• Title, Summary, Keyword: digital engagement

Search Result 75, Processing Time 0.06 seconds

A Research on Political Engagement Index(PEI) Model about Election Strategy's Immersion in Candidate in Perspective of Engagement -Focusing on university students standard of selecting candidate in election for 18th president (인게이지먼트 관점에서 선거전략의 후보자 몰입에 관한 정치 인게이지먼트 모델(PEI)연구 - 제 18대 대통령 선거에서 대학생들이 후보자를 선택한 기준을 중심으로)

  • Kim, Man-Ki;Kim, Gyu-Hyun
    • Journal of Digital Convergence
    • /
    • v.11 no.8
    • /
    • pp.1-10
    • /
    • 2013
  • Even though the importance of reading voters' share of mind increases in political campaign, there is no research which analyzes engagement in perspective of political campaign. Therefore, the purpose of this research is to calculate political engagement index which is qualitative indicator about political campaign's immersion in candidate in perspective of engagement and provide scientific data for political advertisement and publicity strategy. For this purpose, A and B candidates who ran for 18th president in December 19th, 2012 are selected for subjects of the research. The young people whose voter participations are low in this presidential election are selected as subjects for responding questionnaire and are surveyed. This research is qualitative evaluation which tires to supplement a limit of qualitative analysis of content by surpassing quantitative evaluation including advertisement, promotion, public opinion on politics, ratings, etc. Evaluation attribute is designed to distribute 8 PEI into 0~100 score. If PEI is more than 50, then the score indicates immersion above average. If PEI is lower than 50, then the score indicates immersion below average. The model of the research will contribute to development of methodological research of political campaign strategy. Also, in the future, this model can be used as micro-targeting in each political campaign's election strategy.

Online Collaborative Language Learning for Enhancing Learner Motivation and Classroom Engagement

  • Jeong, Kyeong-Ouk
    • International Journal of Contents
    • /
    • v.15 no.4
    • /
    • pp.89-96
    • /
    • 2019
  • This study examines the impact of online collaborative English language learning to enhance learner motivation and classroom engagement in university English instruction. The role of learner motivation and classroom engagement has gained much attention under the premises of current constructivist framework of English as a foreign language education. To promote learner motivation and classroom interaction in English instruction, participants in this study engaged in integrative English learning activities through online group collaboration and peer-tutoring. They exchanged productive peer response and shared their learning experiences throughout the integrative English learning activities. Digital technology played an integral role in motivating the learning process of the participants. Data for this study were gathered through an online questionnaire survey and semi-structured interviews. The data were analyzed based on the ARCS motivational model of instructional design to identify the motivational aspects of integrative English learning activities. This study reveals that participants of this study regarded online collaborative English learning activities as the positive and motivating learning experience. The online collaborative English reading instruction had positive effect on improving EFL university students' learning performance. Participants of this study also identified affective and metacognitive benefits of online collaborative EFL learning activities for learner motivation and classroom engagement. This study reveals that the social networking platform in online group collaboration played a crucial role for the participants in understanding the integration of online group collaboration as the positive and effective language learning strategy. This study may have implications in suggesting the effective instructional design for promoting learner motivation and classroom interaction in EFL education.

An Empirical Study of Effect of Social Network Service on Individual Learning Performance (SNS(Social Network Service)가 개인의 학습 성과에 미치는 영향에 관한 연구)

  • Choi, Sung-Wook;Park, Seung-Ho;Yim, Myung-Seong
    • Journal of Digital Convergence
    • /
    • v.10 no.6
    • /
    • pp.33-39
    • /
    • 2012
  • The purpose of this study is to investigate the effect of SNS(Social Network Service) on individual learning performance. To do this, we distribute and collect data by using a survey method. Research results suggest that online social networking engagement and acculturation have an effect on interaction quality with professors. Interaction quality with professors influences individual learning performance as well as collaborative learning. The conclusion and implications are discussed.

Legitimacy of Digital Social Innovation and Democracy: Case of Online Petition and Public Problem Solution Project (디지털 사회혁신의 정당성과 민주주의 발전: 온라인 청원과 공공문제 해결 사례를 중심으로)

  • Cho, Hee-Jung;Lee, Sang-Done;Lew, Seok Jin
    • Informatization Policy
    • /
    • v.23 no.2
    • /
    • pp.54-72
    • /
    • 2016
  • This article analyzes the latest cases of Digital Social Innovation such as crowdsourcing and online petitions for public trouble-shooting in oder to demonstrate that public engagement of the citizens on decision making can enhance the quality of democracy. Digital Social Innovation contributes to citizen's participation on decision making and policy implementation with taking advantage of digital technologies of crowdsourcing and online petitions. Active civic engagement for decision making literally helps to improve and democratize government policy. These series of processes not only improve quality and efficiency of policy governance by building up transparency and effectiveness of policy itself but also enhance the throughput legitimacy. With this article, I quote and analyze various practices of Digital Social Innovation which we had substantiated to demonstrate the effectiveness of civic engagement for decision making to improve and enhance democracy. The hypothesis that the Digital Social Innovation attempted in various ways is a principal factor of democratization could be verified. Moreover, the practices of Digital Social Innovation helps the civic participation in policy making in modern society. Finally, this article suggests an implication of Digital Social Innovation as part of efforts to ensure the involvement of throughput legitimacy for the development of democracy.

Effects of Online Engagement on Uses of Digital Paid Contents (온라인 관여가 디지털 유료 콘텐츠 이용에 미치는 영향)

  • Yang, JungAe;Song, Indeok
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.9
    • /
    • pp.468-481
    • /
    • 2018
  • This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

A Study on the Political Campaign Strategy applying the effect of Media Engagement (미디어 인게이지먼트의 효과를 활용한 정치캠페인의 전략 연구)

  • Kim, Man-Ki;Kim, Su-Bean
    • Journal of Digital Convergence
    • /
    • v.12 no.5
    • /
    • pp.13-24
    • /
    • 2014
  • This study is the first model to apply the concept of media engagement to a political campaign by which the voters' mind toward the supporting political candidates, are read. Thus it provides the theoretical and practical implications to the political campaign, and eventually contributes to the development of democracy. For these objectives, the total of 729 people who have the right to vote were telephone surveyed using the peoplemeter, CATI program in the 18th Presidential Election (12 areas including Seoul) of Dec. 19th 2012, and Re and By-election of April 24th 2013. Research question is to examine how the 5 attributes of the media engagement (interest, immersion, relevance, satisfaction and participation), play a role as the moderating variables in cross-correlation, socio-economic status and media properties. The result shows that of the five properties of media engagement, the relevant factor is the important parameter of mediating variable to the causal relationship. The media usage (TV, SNS, print media), socio-economic status (gender, age, income, marriage and area), involvement and the Presidential Election, and Re and By-election are also effective in the five attributes of media engagement. These results suggest that the a study model can measure the campaign effectiveness. This study will contribute significantly to the development of politics, election, media, advertising, and public relations area as well as to promote interdisciplinary research.

ERPs based Game Over-engagement Behavior Analysis (ERPs 기반의 게임 과몰입자 행태 분석)

  • Lee, Jae-Yoon;Kang, Hang-Bong
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • /
    • pp.972-974
    • /
    • 2014
  • 현대 사회에서 젊은 사람들의 인터넷 게임 과몰입 현상은 하나의 사회적 문제로 대두된다. 본 연구는 설문 결과를 이용하여 인터넷 게임 과몰입 사용자들의 생체 신호 차이를 비교하여 각 비교군들의 특징을 분석한다. 과몰입 사용자들의 CSG척도를 이용하여 분류한 각 몰입군 별로 Go/Nogo Task를 통하여 ERPs 신호를 측정, 특징을 분석한다. 이를 이용하여 각 몰입군 별 생리학적 지표를 만들고 인터넷 게임 과몰입자에게 몰입 정도를 알려주는 과몰입 진단 방법을 제안한다.

  • PDF

A New Method for Engagement Analysis in Online Game using ECG (심전도를 이용한 온라인 게임 몰입 상태 분석 방법)

  • Kim, Young-Jin;Kang, Hang-Bong
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • /
    • pp.975-977
    • /
    • 2014
  • 논문은 심전도를 이용하여 디지털 환경에서의 이용자의 몰입 상태를 측정하기 위한 시스템에 대한 것이다. 기본적으로 피험자에게 설문을 통하여 얻어낸 시간 단위의 몰입 여부에 대해서 측정된 심전도와의 상관 관계를 랜덤 포레스트를 이용하여 학습된 분류기를 이용하여 분석한다.

  • PDF

Mediating Effects of Self-Regulatory System between Ad Liking and Emotional Engagement in Public Service Announcements (공익광고캠페인의 호감도와 몰입의 관계에서 자기조절체계의 매개효과)

  • Yang, Byunghwa
    • Journal of Digital Convergence
    • /
    • v.16 no.5
    • /
    • pp.199-206
    • /
    • 2018
  • The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.

A Study on Mobile Web App Quiz Contents Authoring Model based on Gamification (게이미피케이션 기반 모바일 웹 앱 퀴즈 콘텐츠 저작 모형 연구)

  • Lee, Jae-Won;Kim, Hyun-Suk
    • Journal of Digital Contents Society
    • /
    • v.19 no.7
    • /
    • pp.1253-1262
    • /
    • 2018
  • In this study, we propose a development environment for authoring quiz contents, which is based on the concept of "Gamification", which is the principle of Engagement and Reward. Future Services As a platform for authoring and composing technology, and also for educational contents authoring, I have reviewed key features and implications of HTML5 (CSS3.0, Java Script, etc.) along with key technologies. These features are key technologies for building a true smart learning environment. Based on this, a case of applying the gamification technique to enhance the educational effect was proposed through the quiz contents model.