• Title/Summary/Keyword: nonprofit organizations

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A Study of the Elements Effecting on Individual Donators' Relationship Quality and Donation Will (개인기부자들의 관계의 질과 기부의도에 영향을 미치는 요인 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.129-139
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    • 2012
  • This research, as a study on individual donators' relationship durability with donated organizations, is carried out with the variables of individual donators' empirical satisfaction, sense of unity, familiarity, relationship quality, donation will, and loyalty. This research, based on the interrelationship among the variables effecting on donation activities, makes a relationship durability will model between donators and donated organizations through the examination of the existing studies on donation activities, and suggests the marketing points to increase the relationship of non-profit organizations based on the model. This paper examined 242 material or time donators for non-profit organizations in Seoul and Kyeonggi-Do province and proved 11 hyperses. The result shows that the donation will and loyalty for donated organizations are influenced by the relationship quality. In addition, the relationship quality of reliability and immersion seems to be influenced by the empirical satisfaction and the familiarity with donated organizations. Therefore, donated organizations need to make efforts to increase the donators' satisfaction, and to increase the familiarity between donators and donated organizations. In other words, they should increase donators' satisfaction with active promotions and they should do marketing activities to increase donators' familiarity.

What are the Community Foundation Doing, and What Difficulties do They Have? (지역재단의 운영실태와 문제점)

  • Noh, Hyejin;Lee, Hyunok
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.226-240
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    • 2017
  • The purpose of this study is to explore in depth what is the identity of the community foundation, how it operates, and what difficulties it faces. For this purpose, this study conducted in-depth interviews with 5 practitioners working in community foundations. The results of the study are as follows. First, it is important for the participants to identify what their organizations are doing for the community rather than to distinguish them by their legal status. Second, community foundations recognize fundraising as an important achievement regardless of the type. Third, community foundations have experienced difficulties in raising funds, establishing community foundation identity, relationship with other nonprofit organizations in the area, citizen participation, organizational capacity and institutional instability. Therefore, as a policy alternative for community foundations, this study suggested that the establishment of identity and model of community foundation suited to Korean situation, the enhancement of capacity as intermediate support organizations, and the administrative and institutional support of government.

The study on the Consumer's Motivation of Charity Impulse in Non-profit Organization-Based on Self-Determination Theory (비영리단체의 자선충동 동기에 관한 연구 -자기결정성 이론을 중심으로-)

  • Ock, Jung-Won;Lee, Jong-Ho;Pia, Ji-Hua
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.348-362
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    • 2009
  • It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables. According to this study, it seems that the charity impulse caused by the concepts of autonomy of the self-determination theory has negative influence on consumer-nonprofit identification, donation loyalty. But relation-competence has positive influence to nonprofit organizations. Considering without any studies on donators' motivation of charity impulse from the aspect of psychology to non-profit organizations, as the very initial exploratory study, this study is conducted to analyze the possible factors to influence customers' motivation of chanty impulse on the basis of the self-determination theory so that it has a vital significance, which can furnish fundamental data to charitable organizations to carry out effective marketing strategies to guarantee the source of the money collection.

Employees' Preferences on Various Types of Matching Grants (매칭그랜트 기부방식에 대한 기부자 선호도)

  • Lee, Yeong-Ran;Park, Sang-June
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.1
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    • pp.15-27
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    • 2013
  • Because consumers tend to have negative opinion about a company that neglects social issues like poverty or pollution while it focuses on its own profit, a lot of companies have invested their resources in Corporate Social Responsibility(CSR). CSR has merits of image improving and profit gaining, on the other hand, it has also many shortcomings. First, the cost of CSR may become a heavy financial burden. Specifically, CSR tends to be implemented by a company's unilateral backup, and then this may impose a heavy burden on the company. Second, one cannot expect effects of CSR in a short-term. Because of these shortcomings, the unilateral CSR has gone into alteration of the type of CSR since 1980's. Instead of unilaterality, Cause-Related Marketing(CRM) began to be used for mutual profits among company, consumers, and society. That is, CRM has become to be spotlighted as a new type of CSR. It focuses on partnership between a company and consumers based on cause and mutual profit pursuing through this partnership. So, many contemporary companies prefer CRM activities that derive their positive corporate image, that increase their sales, and that reduce their financial cost. The IBM Matching Grants Program, which is the largest of the IBM-Employee partnership programs, is a typical CRM. This program enables employees and retirees to increase the value of their donations to educational institutions, hospitals, hospices, nursing homes, and cultural & environmental organizations with a matching gift from IBM. Hundreds of educational institutions and thousands of nonprofit organizations have benefited from the contributions by IBM. There might be various types of matching grants. For example, an employee might choose a lump-sum expense or partitioning a lump-sum into a series of small ongoing expenses for his (or her) donation, and a firm might match the employee's total contribution with a lump-sum expense or might match the employee's total contribution with a series of small ongoing expenses. However, it is not easy to find an academic research on which type of matching grant is preferred by employees. This paper shows that an employee prefers the type of matching grants that consists of a lump-sum expense for his (or her) contribution and a series of small ongoing expenses for a firm's contribution [or the type of matching grants that consists of a series of small ongoing expenses for an employee's contribution and a lump-sum expense for a firm's contribution] to the other types of matching grants.

Relational Continuancr Intention of Donators to Nonprofit Organization (비영리기관 후원자의 관계지속의도)

  • Kim, Jun-Whai
    • The Journal of the Korea Contents Association
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    • v.9 no.8
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    • pp.324-332
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    • 2009
  • It a very important part to keep a good relationship with supporters to promote the activities smoothly in non-profit-making organizations. The donation, a financial source of non-profit-making organizations, and the volunteer activities of supporters are also born from the identity with the supportive organizations. This research is a study about the relationship sustainability with supporters and supportive organizations, which is practiced with the variables of image, service quality, ethics, activity, satisfaction, trust, and intent of sustaining their support of supportive organizations. This research aims at making the model of relationship-sustaining intent of supporters and supportive organizations on the bass of the relationship between the conceptual definition about supportive activities and the variables influencing the supportive activities, and at suggesting the marketing points of non-profit-making organizations on the base of the model. This is because the concept of service quality about non-profit-making organizations has not been formed yet, and so it does not influence the trust or the satisfaction. Other assumptions seemed to have some relationship. As a result, in order to increase the intent of sustaining support and the trust in organizations, they need to inform supporters of the image or the results of activities by means of active marketing activities.