• Title, Summary, Keyword: corporate value

Search Result 463, Processing Time 0.051 seconds

Relationships among CEO Image, Corporate Image and Employment Brand Value in Fashion Industry

  • Ko, Eun-Ju;Taylor, Charles R.;Wagner, Udo;Ji, Hyun-Ah
    • Journal of Global Academy of Marketing Science
    • /
    • v.18 no.4
    • /
    • pp.307-331
    • /
    • 2008
  • The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

  • PDF

Effect of Perceived Value on CRM Quality and Purchase Intention in the Corporate Social Media Context

  • Kim, Yoo Jung
    • Journal of the Korea Society of Computer and Information
    • /
    • v.21 no.8
    • /
    • pp.105-116
    • /
    • 2016
  • Corporate social media has been recently used in customer relationship management in many ways to improve product sales and company images. Not much research exists on corporate social media, Therefore, in this paper, we propose a research model to identify how corporate social media enhances corporate's CRM quality, resulting in forming customer's purchase intention. In detail, this paper is to examine how customer's perceived value of corporate social media influences CRM quality(CRM trust and CRM commitment), and then how CRM quality affects purchase intention. To this end, a total of 300 questionnaires were used from online panel respondents to test research hypothesis. The findings showed that service performance value and monetary value were major determinants of CRM trust, however, there was no association between brand integration value and CRM trust. In addition, the effects of service performance value and brand integration value on CRM commitment were found whereas monetary value had no effect on CRM commitment. The results also showed that CRM trust and CRM commitment played a critical role in forming of purchase intention. Theoretical and practical Implications are discussed.

Corporate governance and corporate value of Entertainment enterprises (엔터테인먼트 기업의 지배구조와 기업가치)

  • Lee, Jae-Hyuck
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.10 no.6
    • /
    • pp.1329-1336
    • /
    • 2009
  • This study analyzes the relationships between majority shareholders equity ratio or foreign equity ratio and corporate value within the entertainment industry. Furthermore, an analysis is conducted between majority shareholders equity ratio or foreign equity ratio and accounting index with the same industry. Both analyses are conducted after referring the records of the relationships between corporate governance and corporate value in general industries. The result of this study is summarized as follows. First, foreign equity ratio and corporate size are found to be the most important variables in explaining corporate value of entertainment enterprises. Second, corporations with majority shareholders holding higher percentages show a positive difference in CFO.

The Relationship on Corporate Governance, Corporate Real Estate Holding Policies and Firm Value: Focus on IFRS Adoption (기업지배구조와 기업부동산 보유정책과 기업가치와의 관련성: IFRS도입을 중심으로)

  • Kim, Byung-Man;Lee, Chan-Ho
    • Journal of Digital Convergence
    • /
    • v.16 no.9
    • /
    • pp.125-132
    • /
    • 2018
  • Despite the fact that corporate real estate ratio accounts for a considerable proportion of the assets, such researches and studies are lacking and there is not enough such policies to utilize real estate more effectively in Korea. In particular, after IFRS adoption, the owner and manager needs to utilize corporate real estate assets as the assets are revalued. In this study, we analyzed the relationship between corporate governance, corporate real estate holding policies and firm value based on financial data from 2010 to 2016. As a result of regression analysis, this study showed that more Dictatorship Portfolio, the higher proportion of corporate real estate holdings. Next, the higher proportion of corporate real estate holdings, the lower the firm value. This study suggests that corporate real estate is recognized an important factor and should have proper holding ratio. I will continue my research to show that the corporate holding policies are an important asset impact by verifying the mediating effect between corporate governance and firm value in the future.

Effects of the Corporate Image on Customer Value and Loyalty (기업이미지가 고객가치와 고객충성도에 미치는 영향)

  • Kim, Yi-Tae
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.1
    • /
    • pp.75-85
    • /
    • 2008
  • The corporate image in the modern competitive industry is one of the most important factors that invites customer's desire of purchase. The purpose of this study is to find out how the corporate image influences to the customer value and loyalty deciding customer's desire of repurchase and is to know the important factors of corporate image. The results of this study is that corporate image has an effect on customer value and satisfaction. Also customer value influences on customer satisfaction. Customer value and satisfaction have an effect on customer loyalty as the important factors. Through the results, customer's high recognition of the corporate has an influence on customer value.

A Study on the relationship between SCM and corporate value (SCM과 기업가치와의 관계에 관한 연구)

  • Kim, Youngjin;Jung, Goosang;Lee, Hyun-Soo;Kim, Sun Ah;Jang, Suncheol;Kim, Tae-Sung
    • Journal of Digital Convergence
    • /
    • v.11 no.2
    • /
    • pp.91-99
    • /
    • 2013
  • The purpose of this study is to examine the value relevance of SCM using a regression model and we analyze the differences in the impact of industry type on corporate value. First, SCM key performance variables(asset utilization, cash flow, corporate growth, profitability) increases, the corporate value increase. Second, Asset utilization, cash flow, corporate growth in the high-tech industry showed a significant impact on the corporate value and corporate growth and profitability have an impact on the firm value in the non high-tech industry. This study are expected to be able to provide policy implications in the development of government policy to enable support for win-win cooperation, and ensuring the justification demonstrated by analyzing the impact of SCM enterprise value of the companies that want to maximize the effectiveness of SCM introduced.

The Effect of Corporate Social Responsibility on Firm Value to Chinese Companies (중국기업의 사회적 책임이 기업 가치에 미치는 영향)

  • Dai, Meng;Kang, Ho-Jung
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.12
    • /
    • pp.422-427
    • /
    • 2013
  • The cognition for corporate social responsibility of Chinese companies is negative because it increases cost and causes reduction of profit. But interest and execution for corporate social responsibility of Chinese firms is increasing consistently. Purpose of this study is to find effect of corporate social responsibility on firm value to Chinese enterprises. To achieve this purpose, we performed multiple regression method to 647 firms listed on the Shanghai Stock Exchange of China in 2011. Dependent variable is firm value and independent variable is degree of execution of corporate social responsibility to stakeholders. Conclusions of this study are as follows. First, execution of corporate social responsibility for employees, bondholders, government appeared to have a significant positive effect to firm value at 1% significance level. Second, execution of corporate social responsibility for customers appeared to have a significant negative effect to firm value at 1% significance level. Third, execution of corporate social responsibility for stockholders, suppliers appeared to have a weak positive effect on firm value, however these variables showed statistical insignificant.

A study on the influences of R&D investment on Machine and Material Industry and Eletronics Industry (기계소재 산업의 연구개발 투자가 기업성과에 미치는 영향 연구)

  • Oh, Seung-Ryung;Kim, Kun-Woo
    • The Journal of Advanced Navigation Technology
    • /
    • v.15 no.1
    • /
    • pp.104-111
    • /
    • 2011
  • In this study, I have tried to analyze an influence of R&D investment on ROV(Real Option Value), corporate value and market value by analyzing R&D investment, ROV, corporate value and market value of machine and material industry in the perspective of ex post. As a result of this study, corporate value, which has been deduced by real option according to R&D investment, reflects market value well and possesses a strong correlation with R&D investment, ROV, corporate value and market value. This implication demonstrates this study result is corresponding with existing theories.

The Effect of Research and Development Expenditure on Corporate Value (연구개발비 지출이 기업가치에 미치는 영향에 대한 연구: KSE와 KOSDAQ 업체를 대상으로)

  • Lee, Hak-Young;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.9 no.3
    • /
    • pp.822-830
    • /
    • 2008
  • We aim to confirm empirically that a corporate's R&D expenditure effect positively on its value. As a result of the regression analysis on financial statements of KSE and KOSDAQ enterprises, the sum of R&D expenditure effects positively on corporate value. Moreover, we have the result that R&D expenditure appropriated as cost has more effect on corporate value than the expenditure appropriated as asset.

An Exploratory Study on the Employee's Ethical Perception and Ethical Value of Distribution Corporate (유통기업 종업원의 윤리의식과 윤리적 가치에 관한 탐색적 연구)

  • Lee, Hyung-Seok
    • Journal of Distribution Research
    • /
    • v.11 no.2
    • /
    • pp.81-96
    • /
    • 2006
  • This study analyzed employee's ethical perception and the ethical value of corporate between domestic distribution corporate and foreign distribution corporate. Although the perception of ethical management is lower and the introduction time was late as compared with those of distribution corporate of developed country, the results of research shows employee's ethical perception and ethical value of domestic discount store are higher than those of foreign discount store respectively. These findings explain the product of their efforts to excercise the corporate ethics, ethical platform, ethical programs etc.

  • PDF