• 제목, 요약, 키워드: participation intention

검색결과 328건 처리시간 0.036초

부산지역 해양레저스포츠 참여자의 스포츠즐거움, 참여만족 및 참여지속의사와의 관계 (The Relationships among of Sport Enjoyment, Participation Satisfaction, and Participation Adherence Intention of Water Leisure Sports Participants in Busan)

  • 최덕환;권재윤
    • 수산해양교육연구
    • /
    • v.28 no.5
    • /
    • pp.1459-1469
    • /
    • 2016
  • The purpose of this study was to analyze the relationships among sport enjoyment, participation satisfaction, and participation adherence intention of water leisure sports participants in Busan. The study conducted a research survey through purposive sampling method after selecting 3 water leisure sports center in Busan. 360 questionnaires distributed and 352 were selected as final valid sample by removing 8 questionnaires that have insufficient answers. Hypothesis test on collected data was conducted by using SPSS 20.0 and AMOS 19.0 programs. The results were as followings. First, sport enjoyment had a significant effect on participation satisfaction. Second, sport enjoyment had effect on participation adherence intention. Third, participation satisfaction had effect on participation adherence intention. Fourth, sport enjoyment had directly positive effect on participation adherence intention. In addition, it had effect on participation adherence intention as the partial mediation of the participation satisfaction.

서핑참여자의 참여동기가 몰입경험 및 지속적 참여의도에 미치는 영향 (The Effects of Surfing Participants' Participation Motivation on Flow Experience and Continuous Participation Intention)

  • 권재윤;남상백;박상규;강희엽
    • 수산해양교육연구
    • /
    • v.29 no.2
    • /
    • pp.492-502
    • /
    • 2017
  • The purpose of this study was to verify the influences of surfing participants' participation motivation on flow experience and continuous participation intention. The study conducted a research survey through purposive sampling method after selecting 2 surfing center in Ganwon-do. 280 questionnaires distributed and 269 were selected as final valid sample by removing 11 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Window ver. 20.0. The results were as followings. First, participation motivation factors have positive effect on flow experience. Second, participation motivation factors have an influence on continuous participation intention. Third, flow experience have an influence on continuous participation intention. Fourth, leisure flow have an influence on continuous participation intention.

스키수업 참여 대학생들의 스포츠 재미와 여가만족 및 지속적 참여의도와의 관계 (The Relationships among Sport Enjoyment, Leisure Satisfaction and Continuous Participation Intention in Ski Class)

  • 남상백;권재윤;김영준
    • 수산해양교육연구
    • /
    • v.29 no.3
    • /
    • pp.655-664
    • /
    • 2017
  • The purpose of this study was to verify the relationships among sport enjoyment, leisure satisfaction, and continuous participation intention in ski class. The study conducted a research survey through purposive sampling method. 280 questionnaires distributed and 271 were selected as final valid sample by removing 9 questionnaires that have insufficient answers. Hypothesis test on collected data was conducted by using SPSS 20.0 and AMOS 18.0 programs. The results were as followings. First, sport enjoyment factors a significant effect on psychological satisfaction, environmental satisfaction. Second, sport enjoyment factors had effect on re-participation intention, word of mouth intention. Third, leisure satisfaction had effect on re-participation intention, word of mouth intention. In addition, it had effect on continuos participation intention as the partial mediation of the leisure satisfaction.

유아간접흡연 예방에 대한 부모의 참여의도 관련변인 연구 (A study on related factors of parent's participation intention for early childhood secondhand smoke prevention)

  • 권기남;민하영
    • 한국생활과학회지
    • /
    • v.16 no.6
    • /
    • pp.1097-1105
    • /
    • 2007
  • This study aims to 1) examine the difference of parent's participation intention for early childhood secondhand smoke prevention depending on sex, education level, income level, and smoking or nonsmoking of parent, parent's knowledge and attitude of early childhood secondhand smoke 2) estimate the influence of independent factors on parent's participation intention for early childhood secondhand smoke prevention centering around factors stated previously, and 3) suggest effective strategies to ultimately encourage parent's behavior for early childhood secondhand smoke prevention. A total of 279 parents with four- and five-year-old day care children participated in this study. The following are the main results of this study. First, the higher the level of income parent had, the higher the level of participation intention for early childhood secondhand smoke prevention parent had. Second, nonsmoking parent exhibited higher level of participation intention than smoking parent. Finally, parent's knowledge and attitude of early childhood secondhand smoke had influence on parent's participation intention for early childhood secondhand smoke prevention, but parent's attitude had a high degree of influence on parent's participation intention.

부부 관계 향상 프로그램에 대한 연구: 참여 동기, 교육 만족도, 긍정적 행동의도를 중심으로 (A Study on the Marital Relationship Enhancement Programs: Focused on Participation Motivation, Education Satisfaction, Positive Behavioral Intention)

  • 이은영;장진경
    • Family and Environment Research
    • /
    • v.54 no.2
    • /
    • pp.165-180
    • /
    • 2016
  • This study analyzes the correlations of participation motivation, education satisfaction, and positive behavioral intention for participants in marriage enrichment programs. The survey response results for 193 participants in marriage enrichment programs were analyzed with the statistics analysis application IBM SPSS 20.0. The findings of this study are as follows. An examination of relative influence of participation motivation and education satisfaction with the positive behavioral intention of participants in marriage enrichment programs indicated that internal motivation had a positive influence on education satisfaction, external motivation had a negative influence on satisfaction for facility environment and satisfaction with employee service, and motivation had positive influence only on facility environment. An examination of the influence of participation motivation and education satisfaction with the positive behavioral intention of the participants in marriage enrichment programs indicated that internal motivation and external motivation had a high positive influence on positive behavioral intention. However, motivation did not have a significant influence on behavior after participation. In education satisfaction, satisfaction with content, satisfaction with instructor, and satisfaction with employee service had a positive influence on positive behavioral intention, however, satisfaction with facility environment had negative influence on positive behavioral intention.

교육서비스 품질과 참여의도가 교육성과 향상에 미치는 연구: Action Learning 사례를 중심으로 (The effects of Educational Service Quality and Participation Intention on Educational Performance through a Case of Action Learning)

  • 이돈희
    • 품질경영학회지
    • /
    • v.45 no.4
    • /
    • pp.847-866
    • /
    • 2017
  • Purpose: The purpose of this study is to examine the effects of educational service quality, participation intention, and educational performance in action learning class. Methods: The proposed research model is tested using structural equation modeling for hypotheses based on the data collected from one of action learning class. Results: The results indicate that educational service quality(reliability, assurance, tangibles, empathy, information accuracy, and relationship quality) positively affects participation intention which in turn improve educational performance, including aspects of before and after class of action learning. In addition, participation intention in classroom positively affects educational performance with both groups. For after class of action learning, the result confirms the effect of responsiveness of educational service quality on participation intention, however, in before class of action learning there is not showed a significant relationship. Conclusion: This study would provide useful information and can be applied to the improvement of educational performance through the participation of students by the instructors and the educational institutes who want to apply the active learning forum in classroom.

소비자생활협동조합 조합원의 참여 유형이 사회적 연대감, 협력의지, 심리적 웰빙에 미치는 영향 (A Study on the Effects of Participation Types on Social Connectedness, Collaboration Intention, and Psychological Well-Being among the Members of Consumer Cooperative)

  • 김미성
    • 한국콘텐츠학회논문지
    • /
    • v.19 no.7
    • /
    • pp.258-270
    • /
    • 2019
  • 본 연구는 소비자생활협동조합 조합원의 참여 유형이 사회적 연대감, 협력의지, 심리적 웰빙으로 이어지는 영향관계를 살펴보고자 시도되었다. 이를 위해 이론적 배경으로부터 연구가설 및 연구모형을 도출하고, 설문 조사에 의한 실증연구를 진행하였다. 연구목적 달성을 위해 소비자생활협동조합 조합원을 대상으로 설문지를 배포하고 최종 233부가 통계분석에 이용되었으며, SPSS 18.0과 AMOS 18.0을 통해 분석하였다. 연구결과, 첫째, 고객 참여 유형 중 감정적 참여와 물리적 참여는 사회적 연대감을 촉진시키는 것으로 확인되었다. 둘째, 물리적 참여는 협력의지와 긍정적 영향관계에 있는 것으로 나타났다. 마지막으로 사회적 연대감은 협력의지를 향상시키는 것으로 확인되었으며, 협력의지는 심리적 웰빙과 유의한 영향관계로 나타났다.

SPA 브랜드의 녹색 마케팅에 따른 브랜드 태도와 녹색 소비행동의도의 차이 (The Difference in Brand Attitude and Green Consumption Intention by SPA Brands' Green Marketing)

  • 윤초롱
    • 한국의류학회지
    • /
    • v.38 no.3
    • /
    • pp.334-346
    • /
    • 2014
  • Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.

The Effect of Digital Cultural Capital and Social Connectedness on the Intention to Participate in Sharing Economy

  • Bok, Mi-Jung
    • 한국컴퓨터정보학회논문지
    • /
    • v.25 no.3
    • /
    • pp.199-206
    • /
    • 2020
  • 본 연구는 대학생을 대상으로 디지털 문화자본과 사회적 연결감이 공유경제활동 참여의도에 미치는 영향을 분석하고자 하였다. 수집한 자료는 PASW 18.0 통계 프로그램을 이용하여 신뢰도 분석, 빈도분석, T-test, one-way ANOVA, 상관관계분석, 중회귀분석을 실시하였다. 연구결과 첫째, 대학생들의 공유경제활동 참여의도 중 재분배 참여의도와 협력적 생활양식 참여의도는 비교적 높게 나타났다. 둘째, 공유경제활동 참여의도는 성별, 연령, 월평균 용돈, SNS 사용시간에 따라 차이가 있는 것으로 나타났다. 셋째, 재분배 참여의도는 객체화된 디지털 문화자본, 체화된 디지털 문화자본, 사회적 연결감에 대한 인식이 높을수록 증가하였고, 협력적 생활양식 참여의도와 정보공유 참여의도는 디지털 문화자본이 모두 높을수록 증가하였다. 넷째, 공유경제활동 참여의도와 관련 변수들의 상대적 영향력을 분석한 결과 가장 크게 영향을 미치는 변수는 디지털 문화자본이었다.

베이커리 판촉 행사 참여도가 재구매 의도 및 추천 의도에 미치는 영향 (The Effects of Participation Rates in Bakery Promotional Events on Repurchase and Recommendation Intention)

  • 엄태성;변광인;김동진
    • 한국조리학회지
    • /
    • v.14 no.3
    • /
    • pp.109-122
    • /
    • 2008
  • This study aims to examine the properties of using bakeries based on demographic variables and repurchase intention and recommendation intention according to participation rates in promotional events. First, demographic characteristics and frequency of using bakeries were analyzed. Second, crosstabulation analysis on usability was conducted according to demographic variables. Third, effects of participation rates in promotional events on repurchase intention and recommendation intention were examined. This study could provide the reasons why bakeries should do promotional events, showing their effects on sales. Surveys were conducted with the students of the culinary department and bakery customers to investigate the influence on repurchase intention and recommendation intention according to participation rates in promotional events. As a result, both repurchase intention and recommendation intention showed a significant result. Also, the study aims to improve understanding by analyzing demographic variables on the properties of using bakeries(frequency in use of bakeries, purchase type, bakery type that is preferred, a time slot being made a purchase, objects of purchase, and purchasing price per person) and create data to help the management of a bakery.

  • PDF