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A Study on Consumer Recall Competency and Recall Experience (우리나라 소비자의 리콜 역량과 리콜 경험에 관한 연구)

  • Koo, Hye-Gyoung
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.1-10
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    • 2018
  • In Korea, the number of recalled products is steadily increasing annually, but the recall participation rate of consumers is very low. This study looked at recall competency as a necessary factor for active recall participation by consumers. And identify the components of the recall competency and identify the recall competence factors that influence recall experience. To this end, we examined the recall experience and recall capacity of 1,626 adult consumers in Korea. As a result, five factors of recall participation will, recall related skill, recall policy recognition, subjective knowledge and objective knowledge were derived. As a result of comparing recall competencies among recall experience and non-recall experience, there were statistically significant differences in all competency factors. Recall related skill and subjective knowledge competency were significant factors for recall experience. In order to improve the effectiveness of the recall system, it is important to improve the recall information and increase access to information retrieval in order to increase the recall participation rate by strengthening the recall capacity of consumers.

A Study on Advertising Recall Regarding Color Scheme of Fashion Advertising (패션제품 광고의 색채 배색에 대한 광고 회상 연구)

  • Park, Eun Hee;Lee, Won Ja
    • Textile Coloration and Finishing
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    • v.25 no.4
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    • pp.337-344
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    • 2013
  • This study aims to understand the advertising recall effect in accordance with color scheme of advertising by subdividing it into brand, picture, color, and style. The results of this study are like following. In the results of the study on advertising recall, first, there were significant differences in picture and color recall. The picture recall was the highest in complementary color scheme while color scheme was shown the highest in single and complementary color schemes. Regarding the advertising recall in accordance with subscription time of fashion magazines, second, the advertising recall can be different in accordance with subscription time of magazine, major, purchase experience, and interest. In case of picture advertising recall depending on major, third, majors highly recognized complementary color scheme in picture recall and also similar color scheme in color recall. Regarding the advertising recall depending on experience in purchasing magazines, purchasers highly recognized complementary color scheme in picture recall and also tone-in-tone color scheme in color recall. In case of the advertising recall in accordance with interest in fashion advertising, the group with interest highly recognized complementary color scheme in picture recall and also similar color scheme in color recall.

A Web-based Recall Management System(RMSys) for an ERP (ERP와 연동 가능한 Web기반 Recall Management System(RMSys) 개발)

  • Byun Seong-Nam;Kim Sa-Kil;Jong Il-Ho
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.28 no.1
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    • pp.72-83
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    • 2005
  • Recall aims to remove the products hazardous to consumers or users from the commerce. However, a recall with a poor decision making procedure could results in disaster to corporations. Therefore, recall managers should establish a proper recall plan in advance to minimize the damage to business. The purpose of the study is to propose a computerized recall management system(RMSys) to handle recall process systematically and timely manners. RMSys, a recall decision-making procedures software, consists of two different modules such as recall decision-making module and recall procedure module. RMSys on the basis of the world wide web is designed to be compatible to ERP(Enterprise Resources Panning). RMSys could play a role as a management support system to help the corporations recall the hazardous products with minimum efforts.

Metamemory and Categorical Organization Strategy for Age, Category Typicality, and Recall Tasks (연령, 범주전형성 및 회상조건에 따른 아동의 상위기억과 범주적 조직화 책략 사용)

  • Lee, Hae Lyun;Lee, Gyung Nim
    • Korean Journal of Child Studies
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    • v.16 no.2
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    • pp.125-138
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    • 1995
  • The purpose of the present research was to study developmental trends in categorical organization strategy. The subjects were 160 children - 40 nine - year - old boys, 40 nine - year - old girls, 40 seven - year - old boys, 40 seven - year - old girls. All subjects received one of three lists of items differing in category representativeness in either a free -recall or a sort -recall task. The selection of list materials permitted separation of the effects of age differences in category knowledge from those of knowledge per se on children's recall behavior. The tasks were administered to children individually with the memory task followed by the metamemory task. The data was analyzed with three - way ANOVA arid Pearson's correlation coefficient. The results were that (1) Children's recall, clustering, and metamemory increased with age, while age effects for clustering were restricted to the sort - recall/high typicality condition. At each age level, children showed higher level of recall, clustering and metamemory for category typical rather than atypical list, and sort - recall than free-recall. Level of clustering and metamemory were superior in the sort - recall task and for items of high category typicality. (2) 9 - year - old children were capable of deliberately and efficiently using category organization as a memory strategy at least when appropriate contextual support was present (as determined by task requirements and list materials: sort - recall/high typicality).

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Model analysis of slogan attitude, brand attitude, and brand recall of retail brands (유통 브랜드의 슬로건 태도, 브랜드 태도, 브랜드 회상 모형 분석)

  • Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.21 no.3
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    • pp.338-347
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    • 2013
  • In this study, it was explored a research model consisting of slogan attitude, brand familiarity, brand attitude, brand recall, and product category recall of retailers. Experimental research was conducted with 3,028 males and females in their 20's to 40's using stimuli of 10 slogan-brand sets from various types of retailers. In results, the research model developed based on the literature was confirmed and supported by data. In the model test, all hypotheses were supported. The effects of slogan attitude and brand familiarity on brand attitude were confirmed. Also, brand familiarity affected brand recall. Category recall was predicted by brand attitude and brand recall. As consumers have better attitude toward slogans, they tend to have better attitude toward the brand. As consumers are more familiar with the brand, they are likely to better recall brands when they are exposed to the slogan. As consumers have better attitude toward brand and better recall the brand, they tend to better recall the business category when they see the slogan. Study findings may help marketers to develop better strategies for slogan use by considering diverse variables related to consumer responses toward slogan attitudes.

Comparison of Dietary Intakes by 24-hr Dietary Recall, Dietary Record and Food Frequency Questionnaire among Elderly People (회상법, 기록법 및 식품섭취빈도조사법을 이용한 노인의 영양소 섭취 수준의 비교)

  • 최미숙;한경희;박기순
    • Journal of Nutrition and Health
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    • v.34 no.6
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    • pp.688-700
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    • 2001
  • Nutrient intakes estimated using a 24-hr recall, a dirt record and a food frequency questionnaire(FFQ) were compared in a group of ninety-four elderly people(21 males, 73 females) in Cheongju, a city in Chung-Buk province. Mean intakes for energy, protein, Ca, p, Na, K thiamin and niacin obtained from the diet record were higher than those from the 24-hr recall. Mean intakes for energy, protein, Ca, P, Na, K thiamin, niacin and vitamin C from the FFQ were higher than those obtained from the 24-hr recall or the diet record. Correlation coefficients between the nutrient intake values from the 24-hr recall and those from the diet record ranged from 0.84 to 0.95 and were significantly correlated(p < 0.001). About 80% of the subjects in the lowest quintile by the 24-hr recall were also in the lowest two quintiles by the diet record. While the percentage fallen into the opposite category ranged from 0% to 15%. For most nutrients, at least 65% of the subjects when classified by the 24-hr recall fell into the same quintile when classified by the diet record, and the mean kappa value was 0.7. About 52% of the subjects in the lowest category by the 24-hr recall fell into the lowest two categories by FFQ. The mean percentage of the subjects in the lowest quintile by the diet record or in the lowest two quintiles by the FFQ was 51%. For most nutrients, at least 24% of each of the subjects when classified by both the 24-hr recall and the diet record fell into the same category when classified by the FFQ. The kappa values between the 24-hr recall or the diet recall and the FFQ were 0.17. These data indicate that in elderly subjects the 24-hr recall can provide very similar information to that obtained from the diet record but the FFQ can not provide good information if the right FFQ method is not used for only elderly subjects.

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Is the Phone Call the Most Effective Method for Recall in Cervical Cancer Screening? - Results from a Randomised Control Trial

  • Rashid, Rima Marhayu Abdul;Mohamed, Majdah;Hamid, Zaleha Abdul;Dahlui, Maznah
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.10
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    • pp.5901-5904
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    • 2013
  • Objective: To compare the effectiveness of different methods of recall for repeat Pap smear among women who had normal smears in the previous screening. Design: Prospective randomized controlled study. Setting: All community clinics in Klang under the Ministry of Health Malaysia. Participants: Women of Klang who attended cervical screening and had a normal Pap smear in the previous year, and were due for a repeat smear were recruited and randomly assigned to four different methods of recall for repeat smear. Intervention: The recall methods given to the women to remind them for a repeat smear were either by postal letter, registered letter, short message by phone (SMS) or phone call. Main Outcome Measures: Number and percentage of women who responded to the recall within 8 weeks after they had received the recall, irrespective whether they had Pap test conducted. Also the numbers of women in each recall method that came for repeat Pap smear. Results: The rates of recall messages reaching the women when using letter, registered letter, SMS and phone calls were 79%, 87%, 66% and 68%, respectively. However, the positive responses to recall by letter, registered letter, phone messages and telephone call were 23.9%, 23.0%, 32.9% and 50.9%, respectively (p<0.05). Furthermore, more women who received recall by phone call had been screened (p<0.05) compared to those who received recall by postal letter (OR=2.38, CI=1.56-3.62). Conclusion: Both the usual way of sending letters and registered letters had higher chances of reaching patients compared to using phone either for sending messages or calling. The response to the recall method and uptake of repeat smear, however, were highest via phone call, indicating the importance of direct communication.

A Study of Korean Vehicle Recall System Reforms (소비자보호를 위한 자동차결함제도의 개선연구)

  • Youn, Younghan;Lyou, Byungwoon;Park, Soohun
    • Journal of Auto-vehicle Safety Association
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    • v.7 no.4
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    • pp.31-38
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    • 2015
  • In the United States, when NHTSA initiates the vehicle defect investigation, the most of automotive manufactures voluntary start their vehicle's recall campaign immediately. However, in the domestic market, NGOs, medias and even the National Assembly complaint the attitude of domestic and foreign makers tendencies of retardation of recall campaign. Also there were criticism for the manufacturer's concealing or downsize of their vehicle defects to the publics. In general, the manufactures may wait until MLIT's decision to recall orders. Therefore, in this study, from the survey of foreign countries legal recall systems and it is recommended reinforcement of the current vehicle management law to promote more frequent voluntary recall campaign from makers. In this study, it is also includes summarize all previous recall related research works and proposes the more stringent regulations to punish of concealing or downsize their vehicle safety defects.

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Cost Effective Analysis of Recall Methods for Cervical Cancer Screening in Selangor - Results from a Prospective Randomized Controlled Trial

  • Abdul Rashid, Rima Marhayu;Ramli, Sophia;John, Jennifer;Dahlui, Maznah
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.13
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    • pp.5143-5147
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    • 2014
  • Cervical cancer screening in Malaysia is by opportunistic Pap smear which contributes to the low uptake rate. To overcome this, a pilot project called the SIPPS program (translated as information system of Pap smear program) had been introduced whereby women aged 20-65 years old are invited for Pap smear and receive recall to repeat the test. This study aimed at determining which recall method is most cost-effective in getting women to repeat Pap smear. A randomised control trial was conducted where one thousand women were recalled for repeat smear either by registered letter, phone messages, phone call or the usual postal letter. The total cost applied for cost-effectiveness analysis includes the cost of sending letter for first invitation, cost of the recall method and cost of two Pap smears. Cost-effective analysis (CEA) of Pap smear uptake by each recall method was then performed. The uptake of Pap smear by postal letter, registered letters, SMS and phone calls were 18.8%, 20.0%, 21.6% and 34.4%, respectively (p<0.05). The CER for the recall method was lowest by phone call compared to other interventions; RM 69.18 (SD RM 0.14) compared to RM 106.53 (SD RM 0.13), RM 134.02 (SD RM 0.15) and RM 136.38 (SD RM 0.11) for SMS, registered letter and letter, respectively. ICER showed that it is most cost saving if the usual method of recall by postal letter be changed to recall by phone call. The possibility of letter as a recall for repeat Pap smear to reach the women is higher compared to sending SMS or making phone call. However, getting women to do repeat Pap smear is better with phone call which allows direct communication. Despite the high cost of the phone call as a recall method for repeat Pap smear, it is the most cost-effective method compared to others.

Effects of Encoding and Retrieval in Recall (부호화와 인출이 회상에 미치는 영향)

  • LEE, Kyung Hee;LEE, Jeong Hee;KIM, Mee Hae
    • Korean Journal of Child Studies
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    • v.9 no.2
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    • pp.119-132
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    • 1988
  • The purpose of the present study was to investigate the age-related and encoding-, or retrieval- conditions-related differences in recall and to assess any possible interaction between encoding and retrieval conditions. 108 first and fifth grade children and college adults were presented a 30 item set of pictures for recall it a 2-trial study-test procedure. The data were analyzed in 3(age) x 3(encoding condition) x 3(retrieval condition) x 2(trials) mixed analyses of variance with repeated measures on the last factor. The results indicated the age-related differences in recall and encoding conditions-related differences in recall in the fifth-graders and college adults. Also, the first and fifth grade children's recall was influenced by retrieval conditions. The fifth graders' recall was a function of the interaction of encoding and retrieval conditions.

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