• Title, Summary, Keyword: consumption culture

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The Modern Food Consumption Phenomena and It's Meaning in Context of Consumption Culture (현대 음식 소비현상의 소비문화적 의미에 관한 연구)

  • Sohn, Sang-Hee
    • Journal of the Korean Society of Food Culture
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    • v.21 no.3
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    • pp.241-246
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    • 2006
  • The purpose of this study was to understand current food consumption phenomena in the context of Korea's consumption culture and economy. For this purpose, food consumption phenomena and the underlying meaning of consumption culture were investigated. The study indicated that current food consumption phenomena were characterized by increased eating habits away from home, consuming more fast food and processed foods, westernized diet, eager for taste, and overwhelming well-being products, which could result in environmental problems as well as malign physical and mental defects. It was argued that current food consumption phenomena had been mainly affected by the commercial food industry and consumers' cultural consideration. Finally, this paper discussed several approaches to motivate consumers' awareness and how to change their food consumption culture, and further government policy efforts.

A Study on the Culture of Modern Mass Consumption in View of Human Decent Life (인간생활의 관점에서 본 현대 대중 소비문화)

  • Park, Soon-Hee
    • Korean Family Resource Management Association
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    • v.12 no.3
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    • pp.45-58
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    • 2008
  • The purpose of this study is to determine how the culture of modern mass consumption is understood in determining a decent lifestyle. This study examined a variety of literature on this problem. The important results are as follows. The culture of consumption has evolved through the increase of productivity in modern industry. People's desires have instigated a developing consumption culture: the concepts of advertising, fashion, over-consumption, and conspicuous consumption. The dissemination of this new consumption culture in an information-rich society, facilitated by the popularization of the Internet, has started to influence every nook and comer of our lives. This change of lifestyle has resulted not only in positive effects, but also in negative ones, such as distortion of information, and inequality. Thus the culture of modern mass consumption has created a new concept of class order and has reinforced the unbalance between opinion-leaders and opinion-followers. It has also increased the ratio of needs to wants. Consumption makes escape and sensual pleasure possible. The conclusion of this study is that the culture of modern mass consumption has not upheld its original purpose, that is, the qualitative enrichment of life through consumption. It has only caused the disintegration of individuality.

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Food Consumption Culture heed on the Evaluative Criteria Pattern of Eating (식사 평가기준 유형으로 본 음식소비문화)

  • Seo, Jeong-Hui;Hong, Sun-Myeong
    • Journal of the Korean Dietetic Association
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    • v.7 no.2
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    • pp.144-152
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    • 2001
  • This research reviews the characteristics of consumption oriented culture of post modern society and describes the food consumption culture based on the evaluative criteria pattern in eating in Ulsan Metropolitan City. The subjects consisted in 217 full-time housewives and 129 cooks. The evaluative criteria of eating scale with 4 components - the eating atmosphere factor, the preference factor, the quality factor and the table factor- is described and interpreted in the context of consumption oriented culture. 4 clusters were decided through cluster analysis; preference and quality pursuing type, high involvement type, consumerism culture pursuing type and low involvement type. Among socio-economic variables, the evaluative criteria pattern of eating was significantly associated with occupation. The results of factor analysis and cluster analysis proved that the full-time house wives and cooks in Ulsan Metropolitan city showed the propensity to consumption oriented culture in food consumption culture.

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Consumption Society and the Consumption Culture of Adolescents (소비사회와 청소년 소비문화)

    • Journal of Korean Home Management Association
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    • v.15 no.4
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    • pp.341-354
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    • 1997
  • In post-industrial society consumption takes a role as a means of acquiring unique lifestyle of style especially for the new generation. The purpose of this study was to identify consumption culture of adolescents in the context of consumerism culture. The use of goods in order to create social distinctions and to establish self-identity was note in is new generation's consumption culture and it was argued that advertising and other media attach images of beauty fulfilment and good life and that they persuade adolescents to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of adolescents is strongly related to the counter-culture or counter-school culture. Implications were discussed with respect to future research area.

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The Values, Consumption Culture, and Clothing Attitudes of a Modern New Generation as the Primary Consumer of Modern Korean Culture: From the 1920's to the 1930's (한국 근대 문화 소비 주체로서 모던 신세대의 가치관, 소비문화, 의복 태도 특성: 1920년대~1930년대를 중심으로)

  • Park, Hye-Won
    • Journal of the Korean Home Economics Association
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    • v.49 no.9
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    • pp.99-109
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    • 2011
  • The purpose of this study was to characterize the new women, modern girls and modern boys from the 1920's to the 1930's as a modern new generation, the primary consumer of modern consumption culture, and to examine their values, lifestyles, consumption culture and clothing attitudes. The data were obtained from the magazines and newspapers published from 1920's to 1930's and previous literatures, and analyzed by qualitative content analysis. The results were as follows: A modern new generation meant the new women, modern girls, and modern boys seeking for the western looks and cultural tastes. The values of a new generation people were individualism, materialism, and modernism which was the same as Americanism. They enjoyed western lifestyles and sports and consumed new mass media and popular culture. Their clothing attitudes were fashion orientation, conformity, symbolism, conspicuous consumption, aesthetic value, individuality, and practicality.

Korean tattoo from the perspective of Jean Baudrillard's consumer theory (장 보드리야르의 소비 이론의 관점에서 본 한국인의 문신)

  • Kim, Gahyun;Ha, Jisoo
    • The Research Journal of the Costume Culture
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    • v.26 no.4
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    • pp.485-502
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    • 2018
  • In this research, we conducted an empirical study using the theory of sociologist Jean Baudrillard to examine the phenomenon of contemporary people in Korea acquiring tattoos. The researcher classified the consumption behavior of modern society, as described by Baudrillard in The Consumer Society, into three keyword phrases: consumption by personal taste, coded consumption, and recyclage of consumption. Using this as the premise of the study, 18 men and women in their 20s and 30s completed questionnaires and interviews, and the results supported labeling tattoo consumption as consumption by personal taste, tattoos as coded consumption, and recyclage of tattoo consumption, similar to the consumption pattern that Baudrillard sees. First, the younger generations have consumed tattoos according to their personal preferences. They express themselves by tattooing for self-complacency, self-marking, pursuing individuality, overcoming the appearance complex, and seeking pleasure. Second, they have consumed socially coded tattoos. They say that tattoos domestically act as negative codes and symbolize individuals. Although tattoos are a symbol of artists who are relatively free from social norms, they are still a symbol of social misfits created as such by negative perceptions. Third, the pattern of tattoo consumption is like that of contemporary consumption. Tattoos already have become part of popular culture in Korea, and there has been a changing trend in tattoo culture. This study has significance in that tattoos were regarded as a consumption behavior that deviated, from the perspective of deviance. That phenomenon of today's tattoo culture of today was confirmed through the empirical study.

A Study of the Historical Formation and Characteristics of Modern Korean Consumption Culture -Focused on Consumption Related to Dress- (한국 근대 소비문화의 역사적 형성과정과 특성에 관한 연구 -복식과 관련된 소비를 중심으로-)

  • Kim, Eun-Jeong;Yun, Tae-Young;Ko, Su-Jin;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.11
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    • pp.1786-1797
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    • 2010
  • This study investigates the historical formation and characteristics of modern Korean consumption culture by reviewing previous literature about consumption spaces and conspicuous consumption in modern Korea. This study examined the historical formation and characteristics of three different periods of time: from 1876 to 1919, from 1920 to 1936, and from 1937 to 1945. In addition, the current study reviews previous literature related to advertising, poems, novels, historical events, and Orientalism. Based on this, the historical characteristics were also analyzed. The overall results were as follows: The first period from 1876 to 1919 was the beginning of modern Korean consumption culture, in which exotic goods such as foreign fabrics were preferred and consumed. In addition, clothing was simplified and westernized through modern reform. The second period of time, 1920 to 1936, was the development stage of modern Korean consumption culture that formed the foundation of modern consuming spaces where the recognition of the human form became more modern, and 'modern girls' styles appeared. The final period, 1937 to 1945, was the regression stage of Korean modern consumption culture, in which consumption decreased during the Sino-Japanese War and World War II. The results of this study' conclude that the leading-consumer items hold symbolic value as well as became signifiers within modern consumption spaces such as modern Korean department stores and that women were recognized as modern leading-consumers as shown by the dramatic increase in the number of products that targeted women.

A Study on the Class of Consumption Culture - Focused on Bobos and POSH - (신 귀족성향 소비문화계층에 관한 고찰 -보보스(Bobos)와 포쉬(POSH)를 중심으로)

  • 이해연;김문영;박광희
    • Journal of the Korean Home Economics Association
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    • v.42 no.8
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    • pp.187-201
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    • 2004
  • This study identified the characteristics of the consumer culture of the American Bobos(Bourgeois Bohemian) and the British POSH(Port Out, Starboard Home) and their influence on the consumption culture in Korea. The sociocultural background, values and consumption patterns of both Bobos and POSH were analyzed through a literature survey. Korean periodicals were analyzed to identify the influence of Bobos and POSH on the Korean consumer culture. The results suggested that the characteristics of both Bobos and POSH were reflected in their lifestyles or values through their consumption and possessions. In addition, it was found that Korean consumers appeared to be more influenced by Bobosthan POSH.

A Review and Outlook of Researches on Comsumption Culture (소비문화에 관한 연구의 현황과 전망)

  • 송인숙
    • Journal of the Korean Home Economics Association
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    • v.40 no.2
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    • pp.39-56
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    • 2002
  • The purpose of this study was to review criticallu the current slates of researches in the area of consumer culture and to suggest several ways in which it can be improved. After analyzing 87 articles in major journals which have published during the 1980s, 1990s, the major findings are as follows: First, the articles in this field has increased sharply in latter half of 1990s. Second, the subjects of these researches can be divided into three. They are general consumption culture(including consumption value), abnormal consumer behavior(including overconsumption, addictive buying and conspicuous consumption) and pro-environmental consumer behavior. Third, the adolescents is most frequently researched. Fourth, same as other areas the major methodology is positivistic one which focuses the survey analysis to investigate the relationships of many variables. Implications are also discussed with respect to future research.

A Treatise on the Cross-Cultural Analysis of Indian Consumers' Conspicuous Consumption of Veblen Products

  • Potluri, Rajasekhara Mouly;Ansari, Rizwana;Challa, Siva Kumar;Puttam, Lavanya
    • The Journal of Industrial Distribution & Business
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    • v.5 no.3
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    • pp.35-43
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    • 2014
  • Purpose - This study aims to identify the reasons behind the conspicuous consumption of Veblen products, viz. fashion designer wear, diamond and gold jewellery, and high-end cars, to examine how conspicuous consumption varies between Aryan and Dravidian cultures. Research design, data, and methodology - The researchers meticulously review the relevant literature, administered a well-structured questionnaire, and conducted personal interviews on various influential factors relating to the consumption of Veblen products. The convenience sampling technique was used to gather data, with a total sample of 200, equally selected from eight cities of both North and South India the collected data was analyzed through ANOVA and Z-Proportion tests. Results - Indian consumers' conspicuous consumption significantly varies among the Veblen products selected for the study, between the Aryan and Dravidian cultures. Regarding conspicuous consumption of branded accessories, 65 percent of Aryan culture Indians responded positively as against only 45 percent of the Dravidian culture Indians. Conclusions - This ingenious study proffers valuable insights about the conspicuous buying behavior of affluent class consumers in India, which are lucrative for both the corporate sector and academia.