• Title, Summary, Keyword: conjoint analysis

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Part-Worth Estimation of the University Library Factors By Conjoint Analysis (컨조인트 분석을 이용한 대학 도서관 기능요소의 부분가치 추정)

  • Park, Il-Jong;Shin, Sang-Heun
    • Journal of the Korean Society for Library and Information Science
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    • v.34 no.4
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    • pp.161-174
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    • 2000
  • In this conjoint analysis, the objectives of the research are to derive structural part-worth level estimations by the conjoint factors and individual levels from the university library functional factors. The major findings of this study are; (1) The level of temperature of the library is statistically the most important one for the research samples, and (2) Facility factors and its levels as well as operation factors and its levels are statistically shown as less important variables.

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Attribute analysis for cellular phone using conjoint analysis (컨조인트 분석을 이용한 휴대폰 속성 분석)

  • Ji, Hye-Young;Cho, Wan-Hyun
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.4
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    • pp.695-703
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    • 2009
  • Currently, various cellular phone products with multiple functions and diverse designs are coming out in the cellular phone market. Companies have been developing their products for profit maximization, considering preferences of customers. In this article, we have created 18 profiles using the SPSS program and executed a survey to analyze preferences of college students. Also, we have grasped the relative importance of each attribute using conjoint analysis and executed clustering analysis to make market segmentation by binding the respondents who have similar partial value utilities. Lastly, by choice simulation, we have predicted market shares of 18 virtual products.

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Consumer Choice Model in No-frills Airline Industry

  • Ha, Hong Youl
    • Asia-Pacific Journal of Business
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    • v.1 no.2
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    • pp.23-46
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    • 2010
  • Despite the explosive growth of no-frill airline industry, very little is known about how consumers make purchase decision in such settings. Today's airline industry requires choice models consistent with consumers' true preference sets. This study used conjoint analysis to identify these ideal choice models. 38 percent of the subjects were found to use compensatory and 62 percent non-compensatory models. Our findings suggest a need to base choice-making promotions on ideal choice models if the promotion is to lead consumers to decisions consistent with true preferences.

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An Analysis on Optimal Port Operation for New International Passenger Terminal Using Conjoint Analysis: Focusing on Incheon Port (컨조인트분석을 활용한 신국제여객터미널 최적 항만운영 방안에 관한 연구-인천항을 중심으로)

  • Yoo, Sung-Jai;Cha, Young-Doo;Yeo, Gi-Tae
    • Journal of Navigation and Port Research
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    • v.41 no.1
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    • pp.17-24
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    • 2017
  • This study uses Conjoint Analysis to study optimal port operations at the newly built International P assenger Terminal (IPT) at Inchon Port, Korea. The perceptions of users, operators, and the Incheon Port Authority are compared and analyzed. The results of user Conjoint Analysis showed that rent calculation method was the most important factor in the NIPT operation plan, followed by establishing automation and the size of the site area. For the Incheon Port Authority and operators, the rent calculation method turned out to be the most important factor for NIPT operation plans. It was followed by establishing automation and the site area. Utility results showed the "investment cost preservation method" to have the highest rent calculation utility, "yard automation" as the priority, and "43,000 pyeong-48,000 pyeong" as the optimal site area.

The Research on Sanchoneo Mandu Product Development Using Conjoint Analysis (컨조인트 분석을 사용한 산천어 만두 제품 개발에 관한 연구)

  • Lee, Min-Soo;Kim, Ki-Bbeum;Kim, Yong-Sik;Choi, Soo-Keun
    • Culinary science and hospitality research
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    • v.19 no.1
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    • pp.164-178
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    • 2013
  • The purpose of this study is to determine the relative importance of Sanchoneo mandu attributes and find out differences between the determinants and attributes when purchasing mandu. The survey was conducted targeting 114 panels(aged 20~39 years old), who were university students and graduated university, from the period of June 18 to 22, 2012. The statistical data analyses were performed using SPSS/WIN 20.0 for conjoint analysis. The main results of this study were as follows : according to the analysis on the attributes and mandu made with Sanchoneo, the relative importance of mandu attributes was assessed in filling materials(33.09%), price(30.28%), shape of mandu(21.69%) and spicy level(14.94%). The most preferred Sanchoneo mandu was the one added with kimchi with price of 7000 won, oval shape, and mild taste.

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Study on Consumers' Restaurant Selection Criteria by Using Conjoint Analysis (외식 소비자의 레스토랑 선택속성 및 속성가치에 대한 선호도 조사 연구 -컨조인트 분석을 이용하여-)

  • Hong, Jong-Sook;Jeon, Ji-Young;Kim, Young-Sook
    • Journal of the East Asian Society of Dietary Life
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    • v.22 no.2
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    • pp.315-321
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    • 2012
  • In this study, the product attributes that give customers the estimated benefits and products that can predict the customer's choice conjoint analysis techniques to identify the restaurant affinity markets a new dining concept was to develop. Questionnaire for this study of 400 non-response is negative and insincere characters, except for the final analysis, the questionnaire Part 309 was the target. Conjoint model used in this study Pearson's R is 0.928 ($p$<0.000), Kendall's tau is 0.750 ($p$<0.000) with an orthogonal plan was well suited for profiling attributes are extracted 16. Part of the relative importance of the value of the property to determine the result of analyzing the properties that are most important at the level of the respondents of the induct (38.46%), and followed by price (30.52%), Atmosphere (18.28%), and Exclusive space (12.73%) was followed. Portion of the property value for each analysis among industry preference for the Italian food was highest, a nature-friendly interior atmosphere had the highest affinity Average per price at 10,000 won~30,000 won or less than the amount of affinity was higher location of the restaurant alone, showed that space preferred. Through simulation in a virtual seafood restaurant nature-friendly image, average price per person ranging from 10,000 to 30,000won at an exclusive restaurant was most preferred.

Market Segmentation With Price-Dependent Quality Evaluation in Denim Jeans Market ; Based on Conjoin analysis and mixture model (청바지제품 세분시장 내 가격-품질 평가집단 추출에 관한 연구: 결합분석과 mixture model를 이용하여)

  • 곽영식;이진화
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1605-1614
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    • 2002
  • The purpose of this study was to identify the consumers who use the level of price as the indicator of the product quality. In order to implement the purpose of this study, Jeans market had been segmented by the mixture regression model, and price response function was calibrated for each segment. Based on the types of price response function, segments were allocated into one of two groups; the group using the level of price as the quality indicator or the group not using the level of price as that. Then, characteristics of both groups were compared in terms of product attributes and demographic variables. Data were co]looted from the sample of the 23o undergraduate and graduate students in Seoul. For the data analysis, mixture regression model, conjoint analysis, and t-test were used. As a result, jeans market was divided into 5 segments. Segment 1,2,3 were allocated into the group not using the level of price as the quality indicator while segment 4,5 were done into the other group. Significant differences existed between two groups in product attributes, not in demographic variables. Mixture model and conjoint analysis were proved to be an effective set of tools in market segmentation.

Constructing Strategic Management Plan for University Foodservice Using Conjoint Analysis and Multidimensional Scaling (컨조인트 분석과 다차원척도법을 이용한 대학급식소의 전략적 운영 방안 모색)

  • Yang, Il-Sun;Shin, Seo-Young;Lee, Hae-Young;Lee, So-Jung;Chae, In-Sook
    • Journal of the Korean Society of Food Culture
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    • v.15 no.1
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    • pp.51-58
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    • 2000
  • This study is designed to 1) understand customers' choice behavior and preference of foodservices in campus and 2) provide recommendation on management strategies for university foodservice manager. Individual interview and focus group interview were used to identify important selection attributes. The questionnaire was developed and distributed to 480 Yonsei university students and statistical data analysis was completed using SPSS WIN/7.5 for descriptive analysis, multidimensional scaling and conjoint analysis. The results of this study were summarized as follows: Students evaluated four foodservices in different ways, and strength/weakness points could be identified from the evaluation patterns. Most students(51.1%) were frequently used 'A' foodservice, though they preferred other foodservices, and cost, mainly, caused the difference. Perceptual map from multidimensional scaling showed that preference and patronage were close with different attributes. Cost was most relatively important attribute to select foodservice in campus from conjoint analysis. Therefore, relative importance of attributes should be considered in customer preference survey for constructing management plan.

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Development of dental services markets segmentation and strategy by use of conjoint analysis (컨조인트 분석을 이용한 치과 의료서비스 시장 세분화와 전략 개발)

  • Kim, Jin-Hwan;Kim, Jae-Hwan;Kim, Myeng-Ki
    • Health Policy and Management
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    • v.20 no.3
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    • pp.1-20
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    • 2010
  • Objectives : This study is purposed to segment dental service markets with reflecting customer's preference and to suggest some marketing strategies applied to each segmented market. Methods : The customer's data collected from a series of online survey comprise such factors as expertise of dentist, courtesy, clinic size, equipment, price and distance, including some socio-demographics. A conjoint analysis and a clustering analysis with estimated coefficients were performed to find out some dental market segments for three dental service types such as dental caries, esthetic treatments and dental implants. Results : Three or four market segments for each dental service type are derived from the analysis, and subsequently market characteristics for each derived segment are explored. Furthermore, some dental marketing strategies for each segment are suggested for better management. Conclusion : A conventional way of developing dental marketing strategies can be improved, while specific customer's preference are responded.

Assessing Relative Importance of Korean Traditional Food Tour Program Attributes Based on Conjoint Analysis (컨조인트 분석을 이용한 한국 전통음식 관광상품 선택 속성에 관한 연구)

  • 신서영;장해진;양일선;정라나;이해영
    • Korean Journal of Community Nutrition
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    • v.9 no.5
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    • pp.654-662
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    • 2004
  • The purpose of this study was to assess the structure of the decision and the importance of the attributes in choosing food-related tour program. Questionnaires were developed in three languages- Japanese, Chinese, and English- given to 300 foreign tourists who have visited Korea in 2002. Statistical data analysis was completed using SPSS Win (ver 11.0) for descriptive analysis and conjoint analysis. The results of this study showed that the 'price' was the most important attribute (35.62%) in choosing a hypothetical food tourism program, followed by 'place' (27.35%), 'time' (26.01 %), and 'type of program' (10.22%). With respect to the relative importance values for each attribute by different groups, English- and Chinese-speaking tourists considered 'price' more than other factors, while 'time' was regarded as the most important factor for Japanese tourists. Therefore, it indicated the need to recognize the different needs among tourists and put these factors into consideration in developing the programs.