• Title, Summary, Keyword: perceived knowledge

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Examination of Consumer Purchase Intention for Foreign Infant Foods in China (중국에서 외국산 유아식품의 구매의도에 관한 연구)

  • Wu, Shi-Yuan;Yoon, Ki-Chang
    • The Journal of Distribution Science
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    • v.15 no.3
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    • pp.49-60
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    • 2017
  • Purpose - The aims of this study are follows. We investigated to find out how country image and brand image affect the consumer perceived value, consumer attitude, and purchase intention of foreign infant foods in China. Especially, we focused on investigate for the moderating role of consumer knowledge between national image, brand image and consumer perceived value of foreign infant foods in China. Research design, data, and methodology - This study analyzed the effect of national image and brand image on purchase intention through consumer perceived value and consumer attitude. This study collected data for empirical analysis of Chinese consumers who have been purchase experience infant foods in China. 256 copies of questionnaire data were used for substantial analysis. Before testing the hypothesis, factor analysis was conducted to test the construct validity of measurement items. Hypotheses about effects between variables were verified using structural equation modeling analysis and hierarchical regression analysis. Results - First, the country image had a positive effect on consumer perceived value of foreign infant foods. Second, the brand image had a positive effect on consumer perceived value of foreign infant foods. Third, the consumer perceived value had a positive effect on consumer attitude. Fourth, the consumer attitude had a positive effect on purchase intention. Fifth, the consumer knowledge was moderating roles between brand image and consumer perceived value of foreign infant foods. However, the consumer knowledge did not effect of moderating between country image and perceived value of consumers. Conclusions - First, the impact of country image and brand image on consumer perceived value of foreign infant foods in China can be seen as a universal psychology of consumers who trust pure foreign products such as high quality, technology, etc. Second, consumer perceived value of foreign infant foods has a positive effect on consumer attitude, and this attitude is leading to purchase intention. Third, the consumer knowledge between brand image and perceived value acts as a moderating variable. It means that the consumer's knowledge can shape the perception of the brand image more strongly.

An Empirical Analysis of the Relationships among Perceived Feedback, Motivation, and Use for Contribution in Knowledge Management Systems (지식관리시스템에서 지각된 피드백, 동기, 지식기여 간의 관계에 대한 실증분석)

  • Kang, Hee-Taek;Oh, Han-Mo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.37 no.1
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    • pp.73-88
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    • 2012
  • This study examines the role of perceived feedback and motivations on the use for contribution in Knowledge Management Systems (KMS). An individual expects responses from others when he or she posts the knowledge or questions of soliciting knowledge in KMS. If an individual posts a message and there are many responses, motivation to use KMS will develop. Prior research has considered feedback a potential factor that would affect an individual's motivation, such as self-efficacy, but there is few prior works that have tested empirically on how feedback can influence an individual's motivations as well as the use for contribution in KMS. Perceived feedback can be categorized into feedback on posted knowledge and feedback on knowledge request postings. The results of the study show that motivations such as organizational reward, knowledge self-efficacy, and enjoyment of helping, except for social reward, are associated with the use for contribution. Our results also show that among perceived feedback, feedback on posted knowledge affects motivation and use for contribution while feedback on knowledge request postings directly influences the use for contribution.

Knowledge, Attitudes and Perceived Vulnerability to AIDS of Medical and Nursing Students (의학계열 대학생의 에이즈에 대한 지식, 태도 및 취약성 인지정도)

  • Sung, Mi-Hae
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.15 no.2
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    • pp.221-228
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    • 2008
  • Purpose: The purpose of this study Is to identify the knowledge, attitudes and perceived vulnerability to AIDS of medical and nursing students. Method: The subject of this study were 324 medical and nursing students in Busan area. Data was analyzed by using descriptive statistics, t-test, ANOVA, Pearson correlation coefficient, and Scheffe's test. Result: Total knowledge of AIDS was average. Total attitudes of AIDS was above average. And perceived vulnerability of AIDS was above average. According to the results of analyzing the difference between general characteristics of the subject and AIDS related knowledge, attitudes and perceived vulnerability, a significant difference was present with grade in knowledge score; with sex, grade, department, and health status in attitudes score, with sex, religion, grade, department, education experience to AIDS, and health status in perceived vulnerability to AIDS, There was a significant relationship between attitudes and perceived vulnerability to AIDS. Conclusion: The research findings show that the educational program for preventing AIDS must take into consideration knowledge and epidemic and non-epidemic aspects of AIDS and preventive attitudes toward AIDS, And, it also proves that it is necessary to devise an AIDS educational program for college students.

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How Should We Measure Knowledge Transfer? : Comparison of the Knowledge source's and the Recipient's Perspectives (지식이전행위, 어떻게 측정해야 하나? -제공자와 수용자의 관점 비교)

  • Kang, Minhyung
    • Knowledge Management Research
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    • v.12 no.2
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    • pp.1-16
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    • 2011
  • This study examined the influence of the antecedents of knowledge transfer from both the knowledge source's and recipient's perspectives using a social network survey. Prior research usually focused on either perspective of the knowledge source or recipient, thus could not include both. Analyzing the responses from 335 R&D employees of the five firms, the study showed that all antecedents of knowledge transfer - reward, reciprocity, subjective norm, and perceived behavioral control - are influential on knowledge transfer from the knowledge source's perspective. However, from the knowledge recipient's perspective, perceived behavioral control was influential on the quality of knowledge transfer and subjective norm was on the number of knowledge recipients. Expected reward and reciprocity did not show significant influence. This study proved that the necessity of considering both the knowledge source's and the recipient's perspectives when measuring knowledge transfer and the importance of intrinsic motivations, such as subjective norm and perceived behavioral control.

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A Study on Perceived Connectivity between Pharmacological Knowledge and Clinical Practice, and the Need for Pharmacology Education Contents in Undergraduate Courses among Clinical Nurses (임상 간호사의 약리학 지식과 임상실무 연계성 및 교육내용 필요도)

  • Kim, Chul-Gyu;Cho, Mi-Kyoung;Park, Seungmi
    • Journal of Korean Biological Nursing Science
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    • v.16 no.1
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    • pp.41-51
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    • 2014
  • Purpose: The purpose of this study was to identify clinical nurses' knowledge of pharmacology, their need on pharmacology education contents, and perceived connectivity between knowledge and clinical practice. Methods: Subjects consisted of 114 clinical nurses. They responded to self-administered questionnaires about knowledge of pharmacology and need in pharmacology, and perceived connectivity between the knowledge and clinical practice. Results: The mean score of knowledge of pharmacology was $5.2{\pm}1.7$. The mean score of need on pharmacology in clinical practice was $7.9{\pm}1.9$, and those of satisfaction, application, and confidence with clinical performance by applying the knowledge to clinical practice were $7.4{\pm}1.9$, $6.8{\pm}2.0$, and $7.5{\pm}2.1$ respectively. Knowledge of pharmacology was positively correlated with perceived connectivity between knowledge and clinical practice. Scores of need of dose calculations was the highest among 14 units of pharmacology education contents in undergraduate courses while that of development of new drugs was the lowest. Scores of need of coagulation modifier drugs and thrombolytic agents were the highest among 16 units of pharmacology education contents by system specific drug while those of dermatologic and ophthalmic drugs were the lowest. Conclusion: The results indicate that knowledge of pharmacology is important in promoting perceived connectivity with clinical practice by applying knowledge to clinical practice.

A Study on the Determinants of Purchase Intention in Mobile Commerce: Focused on the Mediating Role of Perceived Rrisks and Perceived Benefits (지각된 위험과 지각된 혜택이 모바일 상거래 이용의도에 미치는 영향에 관한 연구)

  • Lee, Thae-Min;Lee, Eun-Young
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.1-21
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    • 2005
  • This study is an empirical study about the effects of perceived risks and perceived benefits on purchase intention in mobile commerce. Perceived risks and perceived benefits are proposed as mediators that make a significant impact on purchase intention in mobile commerce. Also, this study compared the direct effect of perceived risks, perceived benefits and consumer subjective knowledge to purchase intention. As antecedents of perceived risks and perceived benefits, subjective knowledge, mobile Internet familiarity, credibility for the purchase and provided information level are proposed and verified. Results from this study are as follows: First, the effect of perceived risks to purchase intention is not significant whereas that of perceived benefits is significant. Second, this study revealed that mobile Internet familiarity, credibility for the purchase and information level are significantly related to mobile purchase intention through perceived benefit. Third, subjective knowledge makes a significant impact on purchase intention directly not mediated by perceived risk or perceived benefit. Based on these results, managerial implications for mobile commerce vitalization and marketing strategy are discussed. Finally, limitation for this research and further research issues are suggested.

AIDS Related Knowledge and Attitudes Among School Nurses in Chonbuk Province (전북지역 양호교사의 AIDS 관련 지식과 태도 조사연구)

  • 정영숙;문영희
    • Korean Journal of Health Education and Promotion
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    • v.11 no.2
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    • pp.33-47
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    • 1994
  • AIDS preventional efforts need to be guided by well trained health care personnel especially by school nurses for the adolescents. This study was designed to get basic data about AIDS educational program development for school nurses. The objectives of this study were to 1) identify AIDS knowledg of school nurses 2) identify AIDS attitudes of school nurses and 3) identify association between AIDS knowledge and sociodemographic characteristics. Data were collected from 173 subjects in Chonbuk province. Self-reporting questionnaire were administered during the period from 1st of June to 30th of June, 1994. AIDS related knowledge was measured by using 44 questions on cause(3 items), testing(3 items), mode of transmission(15 items), clinical manifestations(5 items), treatment(3 items), prevention(5 items), complication(4 items), infection control(3 items) and Using resources(3 items). AIDS related attitudes were measured by five point Likert scales using 13 questions on perceived threats from AIDS crisis (4 items), perceived severity to AIDS(2 items), perceived needs about psychosocial care for HIV infected patients(3 items) and perceived educational needs of AIDS(4 items). The collected data were analyzed by SPSS/PC/sup +/, using percentages, Mean and S.D. descriptive purpose and t-test or F for comparing the variables. The major findings were as follows: 1. Respondents ranged in knowledge of AIDS between 0 and 44 with the 33.79 mean score. Percentage of correctly answered respondents to each categories - mode of transmission : 87.0% - clinical manifestation : 85.0% - cause : 82.5% - prevention : 81.5% - treatment : 76.1% - infection control : 72.8% - testing of HIV infection 71.8% - using community resourses : 50.9% - complication : 45.8% 2. The respondents' attitudes of AIDS The majority(70%) showed higher perceived threat The majority(91.3%) showed higher perceived severity to AIDS crisis As a whole, perceived needs about psychosocial care for HIV infected patients negative The majority (over 96.5%) showed highly perceived educational needs of AIDS. 3. The relationship between AIDS knowledge and each of those general character. AIDS knowledge shows significant difference with age(F=3.50, p<.016), years of professional experience(F=4.14, p<.007) and received lecture about AIDS(F=4.54, p<.000). There was no significant difference between AIDS knowledge and job satisfaction.

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Effects of Learning Expectation and Perceived Knowledge Sharing on User Satisfaction and IS Continuance (학습기대와 지식공유 지각이 사용자 만족과 지속사용에 미치는 영향)

  • Kim, In Chan;Baek, Seung Nyoung
    • The Journal of Information Systems
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    • v.28 no.4
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    • pp.377-401
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    • 2019
  • Purpose The purpose of this study is to investigate the effects of learning expectation and perceived knowledge sharing on user satisfaction and IS continuance in the Korean Army which is currently using the Regiments' Information System to help their Integrated Administration Management. Based on both the Information System(IS) Continuance Model and IS Success Model, this study also examine the role of system quality on user satisfaction. We develop a research model(structural equation model) and its hypotheses that learning expectation, perceived knowledge sharing, and system quality increase users' satisfaction, which leads to IS continuance. The effect of learning expectation on perceived knowledge sharing is also hypothesized. Design/methodology/approach Online Survey using e-mails was administered to test our research model and associated hypotheses. Among the 360 e-mail letters including our survey questionnaire, 285 responses were collected via e-mails. Meaningful 225 cases were analyzed for our study. SPSS Statistics 24.0 and SmartPLS 3.0 were used to analyze both measuremant test and hyotheses test by using the data set. Findings Survey results show that learning expectation(confirmation variable), learning expectation, perceived knowledge sharing(a perceived usefulness variable), and system quality(a system characteristic) each increases user satisfaction, which leads to IS continuance, under the control of the effect of habit to use information systems. Learning expectation also has a positive influence on perceived knowledge sharing. Theoretical and practical implications are presented.

Nutrition Knowledge and Food Habit of Middle School Studient영s Mothers (전국 중학생 어머니의 영양지식과 식습관에 관한 조사)

  • 하태열;김혜영;김영진
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.24 no.1
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    • pp.10-18
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    • 1995
  • Nutrition knowledge of mothers who had middle-school studients was investigated using questionnaire about nutrition knowledge and food habit. The results were summerized as follows ; The mean score of nutrition knowledge was 25.3 (out of possible-80-80points), which score was slightly lower than those of other studies. the percentage of perceived knowledge and accuracy of the knowledge were 77.7% and 79.6%, respectively. these scores were influenced by general characteristics such as age, education, occupation, income, food expense. With decreasing age and increasing education level, family income, nutritional knowledge score, the percentage of perceived knowledge and accuracy were significantly getting higher. The levels of both perceived knowledge and accuracy on the necessi쇼 of vitamins and minerals were above 90%. However, the accuracy on protein quality and dietary fiber was below 40%. The better food habit a subject had, the higher was the nutrition knowledge score.

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A Study on the Factors Affecting Continuance Use of Knowledge Management System (지식관리시스템의 지속적 사용에 영향을 미치는 요인에 관한 연구)

  • Lee, Hong-Jae
    • Journal of the Korean Society for information Management
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    • v.28 no.3
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    • pp.219-238
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    • 2011
  • The purpose of this study is to examine the causal relationships among knowledge management system(KMS) quality, perceived ease of use, perceived usefulness, attitude, and continuance use of KMS. The results of data analysis by structured equation model(SEM) indicate that KMS quality significantly influences individual's perceived ease of use and perceived usefulness. Perceived ease of use affects individual's perceived usefulness on KMS. Individual's perceived ease of use and perceived usefulness affect on the creation of a positive attitude, and attitude affects continuance use of KMS. Based on the results, theoretical and practical implications of this study are discussed.