• Title, Summary, Keyword: application preference

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The Preference and Purchase Intention of American College Students on Korean Traditional Motifs and Their Relationship with Sensibility (미국대학생의 한국전통문양에 대한 선호도와 구매의도 및 감성이미지와의 관계)

  • 장수경
    • The Research Journal of the Costume Culture
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    • v.12 no.3
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    • pp.369-378
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    • 2004
  • The objectives of this study were to measure the preference and purchase intention on Korean traditional motifs and to investigate the relationship among preference, purchase intention, and sensibility. The subjects consisted of 217 male and 351 female US undergraduate students. The experimental materials used in this study were 48 stimuli and a questionnaire, composed of 7-point semantic differential scales of 17 bi-polar adjectives. The data were analyzed by ANOVA, Duncan's multiple range test, Regression, and t-test. The major findings were as follows; First, interpretation type and application object had significant effects on the preference, while category and interpretation type had significant effects on the purchase intension. The application of Korean traditional motifs for pattern design was preferred to their application for clothing design. Decorative type was found to be more related to the preference and purchase intention than the other interpretation types of realistic, stylized and abstract types. The purchase intention on crain motif was lower than the other categories of lotus and cloud motifs. Second, in overall, the preference on Korean traditional motifs was higher than purchase intention. Third, the preference and purchase intention were affected mainly by 'Quality' image, a component of sensibility, followed by 'Cheerfulness' image, but not affected by 'Simplicity' and 'Modernity' image.

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A Study on Middle School Student's Application of Clothing & Textiles Section in Technology-Home Economics (「기술·가정」교과 중 의생활 영역에 대한 중학생의 학습활용도에 관한 연구)

  • Kim, Kyung-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.4
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    • pp.159-171
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    • 2010
  • The purposes of this study is to find middle school student's application of Clothing & Textiles Section in Technology-Home Economics. The samples are 298 middles school students in Kangneung. For the statistics analysis of this study, frequency, mean, Cronbach's ${\alpha}$ coefficient, one way ANOVA, t-test were calculated. The results of this study are summarized follows; 1) Middle school student's application of Clothing & Textiles Section is relatively low. Middle school student's need of Clothing & Textiles Section and recognition of Technology-Home Economic are relatively high. But Middle school student's preference of Technology-Home Economic is relatively low. 2) Variables that affect middle school student's recognition of Technology-Home Economic are number of sibling and sibling ranking. 3) Variables that affect middle school student's need of Clothing & Textiles Section are recognition and preference of Technology-Home Economic. 4) Variables that affect middle school student's application of Clothing & Textiles Section are recognition and preference of Technology-Home Economic and need of Clothing & Textiles Section.

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Effect of Motif Designs on Preferences and Image Perception (의복의 문양에 따른 의복 및 직물 선호 - 포카다트, 스트라이프, 체크 문양을 중심으로 -)

  • Lee, So-Ra;Kim, Jae-Sook
    • The Research Journal of the Costume Culture
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    • v.15 no.2
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    • pp.193-202
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    • 2007
  • The purpose of this study was to find out effects of textile motifs and the application methods on wearer's image perception. A survey was conducted to total of 255 male and female university students who are residing in Daejeon and Chungnam province. The stimuli were composed of 2 level tones(dark and light), 3 level complexity(simple, medial and complex), 3 patterns(polka dot, stripe and check) and the 2 way of stimuli application methods(fabric and garment). The instrument for measuring preference of stimuli consisted of 4 items, encouraging, preference, purchasing and popularity. The instrument for measuring image of stimuli consisted 24 pair items. Factor analysis for the adjective pair images(24 inquiries) about the textile patterns which were used in this study was performed. It resulted as three factors which are attraction, salience, and potential. Attraction, salience, and potency dimensions showed the most significant interaction effects of application methods and patterns. And tone and application method effected attraction and salience, tones and patterns effected attraction, tones and complex effected salience. Application methods and patterns effected potential and patterns and complex effected salience. The preferences toward stimuli, it resulted only interaction of tones and patterns affected the preferences('total preference' and 'purchasing'). Pearson's product-moment correlation analysis carried out to find out the relation of images of clothing and preferences. As a result, salience was significant relation with attraction and potency. In correlation between image of textile pattern and preference, attraction is most significant relation with the preference. The results of the study could be used for the marketing strategies of the motif in fashion product.

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A Study on the Effect of Mobile Shopping Application Characteristics on Customer Preference : Focusing on Price Sensitivity (쇼핑 애플리케이션의 특성이 애플리케이션의 선호도에 미치는 영향에 관한 연구 가격민감도를 조절효과로-)

  • Kwak, Dong-Sung;Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.171-180
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    • 2014
  • Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

A Study on the Effect of Shopping Application Information Offering on Application Preference and Repurchase Intention : mediating effect of frequency of utilization (쇼핑 애플리케이션의 정보제공성이 애플리케이션의 선호도와 재구매의도에 미치는 영향에 관한 연구 -이용빈도를 조절효과로-)

  • Kwak, Dong-Sung;Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.113-121
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    • 2014
  • Recently, companies marketing strategy developed by a shopping application, focuses on effectively implementing this strategy. The representative elements of shopping Application are information offering. This study verified the effects of information offering, on the application preferences and repurchase intentions, and the moderating effects of frequency of utilization. The result states that the shopping application informations affect the shopping application preference, In terms of frequency of utilization, the group with higher frequency of utilization showed more significant result on the information offering affects on the application preference, the group with higher frequency of utilization showed more significant result than the group with lower frequency of utilization.

An Application of Qualitative Preference to Software Quality Evaluation (소프트웨어 품질평가를 위한 정성적 선호이론의 적용)

  • 이종무;정호원
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.3
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    • pp.109-124
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    • 2000
  • For rational human value judgement and evaluation, provision of clear evaluation data, objective value judgement criteria, and properly generalized methods are required. For instance, this is true for software quality evaluation, and the measure of software quality and the weighting method of evaluation target directly affect final decisions. However it is not easy to find a generalized method for the software quality evaluation or product selection, because of its complex characteristics. In this paper, we apply the qualitative preference method based on quantitative belief functions to find a general weighing method for the software quality evaluation. In particular, the qualitative preference method, in which the differentiated preference expression is possible, is conceptually expanded for general applications in future. For this purpose, we hierarchically differentiate the strong preference relation from the weak preference relation, and show an example of quantification of software quality evaluation on different applications, by comparing the qualitative preference method with AHP. We believe that the application domain of this method is not limited to the software quality evaluation and it is very useful to apply this results to other SE areas, e.g., metric selection with different views and riority determination of practices to be assessed in the SPICE.

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A Convergence Study on the Changes of Awareness and Preference according to the Clinical Application Experience of Digital Intraoral Scanners in Dental Hygienists (디지털 구강스캐너 임상적용 경험에 따른 치과위생사의 인지도 및 선호도 변화에 관한 융합연구)

  • Jang, Kyeung-Ae;Heo, Seong-Eun;Kang, Hyun-Kyung;Lee, Sook-Jeong
    • Journal of the Korea Convergence Society
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    • v.9 no.7
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    • pp.135-140
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    • 2018
  • This study aimed to determine the changes of awareness and preference of dental hygienists according to the experience of using a digital intraoral scanner through a convergence study. Data collected by an online survey for dental hygienists in Busan, Gyeongnam and Gyeongbuk were analyzed by SPSS 24.0 program. When dental hygienists had an experience of using a digital intraoral scanner, the awareness and preference of digital intraoral scanners were significantly higher. The experience of using a digital intraoral scanner showed a positive correlation with the clinical application experience of digital intraoral scanners; the clinical application experience of digital intraoral scanners, with the awareness of digital intraoral scanners; and the awareness of digital intraoral scanners, with the preference of digital intraoral scanners. In conclusion, the dental hygienist's experience in clinical application of digital intraoral scanners is expected to increase the awareness and preference, resulting in the improvement of dental hygienists' work ability. Therefore, it is believed that continuous education and learning about digital oral scanners are needed.

The Preference on Korean Traditional Motifs and It′s Relationship with Motif Images

  • Chang, Soo-Kyung;Kim, Jae-Sook
    • The International Journal of Costume Culture
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    • v.2 no.2
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    • pp.60-70
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    • 1999
  • The purposes of this study were to investigate preference and images of Korean traditional motifs, and to identify the relationship between them. The subjects consisted of 369 male and 356 female undergraduate students. The experimental materials used in this study were 48 stimuli and a questionnaire composed of 7-point semantic differential scales of 26 adjectives. Twelve motifs selected from 3 groups of Korean motifs were used as pattern design stimuli. Twelve repeated patterns were constructed from them to be applied on a CAD-simulated dress. The data were analyzed by ANOVA, Duncan's multiple range test, and regression. The major findings were as follows : 1. Category, composition type, and application object had a significant effect on the preference. Interpretation type has no significant effects on the preference independently, but it had interaction effects when combined with composition type, and category. Especially the composition type had a greater effect than the other variables on the preference. Cloud motif and its abstract and decorative type were found to be more related to the preference than the other category and interpretation type. On the basis of the analysis results, image charts and preference charts were developed. By combining information from the image chart and preference chart, motifs and images preferred by consumers may be selected and developed into new valuable designs. 2. The preference was affected mainly by 'quality'image followed by 'simplicity', 'interest', and 'modernity'image. The preference on pattern design was affected by 'quality', 'simplicity', 'interest', and 'interest', 'simplicity', and 'modernity'image in the order. The relationship between the preference and sensibility images has been represented by equations.

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A Study on Contents Preference Prediction Method using Tags based on Content-based Filtering (Tag를 이용한 CBF방식의 컨텐츠 선호도 예측 방법)

  • Um, Tae-Kwang;Choi, Sung-Hwan;Lee, Jae-Hwang
    • Proceedings of the IEEK Conference
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    • pp.613-614
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    • 2008
  • A content recommendation according to users preferences comes up in the Internet application due to contents overwhelming. This paper newly proposes a method to predict contents preference using tags in conjunction with Content-Based Filtering. By implementing this method, this paper cleans up the contents sparsity problem in Content-Based Filtering, and shows the outstanding improvements.

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An Analysis of the Tables of Preference of DDC21 (DDC21의 우선순위표에 관한 연구)

  • Bae, Young-Hwal;Oh, Dong-Geun
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.1
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    • pp.187-209
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    • 2002
  • This study analyzes the concepts and background of introducing preference order in general classification schemes and investigates and analyzes the major tables of preference of DDC 21 specifically in the Tables and in the Schedules. It also suggests specific examples for application in almost all cases of the tables of preference.