream of visitors. Consequently, planners should tap into public's digital engagement in city places to improve tourism and economy.

Through the Looking Glass: The Role of Portals in South Korea's Online News Media Ecology

  • Dwyer, Tim;Hutchinson, Jonathon
    • Journal of Contemporary Eastern Asia
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    • v.18 no.2
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    • pp.16-32
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    • 2019
  • Media manipulation of breaking news through article selection, ranking and tweaking of social media data and comment streams is a growing concern for society. We argue that the combination of human and machine curation on media portals marks a new period for news media and journalism. Although intermediary platforms routinely claim that they are merely the neutral technological platform which facilitates news and information flows, rejecting any criticisms that they are operating as de facto media organisations; instead, we argue for an alternative, more active interpretation of their roles. In this article we provide a contemporary account of the South Korean ('Korean') online news media ecology as an exemplar of how contemporary media technologies, and in particular portals and algorithmic recommender systems, perform a powerful role in shaping the kind of news and information that citizens access. By highlighting the key stakeholders and their positions within the production, publication and distribution of news media, we argue that the overall impact of the major portal platforms of Naver and Kakao is far more consequential than simply providing an entertaining media diet for consumers. These portals are central in designing how and which news is sourced, produced and then accessed by Korean citizens. From a regulatory perspective the provision of news on the portals can be a somewhat ambiguous and moving target, subject to soft and harder regulatory measures. While we investigate a specific case study of the South Korean experience, we also trace out connections with the larger global media ecology. We have relied on policy documents, stakeholder interviews and portal user 'walk throughs' to understand the changing role of news and its surfacing on a distinctive breed of media platforms.

Catalyzing social media scholarship with open tools and data

  • Smith, Marc A.
    • Journal of Contemporary Eastern Asia
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    • v.14 no.2
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    • pp.87-96
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    • 2015
  • Social media comprises a vast and consequential landscape that has been poorly mapped and understood. Hundreds of millions of people have eagerly moved many of the conversations and discussions that compose civil society into these services and platforms. There is a need to document and analyze these social spaces for many academic and commercial purposes. The Social Media Research Foundation has engaged a strategy to cultivate better research into the structure and dynamics of social media. The foundation is dedicated to the creation of open tools, open data, and open scholarship related to social media. It has implemented a free and open network collection, analysis, and visualization tool called NodeXL to facilitate social media network research. Using NodeXL a group of researchers has collectively authored a publicly available archive, called the NodeXL Graph Gallery, composed of network data sets and visualizations from users around the world. This site has enabled the aggregation of tens of thousands of network datasets and images. Use of the archive has led to scholarly research results that are based on the wide range and scope of social media data sets available.

Information Professionals' Knowledge Sharing Practices in Social Media: A Study of Professionals in Developing Countries

  • Islam, Anwarul;Tsuji, Keita
    • International Journal of Knowledge Content Development & Technology
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    • v.6 no.2
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    • pp.43-66
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    • 2016
  • The primary objective of this study was to investigate the perception of informational professionals' knowledge sharing practices in social media platforms. The specific objectives of the study included learning professionals' perceptions and awareness of knowledge sharing using social media, understanding their opinions and beliefs, and gaining familiarity with and reasons for using these tools. Open & close ended web-based questions were sent out by email to the international training program (ITP) participants. Findings indicated that most of the respondents' were aware of using social media and that they used social media for knowledge sharing. Speed and ease of use, managing personal knowledge, easier communication with users and colleagues and powerful communication tool are the areas that motivated them to use it. It also stated some barriers like lack of support, familiarity, trust, unfiltered information and fear of providing information. The study was limited to the perceptual aspect of the issue, specifically from the individuals' opinions and sentiments.

Why We #Hashtag: Motivations Associated with Posting Brand Hashtags on Social Media

  • Gu, Zhiquao;Kim, Eunice (Eun-Sil)
    • International journal of advanced smart convergence
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    • v.9 no.3
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    • pp.272-283
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    • 2020
  • Hashtags (#) have received a great deal of attention from academia and industry as an effective digital tool for engaging social media users and facilitating electronic word-of-mouth for brands. We delved into motivations concerning people's brand-related hashtag-posting behavior on social media. The findings revealed three motivations for posting brand-related hashtags on social media: social acceptance, brand altruism, and incentive seeking. Additionally, we examined the relationships between motivations and brand relationship variables. The results showed that social acceptance and brand-related altruism predicted all of the five relationship variables (i.e., brand attitude, brand trust, brand affective and calculative commitment and brand loyalty), while incentive-seeking predicted brand calculative commitment and brand loyalty. The findings of the study provide some meaningful insights into the development of brand communication strategies and help marketers capitalize on social media platforms to achieve higher user involvement.

An Observational Study in Manipur State, India on Preventive Behavior Influenced by Social Media During the COVID-19 Pandemic Mediated by Cyberchondria and Information Overload

  • Bala, Renu;Srivastava, Amit;Ningthoujam, Gouri Devi;Potsangbam, Thadoi;Oinam, Amita;Anal, Ch Lily
    • Journal of Preventive Medicine and Public Health
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    • v.54 no.1
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    • pp.22-30
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    • 2021
  • Objectives: The coronavirus disease 2019 (COVID-19) pandemic is a public health emergency posing unprecedented challenges for health authorities. Social media may serve as an effective platform to disseminate health-related information. This study aimed to assess the extent of social media use, its impact on preventive behavior, and negative health effects such as cyberchondria and information overload. Methods: A cross-sectional observational study was conducted between June 10, 2020 and August 9, 2020 among people visiting the outpatient department of the authors' institution, and participants were also recruited during field visits for an awareness drive. Questions were developed on preventive behavior, and the Short Cyberchondria Scale and instruments dealing with information overload and perceived vulnerability were used. Results: The study recruited 767 participants with a mean age of about 45 years. Most of the participants (>90%) engaged in preventive behaviors, which were influenced by the extent of information received through social media platforms (β=3.297; p<0.001) and awareness of infection when a family member tested positive (β=29.082; p<0.001) or a neighbor tested positive (β=27.964; p<0.001). The majority (63.0%) of individuals often searched for COVID-19 related news on social media platforms. The mean±standard deviation scores for cyberchondria and information overload were 9.09±4.05 and 8.69±2.56, respectively. Significant and moderately strong correlations were found between cyberchondria, information overload, and perceived vulnerability to COVID-19. Conclusions: This study provides evidence that the use of social media as an information- seeking platform altered preventive behavior. However, excessive and misleading information resulted in cyberchondria and information overload.