• Title, Summary, Keyword: online protection behavior

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A Study of Relationship between Dataveillance and Online Privacy Protection Behavior under the Advent of Big Data Environment (빅데이터 환경 형성에 따른 데이터 감시 위협과 온라인 프라이버시 보호 활동의 관계에 대한 연구)

  • Park, Min-Jeong;Chae, Sang-Mi
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.63-80
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    • 2017
  • Big Data environment is established by accumulating vast amounts of data as users continuously share and provide personal information in online environment. Accordingly, the more data is accumulated in online environment, the more data is accessible easily by third parties without users' permissions compared to the past. By utilizing strategies based on data-driven, firms recently make it possible to predict customers' preferences and consuming propensity relatively exactly. This Big Data environment, on the other hand, establishes 'Dataveillance' which means anybody can watch or control users' behaviors by using data itself which is stored online. Main objective of this study is to identify the relationship between Dataveillance and users' online privacy protection behaviors. To achieve it, we first investigate perceived online service efficiency; loss of control on privacy; offline surveillance; necessity of regulation influences on users' perceived threats which is generated by Dataveillance.

Analyzing the Differences among Online Gaming Users' Gaming Addiction Prevention Behaviors based on Risk Perception and Self-efficacy : Testing RPA Framework on Korean College Students (온라인 게임 사용자의 위험지각과 자기효능감에 따른 게임 중독 예방행위 간 차이분석 : 국내 대학생을 대상으로 한 위험지각태도 프레임웍을 기반으로)

  • Choi, Byounggu;Wang, ChenWei;Lee, Jae-Nam
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.19-41
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    • 2015
  • Many studies have focused on the influences and outcomes of online game addiction. However, few studies have investigated how the online game addiction prevention behavior differs depending on online game user. In order to fill this gap, this study attempts to classify online game users based on risk perception attitude (RPA) framework. More specifically, this research tries to show online game user can be classified into four groups based on perceived risk of online game addiction and efficacy beliefs of online game addiction protection, and to identify how the groups differ in terms of motivation, information seeking, and behaviors for online game addiction prevention. For this purpose, analysis on survey data from 240 Korean college students who use online game reveals that the users can be classified into responsive, avoidance, proactive, indifference groups. Furthermore, there are differences between groups in terms of motivation, information seeking, and behaviors for online game addiction prevention. This study contributes to expand existing literature by providing tailored guidelines for implementation of online game addiction prevention strategies and policy.

Online Users' Password Security Behavior : The Effects of Fear Appeals and Message Framing, and Mechanism of Password Security Behavior (온라인 사용자의 비밀번호 보호행위 : 공포 소구와 메시지 프레이밍 효과, 그리고 비밀번호 보호행위의 동기요인)

  • Park, Jaeyoung;Kim, Jeondo;Kim, Beomsoo
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.147-165
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    • 2017
  • Recently, there have been numerous issues about password breaches and it is becoming important for the users to manage their passwords. In practice, the online service provider are asking the online users to change their passwords periodically. However, majority of the users are not changing their passwords regularly, and this can increase the risk of password breach. The purpose of this study is to investigate whether 'fear appeals' and 'message framing' enhance the behavior of changing passwords by the online users. Furthermore, we identify the mechanism on how the behavior of changing passwords is enabled using protection motivation theory. The results of an online experiment show that the online users who are exposed to 'fear appeals' perceived a more vulnerability and severity of password breaches, which in turn, increased the intention of changing their password. In addition, we found that perceived severity of password breaches affect fear positively. Moreover, we found that fear has significant impact on the willingness of changing passwords. Finally, Message framing plays a moderating role between fear and change intentions. That is, in a situation where 'fear appeal' is presented, it means that 'gain framing' is more effective than 'loss framing' These findings suggest that the online service providers may need to use 'fear appeals' to the online users. Security managers can address issues related to the password breaches by carefully designing 'fear appeals'.

A Study on the Factors of Online Information Security Behavior Failure: Focused on the Elderly (중·노년층의 온라인 개인정보보호 행동에 영향을 미치는 요인에 관한 연구; 한국과 중국 인터넷 사용자를 중심으로)

  • TIAN, YANG;Park, Minjung;Chai, Sangmi
    • The Journal of Information Systems
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    • v.29 no.1
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    • pp.51-74
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    • 2020
  • Purpose Since the number of personal information breach incidents increased, many people have perceived the importance of personal information protection, in the recent. Especially, the number of personal information breach targeting middle-aged and elderly people rapidly increases. Therefore, the purpose of this study is to identify the factors which influence to fail of online information security behaviors among the elderly. Design/methodology/approach This study made a research model by adopting the factors deducted from the protection motivation theory. To analyze the research model, we conducted an online survey targeted on the elderly and middle ages users who have nations of Korean and Chinese respectively. Findings According to the empirical analysis result, we identified that only perceived severity and perceived vulnerability affected information security awareness. On contrast, it was also discovered that perceived barriers, self-efficacy, and response efficacy did not affect information security awareness. Additionally, the awareness of information security also did not affect information security behaviors. Middle-aged and elderly people with personal information protection education did more information security behaviors than people those who no education experiences. Korean middle-aged and elderly people with education significantly did more information protection behaviors than the people without the education.

Factors Influencing Radiation Protection Behaviors of Endoscopy Nurses during Endoscopic Interventional Radiology (내시경하 중재적 방사선 시술 시 간호사의 방사선 방어행위 영향요인)

  • Yun, Bo Young;Park, Jeong Yun
    • Journal of Korean Clinical Nursing Research
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    • v.26 no.3
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    • pp.305-313
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    • 2020
  • Purpose: The purpose of this study was to identify factors influencing the Radiation Protection(RP) behaviors of endoscopy nurses during endoscopic interventional radiology. Methods: A total of 188 endoscopy nurses working at 30 tertiary or general hospitals participated in this questionnaire-based study. The questionnaire included items on general and job related characteristics, RP knowledge, RP attitude, RP behavior, self-efficacy, and safety climate. Data were collected through online surveys from March 22 to April 10, 2019. Results: Multivariate analysis revealed that RP attitude (β=.65, p<.001), safety climate (β=.12, p=.035), self-efficacy (β=.14, p=.009), and existence of RP protocols (β=.11, p=.038) were significant predictors of better RP behavior. Conclusion: The findings showed that the RP behavior of endoscopy nurses was at high levels and the continuing education for endoscopy nurses and development of a radiation safety management education program were important to improve RP behavior.

An Investigation of Users' Privacy Protection Behaviors: Factors Affecting Privacy Protection Technology Adoption (개인정보보호 기술 수용행동에 영향을 미치는 요인에 대한 연구)

  • Choi, Bomi;Park, Minjung;Chai, Sangmi
    • Information Systems Review
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    • v.17 no.3
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    • pp.77-94
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    • 2015
  • As Internet has become a popular media for sharing information, users create and share tremendous volume of information including large amount of personal information in cyberspace. Sharing private information online can enhance strength of social relationship but it could also bring negative consequences like information privacy invasion. Although many companies and governments address the importance of information privacy online, there are countless cases of crimes and hackings relating personal information online world wide. Since there are some researches investigating the role of governments and organizations on online privacy domain but there is little research regarding users' privacy protection behaviors. This study investigates relationship between Internet users' information privacy protection behavior and environmental factors. Especially, this study focuses on users' behaviors regarding information privacy protection technology adoption. According to our research results, users' online privacy protective behaviors positively affected by governmental regulations expressed as an information privacy protection law. In addition, if user is allowed to use anonymity when he or she uses online services, they have more tendencies to adopt privacy protection technologies. The detailed research findings and contribution are discussed as well.

Empirical Study on Internet Users' Information Privacy Concerns and Information Protection Behavior (인터넷 사용자의 정보프라이버시 염려와 정보보호 활동에 대한 실증연구)

  • Um, Myoung-Yong;Rhee, Moon-Ki;Kim, Tae-Ung
    • The Journal of Korean Association of Computer Education
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    • v.18 no.1
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    • pp.69-79
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    • 2015
  • This research aims to empirically explore the antecedents that could impact on internet users' information protection behavior. 282 of sample data collected from internet users was used to test the hypotheses. The results of this research reveal that the internet users' information privacy concerns has a significant impact on self-efficacy, perceived usefulness, and information protection behavior. In addition, we found that perceived usefulness and information protection behavior are significantly influenced by self-efficacy. However, contrary to expectations, perceived usefulness has no statistically significant effect on information protection behavior. These findings provide significant implications for online companies and internet uses as well as educational stakeholders that give educations about information protection.

The Experimental Research of Protection Behavior depends on Privacy Concern about Personal Information Protection on Privacy Policy for KakaoTalk Users (개인정보 취급방침의 인지가 개인정보보호 행동에 미치는 영향: 카카오톡 이용자를 중심으로)

  • Lee, Eun Suk;Lee, Zoon Ky;Cha, Kyung Jin
    • The Journal of Society for e-Business Studies
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    • v.21 no.2
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    • pp.135-150
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    • 2016
  • As the privacy issues are all around the world, the intrusion into personal privacy is concerning. For that reason, government established the article from the personal information protection law that has to notice the privacy policy to users on the online site. and the matter of privacy invasion make concern toward behavior of online user. Although there are rules to carrying legal binding force in accordance with, because it is full of text and uncomfortable to read so that its readability is low. In the same context, each other has different state of understanding with the policy for personal information has been playing an important role. In this approach, companies and government do not think this over deeply and do just for what their practical use is. That is the reason why this research start, and the result expecting for real. As the result in the participant who cognize the privacy policy display pattern, they have certain type to do. In this article, the certain behavior doing is remarkable with the privacy policy. According to privacy concern, privacy fundamentalist reveals such a compromise reaction to protect their information when they know what information which the privacy manager of service provider collect. This study arrives at the result depending on the gap of privacy group that the group of checking the policy contents, especially the group which has high privacy concern, they move forward to protect their emotion and put a constructive plan into protective action. Otherwise, the group of unchecking the policy contents and following their own thinking of privacy policy are not deemed statistically significant. Therefore, this is considered to support more various implications than the previous issues and alternatives about privacy policy pattern and user protection behavior of privacy.

A study of the User Privacy Protection Behavior in Online Environment: Based on Protection Motivation Theory (인터넷상에서의 개인정보 보호행동에 관한 연구: 보호동기이론을 중심으로)

  • Park, Chanouk;Lee, Sang-Woo
    • Journal of Internet Computing and Services
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    • v.15 no.2
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    • pp.59-71
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    • 2014
  • This study applied customer perspective to find out ways how to protect customers' privacy by themselves. It does so by examining the factors which affect customer privacy protection behaviors. Based on the Privacy Act, this study developed the construct of Privacy Rights awareness and finds the law's effect on privacy awareness and behavioral change. The study finds that there exists a significant difference in privacy protection behavior according to privacy rights awareness. Independent variables are as follows: Five variables (Perceived vulnerability, Perceived severity, Perceived response effectiveness, Perceived barriers, Privacy Rights awareness) were tested as critical variables influencing Behavioral Intention in PMT model. Privacy awareness had a moderating effect on the relationship between perceived severity and privacy protection behavior. This study would contribute on theoretical expansion of Protection Motivation Theory and also provide practical implications for effective ways to promote behavioral changes.

A Study of Indonesian Online Marketplace: Information Processing Theory Paradigm

  • TEOFILUS, Teofilus;SUTRISNO, Timotius F.C.W.;HONGDIYANTO, Charly;WANANDA, Veronica
    • Journal of Distribution Science
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    • v.18 no.8
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    • pp.75-87
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    • 2020
  • Purpose: This study uses the protection motivation theory and information processing theory to discuss the high number of fraud phenomenon in Indonesia which causes worries to the internet users. The second problem is the large amount of information transparency in e-commerce which actually hinders the users in making decisions so it causes a negative behavior pattern, namely discontinue usage intention. Design/methodology: Therefore, this research hopes to provide insight to the online or e-commerce business community, especially for Tokopedia, to develop its business from understanding the factors influencing consumer attitude when shopping online. The sample are students from Universitas Indonesia, Institut Teknologi Bandung, Institut Pertanian Bogor, Universitas Gadjah Mada and Institut Teknologi Surabaya, with total 900 respondents. Result: The results of this research indicate that ubiquitous connectivity (UC) variable significantly affects variables such as the privacy concern (PC), information transparency (IT) and information overload (IO). PC and IO variables also significantly affect Discontinue Usage Intention (DUI). Conclusion: This study gives a new perspective that despite the phenomenon, the millennial generation especially are not entirely concerned about the privacy concern, however, this study clearly shows that the privacy issue in the digital word continues to be something that needs to be cared for.