• Title, Summary, Keyword: appearance management behavior

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Study on the Relationship of Appearance Instrumentality and Appearance-related Variables of College Students (대학생의 외모유용성과 외모 관련 변인들과의 관련성 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.19 no.1
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    • pp.30-39
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    • 2017
  • This study examines on the relationship of appearance instrumentality and appearance-related variables (appearance concern, appearance management behavior) of college students. Questionnaires were administered to 313 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, cross tabulation analysis and t-test. Three factors of appearance instrumentality(love relationship, social achievement, interpersonal relationship), two groups of appearance concern(high, low) and five factors of appearance management behavior(skin care/cosmetics usage behavior, body management behavior, plastic surgery behavior, hair management behavior, fashion management behavior) were utilized for the problem analysis of the study. The results of this study were: First, there was no significant differences in the appearance concern group according to appearance instrumentality. Second, appearance instrumentality had a significant differences on appearance management behavior. Social achievement showed a significant differences in plastic surgery behavior. And love relationship showed a significant differences on plastic surgery behavior and fashion management behavior. Third, the appearance concern had a significant differences on all of appearance management behavior. High group of appearance concern showed a higher average than low group of appearance concern in fashion management behavior, skin care/cosmetics usage behavior, hair management behavior, plastic surgery behavior, body management behavior.

Effect of Sociocultural Attitude toward Appearance and Appearance Comparison on Appearance Management Behavior of Adolescents (청소년의 외모에 대한 사회문화적 태도와 외모비교가 외모관리행동에 미치는 영향)

  • Kim, Soo Jin;Wee, Eun Hah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.1
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    • pp.1-14
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    • 2015
  • This study examines the effect of sociocultural attitude toward appearance and appearance comparison on appearance management behavior by adolescents. The study examines the differences of the effect relationships among the three variables according to adolescents' sex and school grade. The questionnaire was administrated to 575 middle school and high school students in Gwangju from September 2-8, 2011. Data were analyzed by descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis by SPSS for WIN program. The results were as follows. First, the sociocultural attitude toward appearance was composed of two factors: internalization and awareness. Adolescent's appearance management behavior was composed of four factors: hair and style, face, weight, and neatness. There are significant differences on sociocultural attitude toward appearance and appearance management behavior by gender, age (girl/middle, boy/middle, girl/high, boy/high). Second, the sociocultural attitude toward appearance significantly influenced appearance management behavior with significant differences among groups. Third, the sociocultural attitude toward appearance significantly influenced the appearance comparison and there are significant differences among groups. Fourth, appearance comparison significantly influenced appearance management behavior with significant differences among groups. Fifth, the sociocultural attitude toward appearance mediated by appearance comparison statistically did not influence appearance management behavior.

Study on the Effects of College Students' Interpersonal Relations Disposition on Appearance Concern and Appearance Management Behavior (대학생의 대인관계성향이 외모관심도와 외모관리행동에 미치는 영향 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.888-896
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    • 2014
  • This study examines the effect of college students' interpersonal relations disposition on appearance concern and appearance management behavior. Questionnaires were administered to 202 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. Five factors of appearance management behavior (body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior), seven factors of interpersonal relations disposition (independent/responsibility, sympathetic/receptive, sociable/friendly, competitive/aggressively, conspicuous/narcissistic, defiant/distrust, dominant /supreme) and two groups of appearance concern (high, low) were utilized for the problem analysis of the study. The results of this study were: First, Interpersonal relations disposition had an influence on appearance management behavior. Conspicuous/narcissistic type showed a positive influence on body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior. The sympathetic/receptive type showed a positive influence on skin care behavior and the competitive/aggressively type showed a positive influence on hair/fashion behavior; however, independent/responsibility type showed a negative influence on cosmetic usage behavior. Second, dominant /supreme type showed a negative influence on appearance concern; however, conspicuous/narcissistic type and defiant/distrust type showed a positive influence on appearance concern. Third, the appearance concern groups showed differences on appearance management behavior. The higher appearance concern group compared to the low appearance concern group were more active for cosmetics usage behavior, hair/fashion behavior, plastic surgery behavior, body management behavior and skin care behavior.

The Effects of Sociocultural Attitude toward Appearance and Objectified Body Consciousness on Male Consumer'Appearance Management Behavior (외모에 대한 사회문화적 태도와 객체화 신체의식이 남성 소비자의 외모관리행동에 미치는 영향)

  • Lee, Mi-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.4
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    • pp.63-77
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    • 2014
  • The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

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Study on the Appearance-oriented, Appearance-Related Consumption Behavior according to sub-variables of Appearance Instrumentality (외모도구성 하위차원에 따른 외모지향도, 외모관련 소비행동 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.20 no.4
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    • pp.400-409
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    • 2018
  • The purpose of this study was to identify the appearance-oriented, appearance-related consumption behavior according to appearance instrumentality. Questionnaires were administered to 460 males and females of 20 to 30 living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, factor analysis, cronbach's ${\alpha}$, t-test, regression analysis. Three factors of appearance instrumentality (social achievement, sexual attractiveness, social relationship formation), two factors of appearance-oriented and five factors of appearance-related consumption behavior were utilized for the problem analysis of the study. The results of this study were: First, there was significant differences in the appearance coordination oriented and appearance management oriented according to group of social achievement (high, low) and group of sexual attractiveness (high, low). But social relationship formation(high, low) had not significant differences in appearance oriented. Second, group of social achievement (high, low) were significant differences in cosmetic surgery behavior and fashion behavior, group of sexual attractiveness (high, low) showed a significant differences in cosmetic surgery behavior, hair management behavior and fashion behavior. But group of social relationship formation (high, low) had not significant differences on all of appearance management behavior. Third, appearance coordination oriented was a influences on beauty management behavior, cosmetic surgery behavior, hair style management behavior, fashion behavior. And appearance management oriented was influences on body management behavior, hair style management behavior, fashion behavior.

Media Involvement on Appearance Evaluation, Appearance Stress, and Appearance Management Behavior (미디어 관여도가 외모평가, 외모스트레스, 외모관리행동에 미치는 영향)

  • Jun, Ji-Hyun;Lee, Mi-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.4
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    • pp.518-527
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    • 2014
  • This study examined the effect of media involvement on appearance evaluation, appearance stress, and appearance management behavior. Data were collected from 315 female university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, path analysis using the SPSS-WIN 20.0, AMOS 20.0 program. The results of this study were as follows. First, media involvement were classified into low and high groups. There were significant differences in appearance evaluation by level of involvement. The low group of media involvement indicated a more positive appearance evaluation than the high group. Second, there were significant differences in the appearance management behavior by level of involvement. Third, media involvement directly affected appearance evaluation and appearance management behavior. Appearance evaluation affected appearance stress and appearance management behavior. This study verified the structural relationship of media involvement, appearance stress, and appearance management behavior as outward behavior variables.

Influence of Youth-Pursuing on Appearance Concern and Appearance Management Behavior -Focus on Middle-Aged Women- (젊음추구가 외모관심과 외모관리행동에 미치는 영향 -중년여성을 중심으로-)

  • Jun, Ji-Hyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.5
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    • pp.705-717
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    • 2014
  • The interest and importance of appearance can be expanded by changes in social awareness about appearance, the extension of life expectancy, and the development of science, technology and technology and medicine. Especially, down-aging syndrome through a variety of mediums, amplifies consumer's interest in youth-pursing. This study discusses the relationship of youth-pursuing, appearance concern and appearance management behavior focused on the middle-aged. Data were collected from 300 females aged 40-65 in the areas of Seoul, Daejeon and Chungbuk areas. The data were analyzed by descriptive statistics, factor analysis, regression analysis, using the SPSS-WIN 20.0 program. Youth-pursuing formed social, psychological, and appearance factors. Each of these three dimensions influenced the appearance concern; consequently, appearance had the highest influence. Only appearance influenced appearance management behavior in the regression analysis of youth-pursuing and appearance management behavior. Appearance concern affected significantly appearance in the management behavior of the dimension regression analysis results for the appearance concern and appearance management behavior.

A Structural Study on Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior (사회적 자기효능감, 외모관심, 외모만족, 외모관리행동에 관한 계층적 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.11 no.2
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    • pp.271-277
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    • 2009
  • The purpose of this study was to examine the relationships among influence of Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 14.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by utilizing of Amos 5.0. The results of this study were as follows; First, the social self-efficacy showed a positive influence on both appearance concern and the body cathexis. And the social self-efficacy had a negative influence on appearance management behavior. Second, appearance concern showed a positive influence on appearance management behavior, but there was not a significant relationship between appearance concern and body cathexis. Third body cathexis showed a positive influence on appearance management behavior.

Study on the Theory of Planned Behavior applied to appearance management behavior: focused on skin care, makeup, apparel, hair and weight management behaviors (계획된 행동이론(TPB)을 적용한 외모관리행동에 대한 연구 - 피부, 화장, 의복, 헤어, 체중관리 행동을 중심으로 -)

  • Lee, Ji-Young;Park, Kil-Soon
    • Korean Journal of Human Ecology
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    • v.21 no.2
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    • pp.331-347
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    • 2012
  • The purpose of this study was to explore how the Theory of Planned Behavior applies to five appearance management behaviors and the effects of three variables - attitude, subjective norm, and perceived behavior control on appearance management behaviors. The research was conducted by surveying 410 female adult respondents between the ages of 20 to 40 with the goal of predicting the appearance management behavior of women. The data were analyzed using IBM SPSS Statistics 19.0 and Amos 19 in addition to Frequency analysis and path analysis. In the first case, the potential for applying appearance management theory on appearance management behavior of women was observed. The appearance management behavior performed by women was classified into five categories: skin care behavior, makeup management behavior, apparel management behavior, hair care behavior, and weight management behavior. It was determined all five behaviors could be predicted by applying the Theory of Planned Behavior. In the second case, effects of attitude related to subjective norm and perceived behavior control related to skin care behavior was statistically significant. In terms of makeup management behavior, all of the three variables were statistically significant. With regard to apparel management behavior, only subjective norm behavior was statistically significant. Concerning hair care behavior, attitude and perceived behavior control were statistically significant. On weight management behavior only attitude was statistically significant.

Differences in Appearance Management Behavior according to Occupational Characteristics and Demographic Characteristics of Workers (직장인의 직업특성 및 인구통계학적 특성에 따른 외모관리행동의 차이)

  • Yoo, Hee
    • Journal of the Korean Society of Costume
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    • v.67 no.2
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    • pp.17-35
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    • 2017
  • The purpose of this study was to present empirically the factors in appearance management behavior, the differences in appearance management behavior according to various occupational characteristics and demographic characteristics, and the degree of efforts to manage appearance for workers. The questionnaire was administered to 1,056 male and female workers in 10 occupational categories in Korea. Data were analyzed using descriptive statistics, factor analysis, analyses of variance (ANOVA) and chi-square tests. The results of the study are as follows. First, the factors of workers' appearance management behavior consist of 'appearance management for decoration' and 'appearance management for a good feeling'. Workers perform appearance management behavior for a good feeling more than appearance management behavior for decoration. Second, there were statistically significant differences in the appearance management behaviors of the workers according to occupational categories, the size of the organization, the presence of the dress code in the workplace. Third, there were statistically significant differences in the management behaviors of workers by gender of demographic characteristics. Fourth, the largest number of monthly average expense for appearance management was 100,000~300,000 won (44.1%), and the largest number of daily average time for appearance management was 30 minutes~1 hour (45.5%). This study presents the tendency of appearance management behaviors according to the occupational characteristics and demographic characteristics of workers and helps the marketer in the appearance industry understand the target customer clearly.