• Title, Summary, Keyword: expenditure for appearance manageme

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The Analysis on Appearance Management of Male College Students: Focused on Management of Hair, Skin, Cosmetic Surgery, Fashion and Body Shape (남자대학생의 외모관리 인식 및 행동 분석 -헤어.피부.미용성형.패션.몸매관리를 중심으로 -)

  • Kim, Young-Sook;Park, Jin-Yeong
    • Korean Journal of Human Ecology
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    • v.18 no.1
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    • pp.259-273
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    • 2009
  • The goal of this study is to analyze male college students' awareness and behaviors toward appearance management, and expenditure for appearance management. Male subjects' appearance management behaviors were focused on hair, skin, cosmetic surgery, fashion and body shape. A chi-square test, t-test, one-way ANOVA, Pearson's correlation analysis, multiple regression analysis were used. The major findings were as follows: (1) The mean of male college students' 'awareness toward appearance management' is 30.01(out of a possible 50). (2) The variables that significantly influenced their awareness toward appearance management are 'an allowance amount per month' and 'household income'. (3) Subjects' most preferred behavior is a variable of 'fashion care' in the appearance management(29.9%). (4) Appearance management behavior is different, according to demographic variables and awareness toward appearance management. (5) The mean of 'monthly expenditure for appearance management' is 247,194won. Consequently, the study shows that there is a most significant relation of 'awareness toward appearance management' to 'expenditure for appearance management'