• Title, Summary, Keyword: Web-Drama

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The Fandom Effect on the Success of Web-drama in Korea: Mediation Effect of the Number of People Registered in the Channel (원작의 유무와 아이돌 출연이 웹드라마 흥행에 미치는 영향: 채널구독자수의 매개효과를 중심으로)

  • Kim, Sunky;Yu, Gun Jea
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.240-254
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    • 2018
  • This study investigated the antecedents of web-drama success as the interests on web-drama is increasing. We focused on the factors which help web-drama success because current studies on web-drama has focused on the description of market. We examined the effect of fandom on the success of web-drama using the data of constv site which provided with the rank (1-100) of web-drama between February 1st and March 1st in 2016. We found that the fandom had a positive effect on the success of web drama. In addition, we also found that the number of people registered in web-drama channel mediated the relationship between the fandom and the success of web-drama. This study contributed to the current literature by revealing the factors which enable the success of web-drama.

Analysis of Love Narratives and Discourse of Web Drama : Focusing on the Web Drama (웹 드라마의 연애 서사와 담론 분석 : <연애 플레이 리스트> 중심으로)

  • Tae, Bo-Ra
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.64-76
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    • 2020
  • This research wanted to examine what narratives and discourse were being formed in web drama contents young generations were going crazy about. To understand the characteristics of such love epics and to know what narratives were being formed based on narrative structures and comments, this research specifically used the web drama produced up to the season 4 for the first time in Korean web drama history with a large number of accumulated views. It was found that the narratives of the drama composed the romantic relationships of four couples as independent episodes, and realistically highlighted separations and reunions of those couples, and suggested concrete methods to solve agonies and conflicts they would experience in such relationships. And, in user comments, there emerged relational narratives confusing friendship and love between partners of opposite sex, narratives regarding the third person as enemy, and narratives on typical sex roles in such romantic relations. And, the culture seeking subjective love style and sharing and sympathizing with the love histories also appeared.

The Function of Voice-over Narration in the Web-drama OH Ku-sil (웹드라마 <오구실>의 내레이션 기능 연구)

  • Ryu, Jae Hyung
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.399-413
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    • 2018
  • The purpose of this study is to find out the significance and functions of the voice-over narration in the storytelling of the web-drama OH Ku-sil. As a result, the first person narration has enhanced the intimacy with a viewer via subjective statements and produced the two time zone effect that the image and the voice-over stood on different tenses. On the other hand, the third person narration has expanded its functions beyond those of the cinema and TV drama. First, the third person narration in OH Ku-sil has performed the essential role presenting significant information for the viewer's understanding story. Second, the objective/authoritative statements of the third person narration have changed to the subjective/suggestive statements. Third, the third person narrator has expanded his/her role from a narrator to a virtual character by means of the comic statements. It seems to be the existing narration's effective response to the web-drama's medium characteristics seeking efficient storytelling under the tight time restriction. Delivering speedily the story information and amusement, this evolutionary voice-over narration is changing its status from the staying off subject to the condition of the new medium called web-drama.

A Study on Storytelling Characteristic of Super-compressed Web Drama "72 seconds" (초압축형 웹드라마 <72초>의 스토리텔링 특성 연구)

  • Jung, Wonsik
    • Journal of Korea Multimedia Society
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    • v.20 no.7
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    • pp.1148-1155
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    • 2017
  • This study examined the storytelling characteristics of the super-compressed web drama "72 seconds". By analyzing all seasonal episodes of "72 seconds" and applying the various storytelling methodologies and related theories, this paper derived the main storytelling characteristics of "72 seconds" as follows. First, through the composition of the microscopic non-plot, the story value of empathy and fun is maximized, even though there is no dramatic composition compared to the general movie or drama. Second, by the specialization of everyday life, it leads to the transition from everyday experience to the new context. In other words, it provides a consensus through the cognitive expansion and interest by unfamiliarity of the ordinary experience to the audience. Third, based on the characteristics of super-compression and short theme, it utilizes fully stylistic narration like rapping. This makes the audience feel novel and further enhances the branding effect of content. And finally, based on various hybridity and variation, it uses remediation actively in all respects, especially comedy genre and comic factor.

A Study on the Effect of Web Drama PPL Advertising -Focus on Actor Awareness and Perceived Fit (웹드라마 PPL 효과에 관한 연구 -웹드라마와 브랜드의 지각된 적합성과 배우 인지도와의 상호작용 효과를 중심으로)

  • Bae, Kyung Yoon;Han, Eun-Kyoung
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.411-418
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    • 2020
  • The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.

Information Structure of Online Video Platform Focused on Web-Drama Case (온라인 동영상 시청 플랫폼의 정보구조 탐색 - 웹드라마 사례를 중심으로)

  • Cha, Dong-Min;Sung, Junghwan
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.135-143
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    • 2019
  • Purpose of this study is enhancing usability of online video platform by analyze link-depth and advertisement frequency. In this study, researcher checked market share of video platform which publishing web-drama, and compare their link-depth and advertisement frequency. As a result, access to the latest content has two to three link-depth. So it does not worsen usability. but, if contents doesn't show on main page or search result, it requires more than five to six steps. Image advertisement show up more than twice on every platform. 'Youtube' and 'Naver TV' show up pre-roll video advertisement in video player before offering contents. In this video platform information structure, directory searching needs high link-depth level and advertisement frequency. It will increase user's bounce rate and decrease return visit rate. So researcher suggests prototype using drop-down menu to reduce link-depth and enhance information structure.

Step-by-step Approach for Effective Korean Unknown Word Recognition (한국어 미등록어 인식을 위한 단계별 접근방법)

  • Park, So-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.369-372
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    • 2009
  • Recently, newspapers as well as web documents include many newly coined words such as "mid"(meaning "American drama" since "mi" means "America" in Korean and "d" refers to the "d" of drama) and "anseup"(meaning "pathetic" since "an" and "seup" literally mean eyeballs and moist respectively). However, these words cause a Korean analyzing system's performance to decrease. In order to recognize these unknown word automatically, this paper propose a step-by-step approach consisting of an unknown noun recognition phase based on full text analysis, an unknown verb recognition phase based on web document frequency, and an unknown noun recognition phase based on web document frequency. The proposed approach includes the phase based on full text analysis to recognize accurately the unknown words occurred once and again in a document. Also, the proposed approach includes two phases based on web document frequency to recognize broadly the unknown words occurred once in the document. Besides, the proposed model divides between an unknown noun recognition phase and an unknown verb recognition phase to recognize various unknown words. Experimental results shows that the proposed approach improves precision 1.01% and recall 8.50% as compared with a previous approach.

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Comics with Drama: New Communication in Wedia

  • Hu, Jia-Wen;Tsang, Seng-Su
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.10
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    • pp.4143-4159
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    • 2015
  • We-the-media (aka wedia) is a concept where the users of social networking sites, such as Facebook, turn into the broadcasters. This study used the popular application Bitstrips as the experiment tool. Facebook was used as the Wedia platform for publishing designed comics, then used the three elements of Goffman's dramaturgy model-role, scene and dialog-to analyze 265 comics created by 3 researchers and observe the audience's responses within 9 months. The results showed that people want to see a good story with positive dialogue, and prefer scene is school more than work. As all these elements are controllable, Wedia communication has the potential for more applications. We also found that including the elements of news, gambling and gift-giving tended to trigger greater response. Furthermore, We suggesting that such embedding of product information in web episodes (webisodes) with caricature could be a successful marketing strategy.

Sentiment Analysis Model with Semantic Topic Classification of Reviews (리뷰의 의미적 토픽 분류를 적용한 감성 분석 모델)

  • Lim, Myung Jin;Kim, Pankoo;Shin, Ju Hyun
    • Smart Media Journal
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    • v.9 no.2
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    • pp.69-77
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    • 2020
  • Unlike the past, which was limited to terrestrial broadcasts, many dramas are currently being broadcast on cable channels and the Internet web. After watching the drama, viewers actively express their opinions through reviews and studies related to the analysis of these reviews are actively being conducted. Due to the nature of the drama, the genre is not clear, and due to the various age groups of viewers, reviews and ratings from other viewers help to decide which drama to watch. However, since it is difficult for viewers to check and analyze many reviews individually, a data analysis technique is required to automatically analyze them. Accordingly, this paper classifies the topics of reviews that have an important influence on drama selection and reclassifies them into semantic topics according to the similarity of words. In addition, we propose a model that classifies reviews into sentences according to semantic topics and sentiment analysis through sentiment words.

Management System of Characters for Storytelling by using Ontology (온톨로지를 이용한 스토리텔링 캐릭터 관리 시스템)

  • Ha, Yan
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.3
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    • pp.107-114
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    • 2008
  • In this paper, a management system of characters and roles for storytelling that is used for drama is proposed with ontology which is a key factor of semantic web. While there are few tools domestically, usage for storytelling with authoring tools is increasing outside. Especially, a study for the management system of characters. roles and casting is not performed. This study proposes a system to control a series of works related with them. It contributes to poor domestic environment of writing, which makes it systematically. Also, it applies semantic web technology by defining ontology.

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