• Title, Summary, Keyword: behaviour

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An Empirical Research of Gender Impact on Customer Behaviour towards Mobile Entertainment Services in India

  • Satish Kumar, G.N.
    • Asia-Pacific Journal of Business
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    • v.3 no.2
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    • pp.8-15
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    • 2012
  • Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

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An Adaptive Security Model for Dynamic Node Behaviour in MANETs

  • Anand, Anjali;Rani, Rinkle;Aggarwal, Himanshu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.6
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    • pp.2861-2880
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    • 2018
  • Mobile Ad hoc Networks (MANETs) have become a viable platform owing to their potential of providing communication without any pre-existing infrastructure and central administrating authority. Mutual support and co-operation among nodes are prerequisites for performing functions in such networks. The scarcity of resources makes it economical for nodes to conserve their resources and misbehave by avoiding participation in the network. Therefore, a mechanism is required to detect and handle such misbehaving nodes and promote co-operation in the network. Existing techniques for handling misbehaving nodes focus only on their current behaviour without considering the antecedent behaviour of nodes. In real world, a node may dynamically change its behaviour in accordance to its requirements. Hence, an efficient mechanism is required for providing security against such misbehaviour. This paper proposes an Adaptive Security Model which contemplates the present as well as anterior behaviour of nodes for providing security against dynamic node behaviour. The adaptivity of the model is nested in its ability to requite well-behaving nodes and penalize misbehaving ones in conformity with their overall behaviour. Simulation results indicate the efficiency of proposed scheme in securing the network from the menace of dynamic behaviour of nodes.

Effects of Cyber Defamation Victims' Post-Traumatic Stress on Coping behaviour : Focusing on the Theory of Reasoned Action (사이버 명예훼손 피해자의 외상 후 스트레스가 대처행동에 미치는 영향 : 합리적 행동 이론을 중심으로)

  • Kim, Youngsoo;Byun, Sanghae
    • Journal of the Korea Society of Digital Industry and Information Management
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    • v.15 no.1
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    • pp.29-41
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    • 2019
  • The purpose of this study examined how post-traumatic stress, caused when internet users in web portal or social media are defamed in cyberspace, influence on coping behaviour, through the Theory of Reasoned Action's two major factors: Attitude on behaviour and subjective norm. In so doing, it aims to provide a technical and political solution that would fundamentally prevent future victims in cyberspace. In an effort to examine its research theory, a survey was conducted on people who have had the experience of being defamed in cyberspace. The results showed, first, hypersensual has no significant influence over attitude on behaviour and subjective norm. Second, intrusion has no significant influence over attitude on behaviour and subjective norm. Third, avoidance showed significant influence over attitude on behaviour and subjective norm. Fourth, attitude on behaviour and subjective norm showed significant influence on behaviour. This study has both theoretical and practical significance; Unlike previous studies on cyber defamation with qualitative research method, this study employed quantitative method through theory-based approach. In other words, the researcher did not arbitrarily set variables, but utilized the Theory of Reasoned Action for examination.

Employing a fiber-based finite-length plastic hinge model for representing the cyclic and seismic behaviour of hollow steel columns

  • Farahi, Mojtaba;Erfani, Saeed
    • Steel and Composite Structures
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    • v.23 no.5
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    • pp.501-516
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    • 2017
  • Numerical simulations are prevalently used to evaluate the seismic behaviour of structures. The accuracy of the simulation results depends directly on the accuracy of the modelling techniques employed to simulate the behaviour of individual structural members. An empirical modelling technique is employed in this paper to simulate the behaviour of column members under cyclic and seismic loading. Despite the common modelling techniques, this technique is capable of simulating two important aspects of the cyclic and seismic behaviour of columns simultaneously. The proposed fiber-based modelling technique captures explicitly the interaction between the bending moment and the axial force in columns, and the cyclic deterioration of the hysteretic behaviour of these members is implicitly taken into account. The fiber-based model is calibrated based on the cyclic behaviour of square hollow steel sections. The behaviour of several column archetypes is investigated under a dual cyclic loading protocol to develop a benchmark database before the calibration procedure. The dual loading protocol used in this study consists of both axial and lateral loading cycles with varying amplitudes. After the calibration procedure, a regression analysis is conducted to derive an equation for predicting a varying calibrated modelling parameter. Finally, several nonlinear time-history analyses are conducted on a 6-story steel special moment frame in order to investigate how the results of numerical simulations can be affected by employing the intended modelling technique for columns instead of other common modelling techniques.

A Study on the Disposition Behaviour of Dealing with Clothes of High School Girls Students (여고생의 의복 처분행동에 관한 연구)

  • 정영희;이혜자
    • Journal of Korean Home Economics Education Association
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    • v.13 no.2
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    • pp.25-36
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    • 2001
  • The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

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Explicit incremental matrices for the postbuckling analysis of thin plates with small initial curvature

  • Jayachandran, S. Arul;Gopalakrishnan, S.;Narayanan, R.
    • Structural Engineering and Mechanics
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    • v.12 no.3
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    • pp.283-295
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    • 2001
  • The postbuckling behaviour of thin plates is an important phenomenon in the design of thin plated structures. In reality plates possess small imperfections and the behaviour of such imperfect plates is of great interest. To numerically study the postbuckling behaviour of imperfect plates explicit incremental or secant matrices have been presented in this paper. These matrices can be used in combination with any thin plate element. The secant matrices are shown to be very accurate in tracing the postbuckling behaviour of thin plates.

Information Seeking Behaviour of Pharmacy Faculty: Implications for Enhancing the Quality of Pharmacy Libraries in Tamil Nadu (India)

  • Babu, B. Ramesh;Selvamani, J.
    • Journal of Information Science Theory and Practice
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    • v.4 no.4
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    • pp.30-48
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    • 2016
  • Information seeking behaviour is an activity of an individual in the process of identifying information that suits his/her knowledge pursuit. It is observed from the review of literature that there is no single study on the information seeking behaviour of faculties of pharmacy either at state level or national levels in India. Therefore this research has been conducted to bridge the gap on information seeking behaviour of pharmacy faculty in Tamil Nadu in view of the recent developments in information seeking behaviour, with objectives such as: to identify the information needs and seeking behaviour of faculty of the pharmacy educational institutions in Tamil Nadu (India); to examine the motivating factors for information seeking behaviour of the pharmacy faculty; to examine faculty opinions about the comprehensiveness or otherwise of respective institutions' library collections; and to analyse the extent of use and dependence on various sources of information for teaching and research. A total of 729 questionnaires have been distributed among 41 pharmacy educational institutions in Tamil Nadu, out of which 601 have responded, and the response rate is 82.44%. Based on the findings of the study certain implications have been derived as measures to enhance the quality of the pharmacy libraries in Tamil Nadu.

The effects of Talent Types and Self-Appearance Perception on Make-up and Hair Appearance Management Behaviour (재능유형, 자기외모인식이 화장, 헤어외모관리행동에 미치는 영향)

  • Koo, Insook
    • Journal of Fashion Business
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    • v.16 no.5
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    • pp.1-22
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    • 2012
  • This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.

Finite element model for the long-term behaviour of composite steel-concrete push tests

  • Mirza, O.;Uy, B.
    • Steel and Composite Structures
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    • v.10 no.1
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    • pp.45-67
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    • 2010
  • Composite steel-concrete structures are employed extensively in modern high rise buildings and bridges. This concept has achieved wide spread acceptance because it guarantees economic benefits attributable to reduced construction time and large improvements in stiffness. Even though the combination of steel and concrete enhances the strength and stiffness of composite beams, the time-dependent behaviour of concrete may weaken the strength of the shear connection. When the concrete loses its strength, it will transfer its stresses to the structural steel through the shear studs. This behaviour will reduce the strength of the composite member. This paper presents the development of an accurate finite element model using ABAQUS to study the behaviour of shear connectors in push tests incorporating the time-dependent behaviour of concrete. The structure is modelled using three-dimensional solid elements for the structural steel beam, shear connectors, concrete slab and profiled steel sheeting. Adequate care is taken in the modelling of the concrete behaviour when creep is taken into account owing to the change in the elastic modulus with respect to time. The finite element analyses indicated that the slip ductility, the strength and the stiffness of the composite member were all reduced with respect to time. The results of this paper will prove useful in the modelling of the overall composite beam behaviour. Further experiments to validate the models presented herein will be conducted and reported at a later stage.

Mechanics based force-deformation curve of steel beam to column moment joints

  • Kasar, Arnav A.;Bharti, S.D.;Shrimali, M.K.;Goswami, Rupen
    • Steel and Composite Structures
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    • v.25 no.1
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    • pp.19-34
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    • 2017
  • The widespread damage to steel Moment Resisting Frames (MRFs) in past major earthquakes have underscored the need to understand the nonlinear inelastic behaviour of such systems. To assess the seismic performance of steel MRF, it is essential to model the nonlinear force-deformation behaviour of beam to column joints. To determine the extent of inelasticity in a beam to column joint, nonlinear finite element analysis is generally carried out, which is computationally involved and demanding. In order to obviate the need of such elaborate analyses, a simplistic method to predict the force-deformation behaviour is required. In this study, a simple, mechanics driven, hand calculation method is proposed to obtain the forcedeformation behaviour of strong axis beam to column moment joints. The force-deformation behaviour for twenty-five interior and exterior beam to column joints, having column to beam strength ratios ranging from 1.2 to 10.99 and 2.4 to 22, respectively, have been obtained. The force-deformation behaviour predicted using the proposed method is compared with the results of finite element analyses. The results show that the proposed method predicts the force-deformation behaviour fairly accurately, with much lesser computational effort. Further the proposed method has been used to conduct Nonlinear Dynamic Time History Analyses of two benchmark frames; close correspondence of results obtained with published results establishes the usefulness and computational accuracy of the method.