• Title, Summary, Keyword: information offering

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Study on the Influence of Enterprise Features of SNS Service on Relationship Commitment and On-line Word-of-Mouth (기업의 SNS서비스 특성이 관계몰입과 온라인 구전의도에 미치는 영향에 관한 연구 -이용 빈도를 조절효과로-)

  • Kwak, Dong-Sung;Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.225-235
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    • 2013
  • Recently, in order to promote their marketing promotion, the entrepeneurs attach importance to many SNS services and execute it. The representative elements of the SNS service are interactivity, information offering. This study analyzes empirical effects on the SNS service depending on the Relationship Commitment and shows the strategies to enlarge the use frequency and the On-line Word-of-Mouth. The conclusion of this study shows that the Interactivity has a higher positive effects on Affective Commitment than those on information offering and Information offering has stronger positive effects on calculative commitment than interactivity. Also, these effects enlarge the high use frequency more than the low use frequency. This study also shows that the information offering affect the On-line Word-of-Mouth more positively than the Interactivity. And this study shows that SNS service affects the positive effects on the relationship commitment rather than the On-line Word-of-Mouth. Based on the results, the practical implications are offered.

A Study on the Influence of Relation Commitment of SNS Marketing Features in Domestic Enterprise (국내기업의 SNS 마케팅 특성이 관계몰입에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.341-350
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    • 2013
  • Recently, in order to promote their marketing promotion, the entrepeneurs attach importance to many SNS(Social Network Service)and execute it. The representative elements of the SNS service are interactivity, information offering. This study analyzes empirical effects on the SNS Marketing Features in Domesic Enterprise The conclusion of this study shows that the Interactivity has a higher positive effects on Affective Commitment than those on information offering and Information offering has stronger positive effects on calculative commitment than interactivity. Also, these effects enlarge the high use frequency more than the low use frequency. This study also shows that the information offering affect the On-line Word-of-Mouth more positively than the Interactivity. And this study shows that SNS affects the positive effects on the relationship commitment rather than the On-line Word-of-Mouth. Based on the results, the practical implications are offered.

A Study on the Effect of Shopping Application Information Offering on Application Preference and Repurchase Intention : mediating effect of frequency of utilization (쇼핑 애플리케이션의 정보제공성이 애플리케이션의 선호도와 재구매의도에 미치는 영향에 관한 연구 -이용빈도를 조절효과로-)

  • Kwak, Dong-Sung;Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.113-121
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    • 2014
  • Recently, companies marketing strategy developed by a shopping application, focuses on effectively implementing this strategy. The representative elements of shopping Application are information offering. This study verified the effects of information offering, on the application preferences and repurchase intentions, and the moderating effects of frequency of utilization. The result states that the shopping application informations affect the shopping application preference, In terms of frequency of utilization, the group with higher frequency of utilization showed more significant result on the information offering affects on the application preference, the group with higher frequency of utilization showed more significant result than the group with lower frequency of utilization.

THE IMPACT OF EARNINGS AND DIVIDEND INFORMATION ON THE VALUATION CONSEQUENCES OF EXTERNAL FINANCING ANNOUNCEMENTS (손익 및 배당정보가 외부자금조달의 공시효과에 미치는 영향)

  • Choi, Do-Soung;Lee, Seong-Hyo
    • The Korean Journal of Financial Management
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    • v.11 no.2
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    • pp.175-193
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    • 1994
  • This paper relates the valuation consequences of common-stock, convertible-debt and straight-debt offering announcements to the issuing firms' stock price performance in periods before the announcements. Similar to previous studies on equity offerings, we find that the announcement effects of security offerings, regardless of offering types, are negatively correlated with the short-term pre-offering stock returns. We show that the informational impact of the preceding earnings and dividend(E/D) announcements account for the previous findings of the negative correlation. We further report that security issues following 'good-news' E/D announcements result in larger stock price declines than issues following 'bad-news' E/D announcements. The finding is consistent with the hypothesis that the E/D information affects the investors' assessments of the firm's cash flow expectations and of the probability of external financing.

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A Study on the Status and Improvement Direction of Korea SMEs Policy Information System (우리나라 중소기업 정책정보시스템의 현황 및 개선 방향에 관한 연구)

  • Kim, Ju-Mi
    • Journal of Information Technology Services
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    • v.7 no.4
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    • pp.61-86
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    • 2008
  • Korea 5MBA(Small and Medium Business Administration) is operating SMEs Policy Information System called SPi-1357 as a part of electronic government business, G4B. SPi-1357 system is offering tailor made policy information to a nation through on-off line system. In this paper, I provide the offering status of policy information, the status of SPi-1357 system, political results of SPi-1357 system, comparison with other country's policy information system, and the development direction of SPi-1357 system. Until now, most Policy Information Systems documents have focused on policy maker but the focus of this paper is functionally oriented SMEs.

A study on library users' loyalty with users' satisfaction as a moderating variable: K university case (도서관 이용자 만족도를 매개변수로 하는 이용자 충성도에 관한 연구 : K대학 사례)

  • Choi, Hyun Seok;Park, Cheolyong
    • Journal of the Korean Data and Information Science Society
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    • v.25 no.6
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    • pp.1301-1313
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    • 2014
  • Universities are places where the knowledge and information of various areas is created and shared, and the libraries of the universities are main places for providing education services. In this study, we survey the students of K university on the satisfactions on offering contents, environment/facilities and library service, users' satisfaction, and users' loyalty. Structural equation models are used in order to verify whether the users' satisfactions on offering contents, environment/facilities and library service are both directly and indirectly effective on users' loyalty with users' satisfaction as a moderating variable. The results show that the satisfaction on offering contents is both directly and indirectly effective on the loyalty and that the satisfactions on environment/facilities and library service are not indirectly effective but directly effective on the loyalty.

Development and Evaluation of Parent Education Program for Learning Coaching : Focused on Families with School Aged Children (학습코칭 부모교육 프로그램 개발 및 평가 : 학령기 가족을 중심으로)

  • Rho, Myung-Sook;Kim, Soon-Ok
    • Journal of Korean Home Management Association
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    • v.29 no.4
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    • pp.89-107
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    • 2011
  • The purpose of this study was to develop Parent Education Program for Learning Coaching which enhances parent's learning-support behaviors, as well as, children's self-Efficacy and self-regulated learning capability, and to implement and evaluate the program for the families with school aged children. The results of this study were as follows. First, the contents of the experimental model of 'Parent Education Program for Learning Coaching' were specified as five factors namely; offering options, offering democratic rules, pursuing appropriate results, offering school-related information, offering self-regulated learning skills for children. Second, significant differences in the experiment group were found in pre- and post-test scores of parent's learning-support behaviors and children's self-efficacy and self-regulated learning capability, but not for the control group. Thus, based on these findings, a modified model of 'Parent Education Program for Learning Coaching' was presented as a conclusion.

Case Analysis and Strategic Impiications for Prod uct and Service Integration (제품과 서비스 통합을 위한 사례분석과 전략대응방안)

  • Kwon, Suhn-Beom
    • Journal of Information Technology Services
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    • v.8 no.1
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    • pp.217-229
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    • 2009
  • Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers, Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and its services as a bundled package, This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration, The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully, Further research topics are field survey with meaningful sample size including Business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, Integration, interaction between provider and customer, A development of design methodology on how to plan and develope a sound product service integration is the second next step for the research.

서비스표준화측정모형의개발;콜센터 서비스의 프로세스 측면을 중심으로

  • Seo, Chang-Jeok;Lee, Se-Yeong
    • Proceedings of the Korean Society for Quality Management Conference
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    • pp.279-284
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    • 2007
  • This study develops a model which measures service standardizations focused on the process of call center service. It analyzes the relationship between service standardizations and efficiency of business as well. The model consists of two dimensions to offering service and managing customers. These two dimensions have six major elements: accessibility, customer orientation, professionalism, offering a solution, customer satisfaction management, and customer information management. Also we assumed that low customer interaction and labor-intensive of service business increase the level of service standardization.

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A Study on the Attitude of Consumers about Fashion Catalogues (패션 카탈로그에 대한 소비자 태도 연구 - 성별, 연령별 비교를 중심으로 -)

  • Park, Ok-Lyun;Wang, In-Sook;Kim, Eun-Jung
    • Korean Journal of Human Ecology
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    • v.5 no.2
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    • pp.109-121
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    • 1996
  • The purpose of this study are (1) to examine the reality of contacting with fashion catalogues, (2) to examine the consumer's attitude towards fashion catalogues, (3) to examine the correlation between consumer's attitude towards fathion catalogue by sex and age. It was found that, concerning frequency of contacting with fashion catalogues, women contact with them more frequently than men, and lower ages than higher ages. Also, it was shown that, both man and woman with merchandise catalogues, lower ages with merchant catalogues, and higher ages with mail order catalogues. With regard to methods of contacting with catalogue, it was found that men come to contact mainly through mail, women through the displayed goods in the sales shops, lower ages through the displayed goods in the sales shops and higher ages through mail. Concerning the consumer's attitude towards fashion catalogues, meaningful difference was shown in interesting level, attention level, information offering level and information utilizing level by sex. By age, meaningful difference was shown in interesting level, attention level, information offering level, information reliability level, information utilizing level and purchasing satisfying level. Regarding correlation between consumer's attitude towards fashion catalogues by sex, meaningful correlation was shown between all consumer's attitude. By age, meaningful correlation was not found, between 36 to 45 years old, between information reliability level and interesting level, and attention level, and information offering level, and information utilizing level but meaningful correlation was shown between consumer's other attitude.

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