• Title, Summary, Keyword: expressive aesthetic

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A Study on the Relationship of Visual Aesthetics Design and Performance in the Internet Web Site (인터넷 웹사이트의 시각적 디자인과 성과와의 관계에 관한 연구)

  • Kim, Seung Kyung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.4
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    • pp.85-101
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    • 2008
  • This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

A Study on Expressive Methods and Application of Aesthetics Factors for Design of Hosing Space with the Differentiation (주거공간의 차별화된 디자인을 위한 심미적요소의 표현방법 및 적용에 관한 연구)

  • Seo, Ji-Eun;Jeong, Ji-Seok
    • Journal of the Korean housing association
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    • v.20 no.2
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    • pp.101-108
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    • 2009
  • The purpose of this study is to develop basic data for the design of the housing space for unit that factors in the sentiment of the residents by using aesthetic elements and expression method to search for the ways to design housing space for differentiated unit. The results are as follows: First, aesthetic elements in the aesthetic element in the unit housing space for unit can be classified into basic elements and detailed elements. Second, it is possible to classify into distortion, mixing, superposition and juxtaposition methods. Third, use of the 'material' for 'wall' is recommended when designing differentiated housing space by using basic elements. At this time, expression using the method of 'mixing' is effective for inducing differentiation. In particular, elements that can perceive the difference in time are mixed, to add on slight differentiation. Fourth, 'illumination' and 'material' are used when designing differentiated housing space by using detailed elements. Fifth, preference degree of the expression method is manifested differently depending on the selected elements. Lastly, this study conducted a study on the preference level of the aesthetic elements and expression method targeting the experts alone to differentiate the design of the residential space for unit.

A Study on the Effects of Visual Aesthetics and Usability of Web Site Design on their Performance (웹사이트 디자인의 시각적 요소와 유용성이 성과에 미치는 영향에 관한 연구)

  • Kim, Seung-Kyung;Lee, Jae-Kwan
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.2
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    • pp.17-40
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    • 2007
  • Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

A Study on the Kitsch Characteristics of Hair Style and Head Dress in the 1990s (1990년대(年代) Hair Style과 Head Dress의 키치특성(特性)에 관(關)한 연구(硏究))

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.5 no.2
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    • pp.73-86
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    • 2001
  • This study aims at reviewing the Kitsch aesthetics, grasping the relation between the Kitsch and consumption culture, and pursuing the intrincis meanings and expressive characteristics of Kitsch in the hair style and head dress in the 1990s. Kitsch generally implies a vulgarity, and a bad taste, and can be considered to be a kind of vicarious experience, the aesthetic deception and self-deception. In spite of these negative inplications of Kitsch, the aesthetic categories of Kitsch have been spread to public and been accepted by the public, with the help of the powerful promotion of the modern day mass media. 1. The intrincis meanings of Kitsch convey 1) escapism, 2) conformity, 3) amusements, 4) identification. 2. The expressive characteristics of Kitsch represent 1) aesthetic inadequacy: hair style and head dress showing the imperpectness, accumulation(superfluous ornaments), vulgarity, untidines. 2) resistance: hair style and head dress featuring deconstructional and violent forms revealing the uneasiness, and unsatisfaction of the given regularity. 3) humor: hair style and head dress featuring the innocence, humor, and fun for a relaxation and diversion. 4) hedonism: hair style and head dress with the erotic and sexual feelings. 5) retro, romantism: hair style and head dress featuring the elegance, femininity, folklore, ethnic, and nostalgia.

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Analysis of Expressive Features and Structural Meanings in Korean Men's Furniture of the 19th century (조선후기 사랑방 목가구의 표현과 의미 구조 분석)

  • Kim, Eun-Jeong;Park, Young-Soon
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.147-157
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    • 2012
  • This paper aims to examine the fundamental relationship of what principles cause the aesthetic shapes in Korean sarangbang furniture of the $19^{th}$ century. Focusing on the Greimas' isotopic and semantic structure analysis, this research analyzed the traditional Korean men's furniture in four steps; signifier analysis, isotopic analysis, semantic structure analysis, and comprehensive interpretation. The results show that the expressive qualities of sarangbang furniture included visual symmetric aesthetics, and the hues of natural materials with dark tones. The manufacturing process emphasized the characteristics of natural materials; while diversity was respected in decorations, function as restrained form was also important with a concise image. Through these characteristics, sarangbang furniture revealed a balance, a harmony of contrastive elements, and a restrained aesthetics. Within these qualities, it was seen that aesthetic principles, such as "severance and communication," "artifice and nature," "restraint and manifestation," "toughness and softness," "filling and emptying" and "decoration and utility" were in a mutually supplementary relationship. At the basis of this aesthetic thought appears to be Confucianism, which had been the model for seonbi politics and scholarship.

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Effects of Training in Art Criticism on Children's Aesthetic Responses and Expressive Abilities (미술비평 활동이 유아의 미적 반응 및 표현 능력에 미치는 영향)

  • Lim, Soo Jin;Lee, Jeong Wuk
    • Korean Journal of Child Studies
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    • v.20 no.2
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    • pp.187-204
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    • 1999
  • The 20 five-year-old kindergarteners in the experimental group participated in 14 art criticism activities over an 8 week period. Analysis of the data by frequency, percentage, and t-test showed differences between the experimental and control groups. The experimental group improved in Visual Cue-Attendance and Evaluative Judgmental categories. Children in the experimental group also showed higher scores in organization of pictures and materials in their expressive art work. There were no differences between groups in sequence and contents of expression.

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Semiotic Analysis of Expressive Features and Structural Meanings in Traditional Furniture of Korea, China and Japan - Focus on the Storage Furniture from 17th to 19th century - (한중일 전통가구에 나타난 표현과 의미의 기호학적 분석 - 17~19세기 수납가구를 중심으로 -)

  • Kim, Eun-Jeong;Park, Young-Soon
    • Korean Institute of Interior Design Journal
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    • v.22 no.1
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    • pp.183-193
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    • 2013
  • The study aimed to find the fundamental differences of aesthetics in Korea, China, and Japan by analyzing expressive features and structural meanings of the storage furniture from $17^{th}$ to $19^{th}$ century. The study was performed in four steps; analysis of expressive features, isotopic analysis, semantic structure analysis, and comprehensive interpretation. The results showed that three countries had linear shapes with curvilinear elements, closed forms with open spaces, natural material hues with change of tone or color, and symmetrical forms with asymmetrical patterns and structures in common. Korea comparatively accented on the natural material colors and wood grains. China stressed on the big and wide faces using three-dimensional carving. Japan accented on the linear elements with strong color contrast and decorative metal fixtures. These features were caused by the traditional thoughts and according aesthetic principles. Korea and China were affected by the Confucianism focused on establishing the order of rank. Meanwhile, Japan was more influenced by the Buddhism emphasized on the individuality and communication. Therefore, the differences of the expressive features in furniture among the three countries were inevitable consequences of the different ideologies.

A Study on Japanese Clothing as Japonism Expressed in the Impressionistic Painting Works of the 19th Century (19세기 인상주의 회화 작품 속에 표현된 쟈포니즘으로서의 일본 복식에 관한 연구)

  • 김혜정
    • Journal of the Korean Society of Costume
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    • v.53 no.6
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    • pp.11-23
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    • 2003
  • Japonese woodblock printing has been accepted with a great curiosity at first, and it has been called as 'Japonisme' or 'Japonaiserie' in which the school of Impressionism accepted the Japanese type of art and developed it in Europe. The term of Japonisme is the concept that does not refer to one style but to the taste for Japanese painting, craft, fashion and the like in Europe proved as the historical phenomenon through Japanese works. That is, it means every Japanese disposition including all artistic techniques and contents relating to Japanese tastes in Europe. Fashion of dress as Japanese expressed in European painting works not only symbolizes the 'modernity' expressive of the aspiration and nostalgia for Japan but presents the Japan of exotic taste as the inquisitive object of sexual interest. And the expressive method of the peculiar the beauty of the body was described in Japanese painting works because of the fashion characteristics that the frontal side of Japanese clothing was presented in a more decorative and formative way than its reverse side due to decorative design and belts. It could be found that this was introduced actively into the painting works of the impressionist school. This study attempts to discuss the expressive style including the pictorial style, technique and theme shown in the accommodating process of Japanese painting in the Impressionistic school and investigate the phenomenon of Japonisme that was conducted in the western Europe. Accordingly, this study attempts to find out that clothing takes an important place as the aesthetic category of one historical point in time by investigating the Japanese clothing of the times shown in impressionist painting works and that clothing forms the stylistic characteristics and formative characteristics of painting. It could be found that dress existed not only as the instrument capable of illustrating the aesthetic attitude or will of the human being as visual identity but as plastic art and became the prime mover for reinterpreting and changing the plastic style of art frontier.

Knit fashion design inspired by Peony flower image (모란꽃 이미지를 활용한 니트 패션 디자인)

  • Chen, Yu;Jang, Jung Im;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.26 no.5
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    • pp.700-713
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    • 2018
  • The purpose of this study is to analyze the characteristics and symbolism of peony, the traditional noble flower, create knit fashion designer applying the aesthetic beauty of flower, and suggest the various possibility of developing knit fashion design. As for the study method, the study conducted review on literature and previous studies to investigate on history, characteristics, symbolism of peony, and examined various expressive technique through previous studies about fashion design using flower images. To express characteristics of peony in three dimensions, the study investigated and reflected on crochet expressive technique to design 4 women's knitwear. The results are as below. First, as shape of peony is big, voluminous, fancy and noble, it symbolizes wealth and beauty. Including red which is the generally known color of peony, there are yellow, white, pink, purple, green, blue, black, gray, white purple, white color. This study reflected characteristics and symbolism of peony and created knit fashion design applying abundant aesthetic characteristics of flower. Second, crochet method is advantageous as it is operable with thread and hooked crochet hook without time and space restriction, it can create unique fashion design. Crochet knitting on hand knit can diversity changes to express relief textures, and as there is no limit in size, it can be applied to small props to big pieces. This study suggested the various possibility of knit fashion design development and various expressive possibility on modern fashion design.

A Study the Elements of Technological Specific Expression in Research Institute Architecture -Focused on the Contemporary Research Institutes- (연구소 건축 계획의 테크놀로지 특성 표현 요소에 관한 연구 - 현대 연구소 건축을 중심으로 -)

  • Kim Hwan-Sik;Lee Jeong-Soo;Song Yong-Ho
    • Korean Institute of Interior Design Journal
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    • v.14 no.6
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    • pp.168-176
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    • 2005
  • This study is a understanding on technological specific expression to reflect of a research institute in modern architecture. For this study, it separately reduce space program, plan program, design elements of elevation, structural system, mechanical system, building material program to its expressional elements of research institute. Also, it's arranged about a specificity that is expressed for technology each plan elements of a research institute. As a result, elements what is expressive of technology on research institute are influenced an aesthetic expression, expression of an arrangement system, structural expression, expression of architectural organization, and it influences more getting feels technological specificity expressed an aesthetic, structural system, architectural composition, mechanical distribution system in order of their magnitude. This is offered suggestion what must be an achievable complex both a simply technological expression and aesthetic expression.