• Title, Summary, Keyword: media usage

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Effect of the Use of Smart Media on the Cognitive and Language Development of the Preschooler: The Mediating Effect of Smart Media Addiction Tendency and the Moderated Mediating Effects of Maternal Guidance on Smart Media Usage (유아의 스마트미디어 이용이 인지와 언어 발달에 미치는 영향 : 스마트미디어 중독 경향성의 매개효과와 어머니의 스마트미디어 이용 지도의 조절된 매개효과)

  • Kim, Eunji;Jeon, Gweeyeon
    • Family and Environment Research
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    • v.58 no.1
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    • pp.13-29
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    • 2020
  • This study investigated the relationship between preschoolers' smart media usage in regards to cognitive and language development, especially the mediating effect of preschoolers' smart media addiction tendency and the moderated mediating effect of maternal guidance on smart media usage. The study surveyed 273 preschoolers' mothers who lived in Daegu City and Kyungpook Province. The findings of this study were as follows. First, preschoolers' smart media addiction tendency mediated the relationship between smart media usage time in regards to cognitive and language development. Second, maternal active mediation and monitoring moderated the relationship between preschoolers' smart media usage time and smart media addiction tendency. Third, there was a maternal co-use moderated the mediating effect of preschoolers' smart media addiction tendency on language development. In conclusion, preschoolers' smart media addition tendency mediated the effect of smart media usage time on cognitive and language development. Among the mediation pathways, the influence of preschoolers' smart media addiction tendency on language development was moderated by maternal co-use. The findings of this study suggest that maternal guidance should be applied differently depending on preschoolers' smart media addiction tendency. This study examined preschoolers' and maternal smart media-related variables on preschoolers' cognitive and language development in order to provide preliminary data that can be used to explore the maternal guidance on how to use smart media for their preschool children.

The Effects of Social Media Utilization on Country Image and Purchase Intention (소셜미디어 활용수준이 국가이미지와 구매의도에 미치는 영향)

  • Park, Seong-Taek;Kim, Ki-Hong;Li, Guozhong
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.127-138
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    • 2013
  • The age of social network has arrived. Social media is the various online media for sharing of opinions and experiences and open for internet users' participation. As the new communication tools, social media has been in the limelight, threatening the traditional media as alternative media. In globalization, country image is seen as the source of competitiveness of a country. The goal of this study is to examine what impact does the utilization of social media has on country image, and we conducted our analysis in two aspects of social media utilization, usage volume and usage diversity. In addition, we examined the impact of factors that form the country image on purchase intention. The analytical results show that media usage volume positively affects country image, people image, political image and media usage diversity has significant effects on economical image, people image and political image.

An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption

  • LEE, Hye Eun;GAO, Quan;YU, Sae Kyung;CHUNG, Yoon Kyung
    • International Journal of Advanced Culture Technology
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    • v.6 no.4
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    • pp.179-189
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    • 2018
  • In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.

The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media (나르시시즘 성향, 패션소셜미디어 이용동기, 정보확산 행동 간 관계 연구)

  • Kim, Nae-Eun;Song, Gwang-Suk;Kim, Mi-Sook
    • The Journal of Industrial Distribution & Business
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    • v.9 no.1
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    • pp.99-110
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    • 2018
  • Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

The Moderating Effect of Media Synchronicity in the Communication Media Use and Knowledge Creation

  • Ryoo, Sung-Yul;Koo, Chul-Mo
    • Asia pacific journal of information systems
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    • v.20 no.2
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    • pp.103-124
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    • 2010
  • Social communications using information and communication technologies (ICT) for social interactions have been making a significant impact on task performance in organizations. However, most of the existing studies on ICT (e.g., telephone and email) have only focused on technical improvement of communication efficiencies (e.g., information exchange and storage). In this paper, we claim that ICT may be another alternative source of knowledge creation that enables employees to work, find solutions, and achieve their goals faster and better. We investigate the impact of ICT in terms of both tasks and social aspects with knowledge creation as task performance. Also, we investigate the moderating effect of media synchronicity on these relationships. This study contributes to the understanding of contemporary communications media usage and its performance in organizations. We collected and analyzed survey data of 248 company employees, using PLS. The results indicate that task urgency and social influence directly affect ICT usage, and even knowledge creation. Also the media synchronicity moderates the relationship between the characteristics of a given task and ICT usage and the relationship between ICT usage and knowledge creation. Theoretical and practical implications of these findings are also discussed in the paper.

Effect of teenager media usage control in the era of media convergence (미디어 융합 시대에 청소년 미디어 이용 통제의 효과)

  • Lee, Hwan-Soo
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.359-366
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    • 2015
  • The media addiction of teenagers became a social problem in the era of media convergence. With the national efforts, parents has limited their children's media usage for proper parenting. However, current media environment where personalized media devices such as smartphone and tablet PC are common raises questions about whether the problems of media addiction can be solved with previous approaches. Thus, this study examines how the parental controls to teens' media usage affect their media usage and emotions. According to the results that analyzed 884 teens' responses, the parental controls did not affect their usage. On the other hand, it was appeared that excessive parental controls stimulated to teens' negative emotions. These results show that parental controls are not longer effective in current media environment, which implies that new efforts from their family or government are required in order to prevent teens' media addiction.

Exploring the Causal Structure of Adolescent Media Addiction and Policy Intervention

  • Hwang, In Young;Park, Jeong Hun
    • International Journal of Contents
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    • v.12 no.4
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    • pp.69-75
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    • 2016
  • Adolescent media addiction has emerged as an important social agenda in Korea. However, there has not been enough discussion on the causal structure of media addiction and policy interventions. The objective of this study is to identify and assess the mechanism of the existing and the revised Shutdown policy based on the systems thinking approach. To achieve this purpose, we establish the relationship between media usage, flow, and addiction, and develop a causal loop diagram. Based on the causal loop diagram, we explore the causal structure of two policy scenarios: shutdown policy and deregulation. Our study suggests that policy interventions inducing direct parental control on children's media usage time are ineffective since the time control reduces children's autonomy, which helps alleviate media addiction. Therefore, this study suggests that policy intervention should focus on alleviating addiction itself rather than on controlling media usage time.

The Study of Communication and Knowledge Sharing Processes for Start-up Teams Agility under Task Conflict (과업 갈등상황에서 스타트업 팀의 민첩성 향상을 위한 의사소통과 지식공유 프로세스에 관한 연구)

  • Lee, Seyoon;Park, Jun-Gi;Lee, Hyejung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.27-37
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    • 2016
  • Startup teams should be prompt to seize an business opportunity and handle various business problems with which they has not been faced before. This research examines and compares the hypotheses about the processes of communication media usage, knowledge sharing and team agility by the level of task conflict. In order for detailed investigation, each of antecedent was divided into sub-dimensions: communication media usage into synchronous and asynchronous media usage, and knowledge sharing into speed and quantity of knowledge sharing. Team agility, the dependent variable, was proposed as an important success factor of startup teams. The research model describes that the communication media usage affects knowledge sharing and consequently team agility. The differences of media usage and relationships among variables were proposed as the level of task conflict in teams. 230 data points were collected from startup teams under 5 years and statistically processed to test research model and hypotheses. From the total sample analysis, the results indicate that the knowledge sharing speed is positively associated with the quantity, and the knowledge sharing speed and quantity have positive associations with team agility. Both synchronous and asynchronous communication media usage also has significant positive associations with knowledge sharing speed. On the other hand, media usage did not show significant direct association with knowledge sharing quantity. From the group comparisons of task conflict, it was found that the higher task conflict, the higher in media usage, knowledge sharing speed and quantity, and team agility. The process of media usage, knowledge sharing, and team agility were found to be different between the high and low task conflict. From these results, the authors discussed and proposed some implications for startup team leaders.

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Focus Group Based Evaluation of Social Media Usage in Indonesia's Digital Government

  • Kartikawangi, Dorien
    • Asian Journal for Public Opinion Research
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    • v.8 no.1
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    • pp.41-58
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    • 2020
  • This article attempts to explain social media use within the relationship between the public and government of Indonesia in the era of digital government, as well as to consider public opinion on this matter. This research is based on the application of social media logic and the theory of dialogic communication and action. A qualitative descriptive approach was used to observe the general behavior of social media use by 34 ministries in Indonesia, including interviews with the resource persons within the ministries and focus group discussions with members of the public and observers. The research shows that the relationship between the public and government is accommodative and in line with social media logic. The public sector implemented social media as its platform, which has been further adopted by all ministries. The public sector cannot avoid social media, as it has become part of basic connectivity, even though the use of social media by the government still tends to be in the form of presenting public information. There are advantages and disadvantages of the usage of social media by the government. The advantages include allowing the government to be more open via social media so that communication between the government as the ruling organization and its public can be more fluent. Social media provides space to the public sector in the practice of digital government. Some disadvantages arise as logical consequences that usage of social media cannot be separated from the implementation of digital government. The adaptive behavior of social media by the government can be found by following social media logic as part of digital government implementation. Social media logic causes the government to follow the rules of social media. In this context, the strength and power of the country seems to be regulated by social media. Therefore, more studies on how social media is managed in the context of its usage as digital government support is needed.

A Study on the Feature of Using Media for Education through Longitudinal Data Analysis (종단자료 분석을 통한 청소년 미디어 교육 활용 특성 분석 연구)

  • Heo, Gyun
    • Journal of Internet Computing and Services
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    • v.21 no.4
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    • pp.77-85
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    • 2020
  • The purpose of this study is to explore the changing trajectory of using educational media through longitudinal data analysis. We categorize the feature of using educational media as usage for learning, usage for information, and usage for the game. We explore the longitudinal changing patterns of usage for learning, usage for information, and usage for the game by LGM(Longitudinal Growth Modeling). We also find the gender difference between these longitudinal changing trajectories. We used 3,499 samples of KYPS middle school second-grade panel data. We found these results: (a) Both usage for learning and information are statically significant variability in initial level and rate of change. Both of the changing trajectories have increased. (b) Girls have a higher rate of the change both in the usage of learning and information than boys over time. (c) There is a statistically significant individual variability in initial levels and rate of change in the usage of the game over time. (d) Boys have a higher rate of initial value than girls in the usage of games, but there is no significant difference in the rate of changing trajectories.