• Title, Summary, Keyword: emotional responses

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Emotional Responses to e-Magazine Published with Cinemagraph Images

  • Park, Ji Seob;Bae, Jin Hwa;Cho, Kwang Su
    • Agribusiness and Information Management
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    • v.7 no.1
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    • pp.10-20
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    • 2015
  • This study aims to compare and analyze the differences of emotional responses between two types of e-magazines published - one with cinemagraph images and another with general still images. To conduct this study, a total of nine pages were prepared with different contents according to each theme and samples of e-magazine with a total of nineteen sections of images were exposed to a total of thirty persons of subjects. Fifteen persons were assigned to the experimental group viewing the cinemagraph images, and other fifteen persons were assigned to the control group viewing the general still images. As a result of the experiment, the emotional responses of the experimental group and the control group were significantly different. Twenty-eight items of positive emotional responses out of forty-two items of the emotional responses were more found in the experimental group, and fourteen items of negative emotional responses affected the control group more. In the experimental group where the differences in the mean value and significant differences were found, negative emotional responses were not examined but fourteen positive emotional response items such as Loveliness, Merriness, Freshness, Activeness, Attractiveness, Powerfulness, Heartwarming, Joyfulness, Interesting, Confidence, Excitement, Cheerfulness, Humorousness, and Amazement were found; in the control group, positive emotional responses were not found but three items of negative emotional responses such as Ambiguousness, Stuffiness, and Boredom were found.

The Influence of Physical Environment on Restaurant Employees' Emotional Responses and Group Cohesiveness (물리적 환경이 레스토랑 종사원의 감정 반응과 집단응집력에 미치는 영향)

  • Chun, Byung-Gil;Kang, Eun-Sook;Kim, Min-Ja
    • Culinary science and hospitality research
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    • v.13 no.4
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    • pp.256-268
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    • 2007
  • This research examines how various dimensions of physical environments influence employees' emotional responses in restaurants, and how these emotional responses, in turn, influence employees' group cohesiveness. The result of empirical research indicates that restaurant physical environments have a significant effect on employees' emotional responses, and that these psychological experiences serve as critical mediators in the physical environment-group cohesiveness relationship in restaurants. However, the effects of physical environ-ments of restaurants on employees' psychological responses varied with the dimensions of physical environ-ments. First, the effect of spatial layout and functionality on pleasure and dominance was significant, not on arousal. Second, ambient factors influence on all dimensions of emotional responses, including the arousal level. In turn, all dimensions of emotional responses have significant effects on employees' group cohesive-ness. Therefore, the result suggests that restaurants should manage(or, improve) their physical environment conditions for inducing employees' positive emotional responses.

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The Influence of Physical Environment Perception on Restaurant Patrons' Attitude Formation : The Mediating Role of Emotional Responses (레스토랑의 물리적 환경지각이 고객 태도형성에 미치는 영향 : 감정반응의 중개역할을 중심으로)

  • Chun, Byung-Gil;Roh, Young-Man
    • Journal of the Korean Society of Food Culture
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    • v.20 no.4
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    • pp.438-445
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    • 2005
  • This research examines how various dimensions of physical environments influence patrons' psychological responses(especially emotional responses) in the restaurant service setting, and how these emotional responses, in turn, influence patrons' attitude formation. The result of empirical research indicates that restaurant physical environments have a significant effect patrons' emotional responses, and that these psychological experiences serve as critical mediators in the restaurant physical environments-store attitudes relationship. However, the effects of restaurant physical environments on patrons' psychological responses varied with the dimensions of physical environments. First, the effect of cleanliness on emotional responses was most significant, especially on negative emotion, out of 4 dimension of restaurant physical environment. Second, ambient conditions are the most important predictor on customers' positive emotion, and in turn, positive emotion has the most significant effects on customers' attitude formation of restaurant. Therefore, the result suggests that restaurants should manage(or, improve) their ambient conditions(e.g. background music, scents, ventilation, noise etc.) for efficiently maximizing customers' positive attitude. The implications of this study are discussed, and ideas for future work suggested.

Influence of Emotional Experience at the Beauty Salon on Store Preference

  • Heo, Sunyoung;Kim, Sungnam
    • Journal of Fashion Business
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    • v.20 no.6
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    • pp.19-31
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    • 2016
  • Identifying the factors of emotional experience that arouse emotional responses will contribute to determining the relationship between the visual attributes of a salon and the emotional responses of humans, as well as the relationship between service factors and the emotional response of humans. The aim of this study is to examine the effect of the various e motional responses of customers on store preference and to thereby propose marketing strategies for offering an insightful service. The emotionally expressed vocabulary used by customers during their visit is also explored. 300 customers with previous experience of beauty shop services were surveyed and their responses were analyzed using SPSS 20.0 to define the problems. All the emotional experiences at the beauty salon influence the service satisfaction and re-visitation intention. The results showed that, as the customer's level of satisfaction with a service experience increases, the re-visitation intention increases. Of these results, only the service experience influences the recommendation intention. As the effective delivery of positive emotional services influences customers' revisiting intentions, beauty industry workers should be aware of each phase of the customers' emotions and try to provide customer-oriented services to appease these emotions. In addition, workers should strive to create service systems that induce customers' positive emotional responses rather than to offer merely stereotyped services.

The Influence of Restaurant Atmosphere on Its Image and Customer Emotions and Behavior (레스토랑의 분위기가 고객 정서, 이미지, 고객 행동에 미치는 영향)

  • Seo, Seung-Youn;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.14 no.4
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    • pp.398-414
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    • 2008
  • The purpose of this study is to analyze the effect of restaurant atmosphere on its image and customers' emotional responses and behavior. The results of this study indicated that perceived restaurant atmospheres had a significant effect on customers' emotional responses, and these emotional responses greatly influenced the image of a restaurant. Especially, the ambient and cleanliness factors of restaurant atmosphere influenced a restaurant image, and the positive image from those factors had a significant effect on customer behavior. The design and human factors of restaurant atmosphere influenced customer behavior, and the positive image from those factors had a significant effect on customer behavior. Finally, it was verified that the restaurant atmospheric factors affected its image and customers' emotional responses and behavior. Moreover, the better the restaurant atmospheric factors(design, ambient, cleanliness, humanity) are, the better customers' emotional responses and image are, thereby increasing customers' revisiting and word-of-mouth intention.

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An Experimental Study of Preschoolers' Strategies for Emotional Regulation and Their Mothers' Responses (유아의 정서조절전략과 어머니 반응의 실험연구)

  • Yun, Geum Suk;Lee, Jin Suk
    • Korean Journal of Child Studies
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    • v.36 no.5
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    • pp.155-171
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    • 2015
  • The purposes of this study were firstly, to examine the emergence of complex strategies for emotional regulation in 3 and 4 years old children, and secondly, to analyze the corresponding relationship of the preschoolers' strategies for emotional regulation and their mothers' responses. The subjects comprised 66 preschoolers(33 boys, 33 girls) and their mothers in J city. The results were as follows. First, the preschoolers' strategies for emotional regulation in frustrating episodes occurred in the following order; instrumental behaviors, cognitive reappraisal, distraction behaviors, and comforting behaviors. Second, the mother's responses to frustrating episodes occurred in the following order; cognitive reappraisal, instrumental behaviors, comforting behaviors, and distraction behaviors. Third, the corresponding relationship of the preschooler's strategies for emotional regulation and the mothers' responses to frustrating episodes were found to be of a similar patterns (e.g. preschoolers' cognitive reappraisal strategy and mothers' cognitive reappraisal response).

Impact on Interpersonal Relationship Skills of Children: Social Demographic Variables, Marital Perspective-taking Ability, Children Managing Responses and Emotional Intelligence (유아의 대인관계형성능력에 영향을 미치는 변인 연구: 사회 인구학적 변인, 부부조망수용능력, 유아 대처반응 및 정서지능을 중심으로)

  • Jang, Yun-Hee;Moon, Hyuk-Jun
    • Journal of Korean Home Management Association
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    • v.30 no.3
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    • pp.179-192
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    • 2012
  • The purpose of this study is to investigate the variable factors influencing children's interpersonal relationship skills and analyze the effects of marital perspective-taking ability, managing responses of young children and emotional intelligence on the interpersonal relationship skills of children. The study subjects were young children aged from four to seven attending private kindergartens or public day care centers in Seoul or Kyeongki-do and their mothers. The results are as follows : 1) First, marital perspective-taking abilities were indicated higher on boys than girls, children in a full-day program than those in a half-day program, university graduates or higher degree holders than collage graduates, single-income families than double-income families. In case of managing responses of young children, boys showed high avoidance of offensive disposition and girls showed high emotions dissipation. Also, young children in a full-day program showed non-responses on managing responses but high responses on emotions dissipation, and children of mothers with bachelor's degree or higher education showed support and children from double-income family showed no responses in high. Moreover, emotional intelligence of young children in a full-day program was higher than that of children in a half-day program, interpersonal relationship skills were showed higher on girls than boys, half-day children than full-day ones, children from single-income family than those from double-income family. 2) Meaningful relationships were indicated between these variables; managing responses of young children, emotional intelligence and interpersonal relationship skills by partly showing correlations. 3) Children in a half-day program with low in emotions dissipation, non-responses, offensive dispositional managing responses but high on Avoid, emotional intelligence showed high interpersonal relationship skills.

The Effects of Communication on Emotional Responses and Store Loyalty at Customer Contact - Focusing on the Moderating Effects of Salesperson's Attributes - (고객 접점에서의 커뮤니케이션이 감정적 반응과 점포 충성도에 미치는 영향 - 판매원 신뢰성과 매력성의 조절효과를 중심으로 -)

  • Kim, Sook-Hee;Kim, Yong-Ho
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.289-314
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    • 2013
  • This study analyzed differences in the effects of communication with salesperson's on customer's emotional responses and store loyalty at customer contact focusing on the moderating effects of salesperson's attribute. This study recognized the need for expanding the results of the prior researches to widen the understanding of communication, emotional responses, and store loyalty. This study tried to, first, examine the effects of communication between customers and salespersons on emotional responses and store loyalty at customer contact; second, determine the effects of reliability and attractiveness, which are attributes of salespersons, as moderating variables; third, examine relative influences of verbal and nonverbal communication on emotional responses and store loyalty. The results mainly showed, first, that communication significantly affected emotional responses and also had significant effects on arousal as well as positive and negative emotion, contrary to prior researches; second, that emotional responses significantly affected store loyalty; third, there was no difference in influences on emotional responses between verbal and nonverbal communication; fourth, the effects of communication on emotional responses depended on attributes of salespersons, demonstrating interactive effects between communication and attributes of salespersons. This study intended to provide theoretical expansion over relations between variables including the dimension of communication beyond empirical reconfirmation of prior researches. In addition, a strategic scheme was presented to manage positive relations with customers at customer contact.

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The Analysis of the Differences of Evaluation Level of Service Encounter Quality, Emotional Responses, Customer Satisfaction and Service Loyalty by Types of Restaurants (레스토랑 유형에 따른 레스토랑 서비스 인카운터 품질 평가 수준, 감정적 반응, 고객 만족 및 서비스 충성도 차이 분석)

  • Yang, Il-Sun;Jo, Mi-Na
    • Journal of the Korean Society of Food Culture
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    • v.21 no.5
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    • pp.524-535
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    • 2006
  • The purpose of this study was to identify the differences of cognitive responses, emotional responses, customer satisfaction, and service loyalty about service encounter quality by types of restaurants and to analyse emotional responses, customer satisfaction, and service loyalty in accordance with level of service encounter quality. The questionnaire were collected from customers (N=812) who had used restaurants in Seoul, aiming at 15 or more-year-old customers from October 24, 2005 to November 6, 2005. The main results of this study were as follows: Statistically significant difference was showed in importance and performance of interaction quality, importance and performance of physical environment quality, performance of outcome quality depending on types of restaurants, while significant difference was not indicated in importance of outcome quality by types of restaurants. Positive emotional response was significantly high by types of restaurants in order of fine-dining restaurants, family restaurants, and fast-food restaurants, while negative emotional responses were significantly higher in fast-food restaurants than in the other two types. As far as Customer satisfaction are concerned, fine-dining restaurants showed higher customer satisfaction than the other two types. Attitudinal service loyalty was high in fine-dining restaurants, family restaurants and fast-food restaurants in order and behavioral loyalty was not significantly different with each type of restaurant. In accordance with level of service encounter quality, cluster analysis was conducted and the clusters were divided into 'high-valuation' and 'low-valuation'. 'High-valuation cluster' and 'low-valuation cluster' showed significant difference depending on types of restaurants that customers used(p<.001). The customers who used fine-dining restaurants and family restaurants valued the performance of service encounter highly. However, in fast-food restaurants, a lot of low-valuation customers existed. Therefore, fast-food restaurants have to improve performance of interaction quality, outcome quality and physical environment quality in service encounter. In addition, in 'high-valuation cluster' who valued service encounter quality highly showed higher scores in positive responses, customer satisfaction, service loyalty than in 'low-valuation cluster', and showed low negative responses.

Relationships between Experiencing Verbal Violence and the Emotional Responses and Coping Behaviors of Dental Hygienists

  • Kim, Mi-Jeong;Lim, Cha-Young
    • Journal of dental hygiene science
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    • v.17 no.3
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    • pp.209-217
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    • 2017
  • This study investigated the relationships between experiencing verbal violence and the emotional responses and coping behaviors of dental hygienists who worked in Jeonju between February 24 and March 18, 2017 to prepare strategies for managing verbal violence and establish a healthy working environment for dental hygienists. The following findings were obtained in this study. The dental hygienists primarily experienced verbal violence from patients and guardians (1.67 points). The most common verbal violence type was, "Someone treated me impolitely." The most common emotional response to verbal violence was "anger" (3.52 points). The coping style of most dental hygienists was problem-focused coping (3.28 points), followed by emotion-focused coping (2.75 points). Most hygienists with the problem-focused coping style stated that they resolve the problem through dialogue (3.51 points), while most hygienists with the emotion-focused coping style responded that they just ignore the situation (3.78 points). The relationship between experiencing verbal violence and the emotional responses and coping behaviors of dental hygienists showed a statistically significant positive correlation (p<0.05) with emotional responses and problem- and emotion-focused coping associated with experiencing verbal violence from dentists, patients, and guardians. These findings confirm the need to reduce verbal violence, control emotional responses after exposure to verbal violence, and use more problem-focused coping measures. Dental hygienists must develop interpersonal skills and communication techniques and promote professionalism in their workplace to protect themselves from verbal violence at work.