• Title, Summary, Keyword: blue tourism

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A Study on Activating Blue Tourism by Value Chain Model (가치사슬 모형을 이용한 자원별 어촌관광 활성화 방안에 관한 연구)

  • 김진백
    • The Journal of Fisheries Business Administration
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    • v.34 no.1
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    • pp.87-115
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    • 2003
  • Korean fisheries societies have had many difficulties for economic, social, and living circumstances. The government has tried many projects to improve these circumstances. But the results of the projects did not come up to his expectation. Recently, blue tourism is emerging as an alternative for improving these circumstances. So we applied a tourism value chain model for identifying what value activities and resources needed. According to the tourism value chain model, it was identified that there were six different value activities, i. e. advertising, reserving, moving, experiencing, returning, and after services of blue tourism. To identify which of the resources are sufficient or not in Korean blue tourism, we compared the required resources with actual ones. It was identified that Korean fisheries societies have so sufficient H/W related resources, but not IT related S/W resources, humanware-based resources, some industrial H/W resources and sociocultural resources. Therefore, Korean blue tourism will be activated, we have to concentrate our efforts on supplementing some scant blue tourism resources, i.e. S/W and humanware related resources and developing a variety of tourism programs to H/W resources. Generally, sustainable tourism needs all of S/W, H/W, and humanware resources. So we suggest several policies for the aspects of S/W, H/W, and humanware resources to activate blue tourism. But before carrying these policies out, they should be tested by field studies. And tourism motivations will be also studied because effective tourism marketing is impossible without an understanding of consumers' motivations.

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An Analysis of Urban Residents' Preference on Blue Tourism (어촌관광에 대한도시민의 선호분석)

  • Lee Seung-Rae;Jo Jae-Hwan;Baeg Jin-I
    • The Journal of Fisheries Business Administration
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    • v.36 no.3
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    • pp.25-35
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    • 2005
  • This paper analyzes urban residents' preference on blue tourism using a survey data. The result show that even thought urban resident are unaware of blue tourism, people who have experienced blue tourism set a high value on it. Urban Resident tend to buy services of lodging, fisheries goods purchase about blue tourism, when they hope to blue tourism. These results indicate that there is a lot of potential demand for blue tourism. The results of this paper could be an important information to develop the blue tourism.

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A Study on the Status Quo and the Improvements of Blue Tourism Websites in the Context of Electronic Commerce (해양관광 사이트의 전자상거래 지원지능에 대한 실태 및 개선방안)

  • 김진백
    • The Journal of Fisheries Business Administration
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    • v.35 no.1
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    • pp.57-85
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    • 2004
  • To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

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Development Plan of Wangdong and Hwangryong-River District (왕동.황룡강권 개발 기본계획 - 남도만향기행)

  • 박원규;박명권;신지훈
    • Journal of the Korean Institute of Landscape Architecture
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    • v.31 no.5
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    • pp.108-118
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    • 2003
  • There are plenty of ecological and traditional resources around Wandong and the Hwangryong-River district, and so the purpose of this development plan is to preserve ecological resources and traditional culture, and to utilize potential value of recreation in this site. Two major concepts are established in this plan one is “Green-Tourism”, the other is “Blue-Recreation”. In this development plan “Green-Tourism” means the effective tourism using ecological and traditional resources, while “Blue-Recreation” means the active tourism using waterfront and cultural facilities. The concept of “Green-Tourism” is applied to the Wangdong area, which is comprised of 6 theme zones. The concept of “Blue-Recreation” is applied to the Hwangryong-River area, which is composed of 4 theme zones. In total, 10 theme zones are planned according to characteristics found in the regional surroundings and cultural facilities of each zone.

A Study on the Strategies for Stimulating Medical Tourism in Oriental Medicine Blue Ocean of the 21st Century (21세기 블루오션, 한의학의료관광활성화를 위한 탐색적 연구)

  • Kim, Hyoung-Soon;Joo, Jong-Cheon
    • Journal of Sasang Constitutional Medicine
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    • v.21 no.2
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    • pp.137-143
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    • 2009
  • 1. Objective : This study aims to evaluate the medical tourism structures in countries with prosperous medical tourism industry such as Thailand, Malaysia, Singapore and India in order ro propose optimal strategies that can promote the medical tourism in Korea. 2. Methods : All pertinent literature concerning medical tourism directly and indirectly were assessed, and reviews of medical tourism strategies found in various countries were evaluated. 3. Results : Evaluation of related literature reveals that medical tourism is a recent burgeoning industry that has grown In market size considerably in the last five to ten years. Also, it shows that oriental medicine is a highly likely candidate amidst the various medical fields for attraction foreign patients. 4. Conclusion : The Korean government should support and install appropriate legal and administrative bodies in order to attract medical tourists; Korea-specific medical tourism programs (ie. traditional Korean medicine package tours) should be developed in order to attract medical tourists from the western world and the middle-east. In addition, low-price policy of medical tourism is not a proper strategies for the competition against advanced medical tourism destinations such as Thailand, Malaysia, Singapore and India. Differentiated medical tourism package such as oriental medical tourism program rather than provision of low-price policy seems to be more effective strategy for the medical tourism in Korea. Future studies on strategies for promoting medical tourism should focus on how foreigners recognize traditional Korean medicine, what diagnostic approach might be appealing to them and how the legal system concerning the medical procedures may be altered and modified.

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The Effect of Emotional Image on Customer Attitude

  • PARK, Hyeyoon;PARK, Soyeon
    • The Journal of Asian Finance, Economics, and Business
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    • v.6 no.3
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    • pp.259-268
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    • 2019
  • This study examines the color image of uniform of airline cabin crew according to the demographic characteristics of the customer and demonstrates how it affects the cognitive image of airlines. Adjective adjectives were derived for uniform color images of all eight airlines in Korea and analyzed the image of airline brand color. Based on the analysis of color images, the difference in perception according to the demographic characteristics of passengers was analyzed. When the colors of airline uniforms are mainly blue, sky blue, white and ivory, they have a lot of trust, neat and elegant images. Uniforms with primary colors such as red, orange and green beans are found to have a lot of cheerful, developmental and enterprising images. In addition, the empirical analysis of the impact of the customer's cognitive perception and favoritism on the uniform color image of the airline crew showed that the more positive the airline's positive perception of the uniform color image, the more positive the cognitive image is. In other words, the empirical analysis revealed that the airline's uniform color image, its cognitive image of the airline, and its popularity have significant positive relationships.

The Effect of Mobile Tourism Information Service Features on Perceived Value, Satisfaction, and Using Intentions (모바일 관광정보 서비스특성이 지각된 가치 만족도 및 이용의도에 미치는 영향 연구)

  • Lee, Sung-Joon;Dai, Jing
    • The Journal of Distribution Science
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    • v.12 no.12
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    • pp.75-82
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    • 2014
  • Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.

Evaluation of Plant Growth according to the Wavelength Characteristics of the LED Light Source (LED광원의 광파장 특성에 따른 식물의 성장도 평가)

  • Hwang, Jong-Dae;Ko, Dong-Su
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.13 no.5
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    • pp.98-106
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    • 2014
  • This study was carried out to evaluate the plant growth rate according to the wavelength characteristics of LED light sources. In order to achieve this, red, green, blue and white LEDs were arrayed in a rectangle array consisting of LED modules which can be combined with each other.. This can facilitate the selection of the optimal characteristics of the light from monochromatic red, green, blue and white LEDs or mixed LEDs for plant growth. Experiments to evaluate the growth rate according to the wavelength characteristics of the LEDs with several plants, in this case ice plants, lettuce, barley, broccoli and chives, were performed.

Development of a High Efficient LED System for the Plant Growth (고효율 LED 식물재배 시스템 개발)

  • Hwang, Jong-Dae;Ko, Dong-Su
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.13 no.4
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    • pp.121-129
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    • 2014
  • This study was carried out to develop an efficient plant growth system that can be controlled by altering the wavelength and illumination using a LED module. If it is possible to develop a system that can be controlled in this manner, utilizing different characteristics in the meaningful wavelength band depending on the growth time or type of plant, the plant growth conditions can be optimized. In order to this, red, green, blue and white LEDs are arrayed in a rectangle, consisting of LED modules which can be combined with each other. Consequently, the array can be used to select the optimal light conditions with monochromatic red, green, blue and white LEDs, or mixed LEDs, for plant growth. Experiments on the characteristics of the wavelengths to evaluate the efficiency of the plant growth system were performed. The usefulness of the system was demonstrated through a cultivation test involving several special plants.

Effects of Flos Sophora japonica Extract on the Changes of Cerebral Hemodynamics

  • Rha, Young-Ah;Lee, Woo-Sik;Park, Sung-Jin
    • Culinary science and hospitality research
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    • v.20 no.5
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    • pp.67-70
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    • 2014
  • The purpose of this study was to measure the changes of regional cerebral blood flow(rCBF) and blood pressure(BP) in rats, following the intravenous injection of Flos Sophora japonica L.(FSJ) water extract. The measurement was continually monitored by Laser-Doppler Flowmeter and pressure transducer in anaesthetized adult Sprague-Dawley rats for 2 hours to 2 hours and a half through the data acquisition system. FSJ increased the changes of rCBF in rat significantly. The rCBF of FSJ did not change by pretreated propranolol, atropine, L-NNA($N^G$-nitro-L-argininine) and indomethacin. But the rCBF of Flos Sophora japonica L. was increased by pretreated methylene blue. FSJ decreased the changes of BP, significantly. The BP of FSJ did not change by pretreated propranolol, atropine, L-NNA and indomethacin. But the BP FSJ was decreased by pretreated methylene blue. There results indicated that FSJ can increase the rCBF and decrease the BP, that is related to guanylyl cyclase activity.